Environment charter a key component for Suzuki product development

Recognizing the changing social circumstances surrounding its global operations, Suzuki Motor Corporation has issued a global environmental charter that clearly outlines its corporate policy to pass on to the next generation a clean environment and bountiful society. Aside from observing environmental laws, Suzuki has also taken the initiative of reducing the pressure placed on the environment by developing eco-friendly vehicles for the global market.
In all its product development efforts, Suzuki engineers are mandated to focus on: (1) improving fuel efficiency; (2) reducing exhaust emissions; (3) promoting the 3Rs – reduce, reuse, recycle; (4) managing and reducing materials with environmental impact; and (5) noise reduction.
Suzuki automobiles have earned a well-deserved reputation for fuel-efficient performance. These have been achieved through engine design, use of continuously variable transmission (CVT), reduced vehicle weight, and better aerodynamics. A new mini-vehicle launched abroad, the Suzuki Cervo SR was introduced with a direct injection intercooler turbo engine and a 7-speed CVT. This achieved emissions 75% lower than 2005 emission standards, the only mini turbo vehicle compatible with the green taxation plan. For its motorcycle models, Suzuki is starting to switch to electronically controlled fuel injection systems to optimize fuel management and reduce emissions for some models launched abroad.
To reduce vehicle weight, Suzuki R&D engineers have improved manufacturing methods to strengthen and reinforce body parts while controlling weight. High-tensile steel is used extensively in all Suzuki vehicles for lighter vehicles with better collision energy absorption. Alternator loads have been reduced to minimize electric power consumption for lamps and other electric components. Suzuki vehicles are also starting to incorporate fuel consumption indicators in their instrument panels to encourage drivers to implement fuel-efficient driving.
For its recycling efforts, Suzuki has succeeded in recycling used glass from end-of-life vehicles, considered a difficult challenge for many automotive manufacturers. This is in addition to extensive application of recyclable resin parts. Suzuki designers are also working to reduce or eliminate environmental impact materials such as lead, mercury, hexavelent chromium, and cadmium in Suzuki vehicles.
Another area that Suzuki is working on is in reducing traffic noise produced by vehicles, particularly those produced by the engine, transmission, intake and exhaust systems, etc. Suzuki vehicles are designed with sound insulation covers to prevent noise leakage.
At the 2009 Tokyo Motor Show, Suzuki Motor Corporation exhibited several concept vehicles employing alternative energy sources, including the Burgman fuel-cell scooter, the SX4-FCV, the Swift Hybrid, and a fuel-cell personal mobility vehicle.
Global warming countermeasures, measures for reducing environmental impact substances and measures for recycling are some of the environmental issues that the Suzuki Group has dealt with over the past years. Establishing compatibility between environmental measures and future corporate growth is major managerial challenge for Suzuki. So that the costs of environmental measures are not passed on to consumers, Suzuki has vigorously conducted R&D as well as capital investments in order to provide products of even higher added value.
The Suzuki Group is composed of 177 companies, including sales-related subsidiaries, manufacturing-related subsidiaries, and non-manufacturing related subsidiaries. All Group companies are mandated to implement the Suzuki Global Environment Charter.

2009 Motolite-IRGP draws record field


The 3rd Annual Motolite-Inside Racing Grand Prix (IRGP) drew a record field of 95 motorcycle entries to the two-day event held at the Carmona Circuit Philippines last November 21-22, 2009. Sanctioned by the National Motorcycle Sports and Safety Association (NASSA), this GP-style annual spectacle also attracted a jampacked crowd of spectators.
After the dust had settled, the biggest winners were ace riders Johnlery Enriquez (Suzuki-Yoshimura), who took home the Castrol Power1 115GP trophy; Maico Buncio (YRS-Elf Moto Oil Racing), who topped the Castrol Power1 130GP; and Jaime Barcial (Castrol-Yamaha-Dudshop-Revzone), who captured the Gulf Oil Pride 4T Master’s Trophy for the second straight year.
According to Motolite vice-president for marketing Ernest Estrera, “This year’s Motolite-IRGP has attracted the best and most talented motorcycle racers in the country today. The increasing number of entries and spectators is also testament to the increasing popularity of motorcycles as an important mode of transportation among Filipinos. We are very happy to be part of this growing trend and commit to providing the best-value to support the needs of the riding community. We are also very happy to see the major motorcycle brands competing in these races, making motorcycle racing a very exciting and dynamic arena.”
Boasting of the latest advances in motorcycle battery technology, Motolite provides the growing number of motorcyclists in the country with safe, reliable and long-lasting batteries. Motolite’s 12-volt motorcycle batteries have been infused with Absorbed Glass Mat (AGM) Technology for greater fluid retention and longer life. AGM technology also makes the batteries more versatile, as they can now be installed at any angle required by the make and model of the motorcycle – even upside down if needed.
The 3rd Annual Motolite-Inside Racing Grand Prix (IRGP3) was participated in by racing teams from the major motorcycle brands, particularly Suzuki, Kawasaki, Yamaha, Honda, Motorstar and Kymco, as well as privateers. Powered by Motolite batteries, it is also supported by Bridgestone Tires, Castrol Power1, Denso Spark Plugs, and Gulf Oil Pride 4T. Media partners include MotorcyclePhilippines.com, IRTV, Stoplight TV, The Racingline TV, Motorsiklo Xclusibo AM radio, Wave 89.1FM, MCPF.com, and PinoySpeed.
Motolite batteries are manufactured by Philippine Batteries, Inc. (PBI), the largest manufacturer, exporter and distributor of automotive, motorcycle and industrial battery products and solutions in the Philippines. Its fully integrated facility in Sta. Maria, Bulacan, is one of the largest and most modern battery manufacturing facilities in Southeast Asia. It also has the country’s only ISO 14001-certified, environmentally-compliant recycling facility, the second biggest in Asia.

Motolite receives Isuzu Zero-Delay Award

Recognizing its reliability as an OE (original equipment) supplier for local automotive manufacturing companies, Oriental-Motolite Marketing Corporation was the recipient of a “Zero-Delay” Award from Isuzu Philippines Corporation. The award was given during the Isuzu Supplier Conference and Christmas Party held last November 20, 2009, at Manila Southwoods in Carmona, Cavite.
Because of Just-in-Time manufacturing practices imposed by Japanese car manufacturers, the “Zero-Delay” award is a highly-valued recognition of Motolite’s capability to maintain timely deliveries based on the production schedule imposed by Isuzu. For the whole year of 2008, Motolite was able to deliver Isuzu’s automotive battery requirements according to schedule. This is the second consecutive year that Motolite has received the “Zero-Delay” Award for its excellent delivery performance.
Motolite automotive batteries are designed using state-of-the art technology and are manufactured under the strictest standards. Motolite batteries carry the assurance of trusted dependability and long service life, as well as reliable performance even in extreme road and driving conditions. They also have patented Tropicalized® technology to withstand our hot weather.
Motolite batteries are manufactured by Philippine Batteries, Inc. (PBI), the largest manufacturer, exporter and distributor of automotive, motorcycle and industrial battery products and solutions in the Philippines. Its fully integrated facility in Sta. Maria, Bulacan, is one of the largest and most modern battery manufacturing facilities in Southeast Asia. It also has the country’s only ISO 14001-certified, environmentally-compliant recycling facility, the second biggest in Asia.

SUZUKI APV: The perfect Yuletide vehicle

Looking for the perfect vehicle to meet all your Yuletide needs? The Suzuki APV Type II—voted as 2009 Best Compact People Carrier by local automotive publication C! Magazine—has the features and specifications that will make your Christmas merrier.
Need to give a ride to transport everyone to the ancestral home in the province for the annual family reunion? The Suzuki APV Type II comfortably seats 7 to 8 adults, with room to spare for luggage, gifts or potluck goodies.
Need to meet a balikbayan cousin and his family from the airport? The Suzuki APV Type II can take in large-sized luggages or as much as 4 of balikbayan boxes when the third row seats are folded.
Need to run around town to deliver your Christmas gifts to business associates, friends and relatives? The Suzuki APV Type II turns into a virtual Santa’s sleigh, with lots of space for all the tinsel-wrapped packages for the important people in your life.
For OFWs who want to give their family a lovely Christmas present, the Suzuki APV Type II is the most affordable, all-purpose vehicle—a sound investment for long-term value and convenience all year round.
Indeed, the Suzuki APV Type II is a versatile vehicle that can be all things to all people. Powered by a 1.6-liter 16-valve inline four-cylinder engine, this all-purpose vehicle delivers a maximum of 91hp @ 5750rpm and maximum torque of 127Nm @ 4500rpm. Multipoint fuel injection optimizes fuel efficiency without sacrificing performance.
To ensure riding comfort, the Suzuki APV Type II is equipped with McPherson strut and coil spring front suspensions paired with 3-link rigid axle with coil spring rear suspensions. Responsive ventilated front disk brakes and rear drum brakes make for a safer, more secure ride. Other safety features include two 3-point ELR seatbelts for all three rows, plus a center lapbelt for the second and third row seats. SRS airbags and anti-lock brakes are added options for the higher-end SGX variant.
Seating configuration on the Suzuki APV Type II is three-rows. The first row consists of two sliding/reclining seats with passenger assist and access support grips. The second row consists of two sliding/reclining captain’s seats with individual armrests on the SGX variant and a reclining bench seat with center armrest on the basic GLX model. The last row is a full-size bench seat with center armrest for all models. The middle and last row bench seats have split-fold and tumble specifications, so that seating and luggage space can be configured depending on your needs. Seat material is a plush beige fabric that adds a touch of class to the APV.
The value proposition for the Suzuki APV Type II is enhanced by a host of convenience features that are a pleasant surprise for such an affordably-priced vehicle. Power steering, power door locks, power windows, power side mirrors, and keyless entry come standard. Dual airconditioning ensures a cool ride for all passengers, while a two-din audio system with AM/FM tuner, cassette player, in-dash CD/MP3 player, and 6 speakers provides entertainment on the road.
The Suzuki APV Type II comes in three variants—the GLX 5-speed MT model,priced at P 735; the SGX 5-speed MT at P 775; and the SGX 4-speed AT at P 810k.
Outside of the Philippines, the Suzuki APV Type II has also won acclaim in Indonesia, topping the J.D. Power Asia Pacific 2009 Indonesia Initial Quality Survey (IQS) in the entry-MPV segment.
Suzuki Philippines is the only integrated automotive company in the country, offering motorcycles, passenger cars and commercial vehicles in its model line-up. Suzuki automobiles are available through a network of 18 dealers nationwide.

Suzuki Celerio registers 34-km/li in DOE run; wins COTY value-for-money award

The Suzuki Celerio with Manual Transmission (MT) posted the lowest fuel consumption in the 2009 E10 Fuel Economy Run conducted by the Department of Energy (DOE) last November 27, 2009. Running under controlled conditions, a Suzuki Celerio MT registered an average fuel consumption of 34.34-km/liter on the 317-km run using E10-blended 93-octane gasoline from the DOE office in Taguig City to Subic, Olongapo City and back. Last year, Suzuki also delivered exceptional fuel efficiency performance at the DOE Fuel Economy run with the Suzuki Alto posting 34 km/liter.

In a separate development, the Suzuki Celerio also received the “Best Value for Money” award at the 2009 Car of the Year (COTY) Awards of the Car Awards Group Inc. (CAGI), held last November 26, 2009.

Powered by a newly-developed 996cc K10B engine with 12-valve, 3-cylinder configuration, the Suzuki Celerio delivers maximum output of 68hp at 6,000rpm and maximum torque of 90Nm at 4,800rpm. Fuel distribution to the lightweight aluminum engine is via multipoint injection, ensuring superior fuel economy and low CO2 emissions. It has a low drag of 0.3 which enables it to slice through the wind.

During its development phase, the Suzuki Celerio was road-tested extensively in Europe, resulting in a driving experience characterized by linear response, gentle roll movements, light steering feel, and good shock/vibration absorption.

Enhancing the Suzuki Celerio's value proposition is a host of practical features. Electronic power steering, power door locks, front power windows, and keyless entry system are some of the convenience features. Audiophiles will appreciate the integrated audio system with MP3 capability auxiliary input and 6-speakers. Built-in front foglamps and 14" wheels with full wheel cap add to its sporty and stylish package.

More value-added features include a functional instrument panel that incorporates a dash-mounted tachometer and digital trip meter. A host of storage spaces such as front cup holders and rear door bottle holders, front/rear door pockets accommodate all the necessary driving gear. When needed, the rear seats fold down for additional luggage space.

Despite its compact proportions, the Suzuki Celerio was designed with ultimate passenger safety in mind. Using Suzuki's Total Effective Control Technology (TECT), a strong cabin structure that absorbs and disperses impact energy ensures a high-level of occupant safety. Dual front airbags and energy-absorbing materials provide further protection.

The Suzuki Celerio is also equipped with an Anti-lock Braking System (ABS) with Electronic Brake Force Distribution (EBD) with Brake Assist (BA). A tailgate-mounted high-mount stop lamp, 3-point ELR seatbelts for both front and rear seats, and child seat anchorage complete its safety features.

The Suzuki Celerio is available in the following colors: Arctic White Pearl Metallic, Silky Silver Metallic, Desert Brown Metallic, Fortune Rose Pearl Metallic, and Paradise Blue Pearl Metallic. Competitively priced at P528,000 (MT) and P569,000 (AT), the Suzuki Celerio is an award-winning vehicle that offers fuel efficient performance with eco-friendly and value-added features.

The Department of Energy (DOE) has been conducting fuel economy runs since 1992 to advocate the efficient utilization of fuel by applying fuel efficient driving techniques, demonstrate the important role the driver plays in achieving substantial reduction in fuel consumption and maintenance cost, provide vital information on the fuel economy rating performance of different brand new vehicles, and make comparative analysis with the data obtained from the run. For the first time, this year’s run was powered by an E10-blended 93 octane gasoline.

Although not a competition, the DOE Fuel Economy Run is an excellent reference for consumers and motorists, giving an unbiased fuel economy rating, since vehicles submitted by car manufacturers are subjected to the same driving and road conditions.

The Car of Year Awards (COTY) is given in various categories by the Car Awards Group Inc. (CAGI), an award-giving body composed of motoring journalists. COTY awards are given after a series of technical and subjective evaluations of new vehicle models introduced in the Philippine market every year.

Enjoy high-definition videos with CinemaTube

Did you go out and buy that LCD TV, with the expectation that you would now be able to enjoy high-definition, theater-quality videos in the comfort of your living room? And did you find out, to your dismay and frustration, that your old DVD player does not produce high-definition output?

You then discover that to get true high-definition video, you would need to invest in a Blu-Ray disc player and Blu-Ray discs to enjoy clear pictures — and at current prices, you’re not willing to shell out the extra bucks. So you resign yourself to watching inferior picture quality on your expensive television set.

With the introduction of the new CinemaTube from Brite-View, you can now enjoy the full high-definition capability of your cutting-edge, high-end TV at a price that’s a fraction of other HD players. The CinemaTube makes CDs and DVDs obsolete, as it allows you to enjoy digital entertainment on your large screen TV. You can plug in your USB drive and watch the latest movies or view a photo slide show set to music in crisp, high-resolution quality.

An excellent value-for-money proposition, the CinemaTube boasts features that will delight home video enthusiasts. Purists will be delighted with its full high-definition video resolution, delivering Blu-Ray quality videos. Digital audio capability (Dolby Digital and Digital Theater Systems support) ensure high-definition sound for a total entertainment experience. And because the CinemaTube is the ultimate media transformer, it is able to decode virtually all types of video-audio formats so you don’t need to worry about compatibility. For the ordinary consumer who just wants to luxuriate in an excellent home theater experience, this means you simply link a media source like a USB drive to the CinemaTube, plug it in to your HDTV — and enjoy.

The CinemaTube has a built-in ethernet port that allows you to stream media content from your computer to the TV. Or, taking it a techie notch higher, you can watch internet and PC content on your TV by connecting the CinemaTube to your home network.

Another feature that makes the CinemaTube a must-have is its energy-efficient torrent download capability. Consuming only 10-watts of electricity when downloading, you can hook up the CinemaTube to your network router and leave it to download your favorite torrents to a USB storage device.

Product support is assured through online firmware updates from the Brite-View site to keep your CinemaTube unit in-synch with the latest technical developments. This ensures that your CinemaTube investment is not wasted when fresh upgrades become available.

Unleash the power of your high-definition TV with a feature-packed media transformer/player without burning a hole in your pocket. The CinemaTube retails for a very affordable introductory price of P6,350 at the following computer shops and home theater stores: Accent Micro, PC Express, The Electronic Boutique, Microstation, PC Live, The Home Theater, TheaterWorks, Gogadgets, Listening in Style, Listen Up, Eyo Sales and Technologies, Gadgets in Style and Listening Room.
The CinemaTube is a product of Brite-View, a brand owned by Zinnet USA. Based in Los Angeles, Zinnet designs and manufactures consumer electronics for a digital lifestyle. Brite-View offers tech-savvy users the ultimate home entertainment experience through its user-friendly HD multi-media players and wireless HDMI transmission solutions.

In the Philippines, the CinemaTube is distributed exclusively by Omega Supreme Enterprise. Interested dealers may contact sales@digilivingph.com or call (02) 9754677. For more details, please visit www.digilivingph.com and www.brite-view.com.

Suzuki Shogun R125: Multi-purpose family bike

Are you thinking of investing your Christmas bonus on a practical ride that will ease your daily commute and also be useful for the entire family? The Suzuki Shogun R125 is a multi-purpose family bike that combines both speed and comfort, without sacrificing good looks and value-packed features.

The Suzuki Shogun R125 is equipped with a 125cc engine that delivers increased acceleration performance, improved fuel efficiency, and low exhaust emission. The high-quality engine is further enhanced with an engine decompressor and engine balancer, giving the rider complete control of a superior, power-packed engine.

Sure to stand out with its well-defined body, the Suzuki Shogun R125 is built to offer a sturdier and more reliable ride. Its compact chassis, high-rigidity frame, durable front suspension and low-height seat assure you of a safe riding experience.
A large underseat storage compartment offers enough space to store personal items, while electric and kick starters provide quick-start ignition. A sporty headlight and stylish rear LED lamps emphasize the Suzuki Shogun R125’s edgy stealth design, which are further enhanced by sporty decals.

Thanks to its value-packed features, the Suzuki Shogun R125 is set to offer a most satisfying ride for all family members, with its combination of convenience and style in one exciting package.

The Suzuki Shogun R125 comes in Titan Black, Autumn Red/Titan Black, Macho Bright Blue/Titan Black. It retails for a very affordable P59,900.00.

Suzuki Apparel

Suzuki motorcycle dealers now also carry a full range of Suzuki-branded riding gear and apparel such as safety helmets, luggage boxes, bags, caps, riding jackets, riding pants, sports shirts, t-shirts, umbrellas, and key chains. All gear and apparel carry the Suzuki logo and are very reasonably priced. Suzuki enthusiasts will appreciate these specially-branded gear and will be able to wear the Suzuki colors with pride. Visit your nearest Suzuki motorcycle 3S shop and pick out the perfect gift for that special someone or for yourself from a wide selection of Suzuki-branded riding gear.

With its commitment to bring mobility to Filipino consumers, Suzuki Philippines is the only integrated motoring company carrying both automobile and motorcycle products under one roof. Its manufacturing philosophy is grounded on providing value-packed, high-quality products offering both reliability and originality.

Globally, Suzuki employs over 45,000 people, has over 40 main production facilities in 23 countries, and distributors in 192 countries. Suzuki R&D efforts cover a wide range of the latest advances in energy, environment, electronics, communication, information and control applications — all devoted to creating products what will meet the challenges of the next generation.

Motolite rider Resuello moves up to Superbike class

Motolite rider Raniel Resuello, in his first exposure to big bike competition, has once again proven his mettle by copping the Overall 1st Runner-Up title in the 2009 Superbike Championship Novice Class. Resuello’s ride as a novice superbike racer is a 2009 Ducati 848.

The 19-year old motorcycle racer established his mark in the local racing scene when he completed the 2008 season as champion of the San Mig Coffee Underbone King Championship Series 125cc Open Class and the National Racing Association’s 12-Hour Endurance Race 125cc Stock Production Class.

A native of Tanay, Rizal, Resuello entered the motorcycle racing circuit when he was only 15 years old, earning a podium finish on his first race as 3rd placer in the 125 Novice class of the 1st Bulacan Circuit Racing Group. In 2007 Resuello finished first place in the 125 sports production class in the final leg of the San Mig Coffee Philippine Underbone King Championship. In 2006, he was a member of the Philippine team, which competed in the Yamaha Asean Cup at Jakarta, Indonesia. He also had a brief exposure to big bike racing, winning the 1st Runner-Up title in the 400 Unlimited organized by the National Racing Association (NRA) Motorcycle Grand Prix Championship in 2006.

“Motolite is very pleased at Raniel’s excellent performance in the superbike class, considering that this is just his novice year,” Ernest Estrera, vice-president for marketing, exclaims. “Once again, he has proven the superiority of Motolite batteries in the high-speed, high-performance world of racing. Motolite is also happy to support someone we believe is an excellent role model for the youth.” Estrera also notes that aside from being a top racer at such a young age, Resuello is also a studious and hardworking college student at Centro Escolar University, studying for a bachelor’s degree in Nursing. The young Raniel ambitiously hopes to become a talented medical surgeon and a Moto GP racer in the near future.

Boasting of the latest advances in motorcycle battery technology, Motolite provides the growing number of motorcyclists in the country with safe, reliable and long-lasting batteries. Motolite’s 12-volt motorcycle batteries have been infused with Absorbed Glass Mat (AGM) Technology for greater fluid retention and longer life. AGM technology also makes the batteries more versatile, as they can now be installed at any angle required by the make and model of the motorcycle – even upside down if needed.

Motolite batteries are manufactured by Philippine Batteries, Inc. (PBI), the largest manufacturer, exporter and distributor of automotive, motorcycle and industrial battery products and solutions in the Philippines. Its fully integrated facility in Sta. Maria, Bulacan, is one of the largest and most modern battery manufacturing facilities in Southeast Asia. It also has the country’s only ISO 14001-certified, environmentally-compliant recycling facility, the second biggest in Asia.

Motolite continues long-term support for Pacquiao

True to its “Pangmatagalan” tag-line, Motolite has been a strong Pacquiao supporter since 2002 when he fought Hector Velasquez.

Pacquiao’s recent win over Puerto Rican Miguel Cotto has earned for Pacquiao his seventh world championship, making him the first boxer to win seven world titles in seven weight divisions. Despite his relatively smaller physique, Pacquiao’s speed and power are acclaimed in the boxing world, many calling him the “greatest pound-for-pound boxer of all time.”

Ernest Estrera, Motolite vice-president for marketing, notes: “We share with the entire Filipino nation the pride and glory of this latest historic achievement of our ‘pambansang kamao’. Ever since Manny started his rise to glory 7 years ago, Motolite has been there to support him because we believe that he embodies many of the values and vision that our company holds dear. As a Filipino company, Motolite has succeeded in being No. 1 in the automotive battery industry despite the presence of foreign competition, and we have achieved this by delivering the best-value products in the market. We congratulate Manny once again on his success and will continue to be proud supporters in his future endeavors.”

Motolite batteries are manufactured by Philippine Batteries, Inc. (PBI), the largest manufacturer, exporter and distributor of automotive, motorcycle and industrial battery products and solutions in the Philippines. Its 18-hectare fully integrated facility in Sta. Maria, Bulacan, is one of the largest and most modern battery manufacturing facilities in Southeast Asia. It also has the country’s only ISO 14001-certified, environmentally-compliant recycling facility, the second biggest in Asia.

Suzuki holds auto dealer conference, reports 10% sales growth

Gearing up for the coming year, Suzuki Philippines Inc. held a national dealer conference for its automotive dealers at the Diamond Hotel in Manila last November 19, 2009. Appropriately entitled “On The Road To Success”, the conference included a review of year-to-date business performance, serving as inputs for 2010 business planning activities.

Vehicle Sales

One of the highlights during the conference was the marketing report which reflected Suzuki’s 10.8% increase in year-to-date sales of 2,078 units from Jan-Oct 2009, as compared to the same period in 2008. The positive sales growth classifies Suzuki with four other car brands to have posted increased sales in spite of the economic crisis, while the majority of other players suffered a constriction in number of units sold.

Suzuki passenger cars registered a 2.8% market share on sales of 1,067 units, placing Suzuki in the 7th spot well ahead of the other manufacturers/distributors in this category. In the same period, Suzuki was one of only two brands which posted growth in passenger car sales. Next year, Suzuki is aiming for the 4th position in this category. Meanwhile, in the highly competitive commercial vehicle category, Suzuki gained 15.5% increase in sales, selling 1,011 units for a 1.5% market share in 9th spot. Next year, Suzuki is targeting to hit and exceed the number 8 position in this category.

With the announcement of exciting plans for 2010 new model introductions, company officials expressed optimism that Suzuki would further strengthen its market position in the local automotive industry.

Top Dealers

Suzuki Philippines uses a balanced score card system for rating dealer performance in sales, parts and service, with points awarded for various criteria. With three quarter evaluations already completed, Suzuki announced the preliminary leaders for the Top Dealer award, with Suzuki Auto Laguna, Suzuki Auto Kalookan, and Suzuki Auto Cebu in the running for the sales category, and Suzuki Auto Kalookan, Suzuki Auto Cebu and Suzuki Auto E. Rodriguez vying for the top spot in the service category.

Also discussed during the dealer conference were changes in reporting procedures with emphasis on paperless communications. Currently, Suzuki has 18 auto dealerships nationwide catering to the needs of the public for Suzuki vehicle sales, genuine parts and reliable service.

Bestsellers

The Suzuki APV Type II SGX , a 7-seater family van, was recently chosen as the “2009 Compact People Carrier of the Year” by local automotive publication, C! Magazine. The Suzuki Alto, meanwhile, has recorded worldwide sales of 10-million units, and is the best-selling car in India with an average of 20,000 units sold monthly.

AVT Navigator P820

Has comprehensive Philippine maps for 110 key cities; 40,000 points-of-interest


AVT, the premiere provider of trendsetting, high-quality mobile audio-video systems, has introduced the new AVT Navigator P820, marking a significant upgrade to the Philippines' first portable GPS navigation system. Launched earlier this year, AVT Navigator GPS devices quickly gained strong market acceptance with the most updated maps not only of Metro Manila but many of the country's key cities and major travel destinations — a service that could not be matched by other, more well-known brands. Comprehensive iNAV map coverage now includes 40,000 points of interest and close to 100% of road networks for Metro Manila, as well as updated maps for 110 key cities in Luzon, Visayas, and Mindanao.

With its latest offering, the new AVT Navigator P820 features a high-resolution touch-screen color display, SD/MMC card slot, multimedia functionality, and voice-prompt technology. Backed by superior Japanese technology, the AVT Navigator P820 is equipped with a powerful Centrality ARM926T AT 4X04 CPU that is able to quickly position the device and plot alternative routes based on the user's preference. The new AVT Navigator P820 is extremely portable, and can be set-up in any car in minutes. Users can also add favorite locations and set their home location, so coming back from unfamiliar places shouldn’t present a problem.

Aside from the upgraded hardware, the new AVT Navigator P820 is served by a stronger local support team with the recent incorporation of iNAV from OE Works Manufacturing Inc., a subsidiary company devoted exclusively to updating and verifying the maps loaded on AVT navigation devices.

AVT navigation systems project team leader William Chong, who is intimately involved in the development process notes, "Our company was the first to make a strategic commitment to a Philippine-based GPS navigation system. First, we invested in developing the equipment with our AVT Navigator devices. Now, through the iNAV, we have made another major long-term investment in our proprietary software and navigation technology to ensure the most accurate and updated maps. With our dedicated mapping team, we now have people on the ground all over the country, continuously updating our map information. We believe it is this commitment to local support that sets us apart from other brands. Filipino IT workers are valued all over the globe for their technical skills and creative solutions — we are harnessing this talent to create the leading GPS navigation system customized for Philippine road conditions.”

The new AVT Navigator P820 is very reasonably priced, allowing users to experience this ultimate time-saving tool for reaching unfamiliar destinations at a price that won’t break the bank. AVT navigation devices have received the thumbs-up from leading local car manufacturers, and is factory-installed as OE (original equipment) for high-end models such as the Ford Everest, Nissan Patrol, Mitsubishi Galant, and Isuzu Alterra.

AVT (which stands for Audio-Video Technology) specializes in premium audio-visual entertainment systems for mobile applications. It offers a wide range of in-car mobile electronics, including display monitors, DVD players, digital and analog terrestrial receivers, sound processor/high-power amplifiers, specialist speakers, and AV controllers and accessories to suit all types of in-vehicle installations. For the mobile entertainment market, it also carries all-in-one LCD DVD players in various screen sizes to meet every budget and application. Aside from consumer products which retail in car dealer accessories shops, AVT is also an original equipment manufacturer (OEM) for many of the country’s leading car brands. iNAV is a subsidiary company dedicated to providing mapping support exclusively for AVT navigation devices.

SKYDRIVE: Suzuki launches latest-generation scooter

Suzuki Philippines Inc. (SPH), the country’s only integrated motoring company has launched the latest-generation scooter, the Suzuki Skydrive 125 which, with its futuristic design and advanced technologies, promises to bring fresh excitement to the local motorcycle community.

Development Concept

During its conceptualization, the Skydrive development team focused on designing a scooter that would implement the most advanced technology features. The result was a concept bike that was aerodynamic, very agile, and comfortable with adjustable honeycomb-style seats. First exhibited at the 2008 Bangkok International Auto Show, the two SD concept models created a buzz with their revolutionary design. Public perception judged the SD prototypes as the first-ever Japanese scooters that managed to dethrone the Italian style.


Superior Features, Advanced Technology

The new Suzuki Skydrive features a 125cc 4-stroke, air-cooled, E10 gasoline compatible, SOHC engine that can generate a total horsepower of 7.2 ps/8000rpm. Its engine design marks a quantum leap for this scooter category with a state-of-the-art ultra-modern ECM (Engine Control Module). Optimal engine combustion is assured by the patented Suzuki Jet Cooling System (SJCS) and Pulsed Secondary Air Injection (PAIR) System. All these engine features are designed to make the Suzuki Skydrive the leader in performance and fuel economy.

Smooth acceleration was built into the Suzuki Skydrive through its aerodynamic styling, as well as its Super CVT (Continuously Variable Transmission) system. The brake system consists of front hydraulic disc and rear drum brakes. The oil-damped suspension system features a telescopic coil spring for the front and swing-arm type for the rear. 14-inch alloy wheels add to the Skydrive’s sporty look, while a stylish muffler guard contributes to rider safety.

The new Suzuki Skydrive is a fusion of traditional excellence and innovative technology. Its head-turning looks bring together a sleek aerodynamic body marked by a revolutionary multi-reflector headlamp, sporty instrument panel, and convenient flat floor board. A magnetic key shutter provides added security and peace of mind for public parking, while an underseat compartment provides storage for personal items. Back riders will appreciate the die-cast rear footrest for more stable and comfortable riding.

The Suzuki Skydrive is being introduced at a very affordable P68,900 and is available in Pearl Mirage White, Candy Summer Red and New Titan Black.

Suzuki Way of Life

With its commitment to bring mobility to Filipino consumers, Suzuki Philippines is the only integrated automotive company carrying both automobile and motorcycle products under one roof. Its manufacturing philosophy is grounded on providing value-packed, high-quality products offering both reliability and originality. It hopes to contribute to the country’s progress and industrialization by introducing more dynamic products and programs for the Filipino motoring public harnessing the power of Suzuki’s Way of Life.

Globally, Suzuki employs over 45,000 people, has over 40 main production facilities in 23 countries, and distributors in 192 countries. Suzuki R&D efforts cover a wide range of the latest advances in energy, environment, electronics, communication, information and control applications — all devoted to creating products what will meet the challenges of the next generation.

Suzuki showcases SX4-FCV at Tokyo Motor Show

Suzuki Swift Plug-In Hybrid also on display

As one of only a handful of integrated mobility companies worldwide, Suzuki Motor showcased a full range of alternative fuel vehicles at the recently concluded Tokyo Motor Show. Bringing together automobiles, motorcycles, power-assisted vehicles, and electric wheelchairs under the theme "small cars for a big future", Suzuki highlighted its future-oriented initiatives to realize exciting lifestyle possibilities.

Suzuki SX4-FCV

The Suzuki SX4-FCV combines a high-performance fuel cell with a high-pressure 70MPa hydrogen tank. Instead of a battery pack, the SX4-FCV has a lightweight capacitor that promotes driving performance by recovering energy during brake application and using it to reduce fuel-cell load during acceleration. With an estimated driving range of 250km, the Suzuki SX4-FCV is a front-engine, front-wheel drive sedan with seating capacity for 5 adults. Already certified for on-road testing by the Japanese government, the Suzuki SX4-FCV is being readied for commercial production.

Suzuki Swift Plug-in Hybrid

The Suzuki Swift Plug-In Hybrid is designed primarily to be driven on electric power for short commutes of about 20km daily. For short distance travel, the Suzuki Swift Plug-in Hybrid is powered by a battery that's charged from an ordinary household electric socket. When the battery runs low, a lightweight gasoline-fueled generator kicks in to recharge the battery. The back-up power source saves users the worry of being stranded or having to search for a charging stand when the battery runs out. This hatchback hyrid has a 5-person seating capacity.

Suzuki Research & Development

Tasked with "creating a new value to the next generation", Suzuki R&D focuses on developing value-packed products that will meet the changing lifestyles of the future. Applying this philosophy in its development efforts, Suzuki R&D covers a wide range of the latest advances in such fields as energy, environment, electronics, communication, information and control applications.



115 Open & Sports Production National Champion

Team Suzuki ends 2009 season on high note

Suzuki Philippines has emerged as one of the top racing marquees in the local motorsports scene as Team Suzuki ended the 2009 season with national championships in the 115 Open Class and 115 Sports Production categories, and first runner-up overall standings in the 150 Open and 180 Automatic Open categories.

In the season-ender held last October 18 at Clark International Speedway, Team Suzuki clinched championship points with 1-2 finishes by Johnlery Enriquez and Paul Mark Doblada, both riding the Suzuki Smash Revolution in the 115 Open Class and 115 Sports Production categories.

In the highly competive 150 Open Class, Johnlery Enriquez, riding a Suzuki Raider R150, emerged as overall 1st runner-up. Similarly, Ivan Santiago posted overall 1st runner-up points in the 180 Automatic Open Class on a Suzuki Step 125.

According to Suzuki racing team manager Lito Alontaga, “Racing has always been part of the Suzuki heritage, and Suzuki motorcycles have a well-deserved reputation as powerful, high-performance machines. In the Philippines, the Suzuki Team has been rejuvenated with stronger management initiatives, as well as our partnership with Yoshimura Japan to develop performance kits for our bikes. We are very pleased with what we have achieved this year and look forward to an even more competitive season next year.”

The Suzuki Smash Revolution, which dominated the 115cc competitions, is a revolutionary motorcycle that combines power and fuel efficiency for everyday use. This race-proven powerhorse has a high-revving, strong-pulling 110cc engine that is also extremely economical. This is thanks to Suzuki’s patented Pulsed Secondary Air Injection (PAIR) system that maximizes engine efficiency by igniting unburned gases inside the exhaust port. In addition, improved bodyworks and trendy decals give the Suzuki Smash Revolution its distinctively sporty look and fashionable style.

The Suzuki Raider R150 is a trailblazing sporty underbone with a powerful twin-cam 150cc engine that delivers a class-topping maximum power of 16-horsepower. Its lightweight frame, combined with telescopic front and rear mono-shock swing-arm suspensions, makes the Suzuki Raider R150 one of the best road-handling bikes as well. Suzuki has partnered with Yoshimura Japan to develop a performance kit consisting of exhaust pipe and intake camshaft. These enhancements are expected to provide a performance boost by maintaining maximum power at higher rpm.

Not to be outdone, the Suzuki Step 125 also turned in excellent race results in the 180 Open Automatic category. Its high-power, high-torque 125cc engine, combined with a continuously variable transmission system lives up to its billing as a power-fully automatic machine that takes comfort and excitement to a new level. Outside of the race track, the Suzuki Step 125 is packed with high-end features such as a terminal power source for mobile charging, a large underseat compartment with multi-purpose pouch, and anti-theft magnetic key ignition shutter lock.

Official Team Suzuki riders consist of Johnlery Enriquez, Paul Mark Doblada, and Ivan Santiago. They are ably supported by Lito Alontaga, team manager; Mel Aquino, team captain; Noel Villapando, team assistant ; Jeric Guevarra, chief mechanic; Robert Ulang, assistant team mechanic ; Ricardo Ortiz, team parts control coordinator; Malvin De La Cruz, Glen Lastra and Armstrong Herber, pit crew.

Suzuki maintains strong global presence on value-packed products

Profitable Operations

Despite the current global financial crisis, Suzuki Motor Corporation has maintained a solid reputation due to its strong position in the mini-vehicle market, thus bolstering its operational performance.

In June this year, Suzuki’s worldwide vehicle sales topped the 40-million mark, with 19.67-million units sold in Japan, and 20.33-million in overseas markets. In March 2009, it reported 30-billion yen in net earnings from worldwide operations, the largest such earning among automotive companies, and one of only two companies which registered a profit for fiscal year 2008. Suzuki has an unbroken track record of consistently profitable operations for the past 30 years, an achievement of particular significance as it celebrates its centenary in October 2009.

Winning Legacy

Suzuki motorcycles have always been a strong presence in the global racing scene, capturing trophies and championships in Grand Prix and other international races. This winning track record has given Suzuki products a well-deserved reputation for power, consistency, and durability.

In 1970, Suzuki became the first Japanese manufacturer to win a motocross world championship when Joel Robert won the 250cc title. In succeeding years, Suzuki established itself in the motorcycle racing world with world championships in the premier 500cc category of road racing and motocross.

Suzuki’s winning legacy has resulted in a Guinness record for the Suzuki Hayabusa, recognized as the “world’s fastest production bike,” capable of achieving a top speed of 317kph.

In its own understated way, Suzuki automobiles also have a solid following, particularly in the mini-vehicle and off-road 4x4 categories. Relying on performance, quality, value and high-technology, Suzuki is one of the world’s largest car manufacturers, outselling Mazda, Subaru and Porsche combined.
The Suzuki Alto and Suzuki Swift are leading models in the mini-vehicle category, while the Suzuki Grand Vitara, Suzuki Fronte, and Suzuki Jimny are well-loved among off-road enthusiasts.

The Suzuki Swift debuted in the JWRC (Junior World Rally Championship) in 2005, and has since enjoyed several winning moments. In 2006, the Swift won five out nine events, and was rated as the best in the Super 1600 category. In 2007, P-G Andersson won the championship on the Suzuki Swift.

Strong Global Presence

From industrial looms in 1909, Suzuki now produces a full range of automobiles, including light trucks, off-road sport-utility vehicles, mini-cars, as well as racing bikes, scooters, all-terrain vehicles, and marine outboard motors.
The Suzuki brand has a strong market base in Europe, particularly in Italy, Germany, the Netherlands, and England. The Suzuki Alto is the best-selling car in India, averaging 20,000 units sales monthly.

Globally, Suzuki employs over 45,000 people, has 35 main production facilities in 23 countries, and distributors in 196 countries. Its manufacturing philosophy is grounded on providing value-packed, high-quality products offering both reliability and originality. Suzuki R&D efforts are devoted to creating products that will meet the challenges of the next generation.

Suzuki offers service assistance for flood-damaged vehiclesSuzuki offers service assistance for flood-damaged vehicles

Suzuki Philippines recently announced a special service assistance to Ondoy victims by offering 25% discount on flood-damaged parts and 20% discount on labor for repair of flood-damaged vehicles.

According to Suzuki President Satoshi Uchida, “Our company philosophy has always been to offer our customers value-packed, high-quality products that enhance their quality of life. By offering this service assistance to Suzuki vehicle-owners, we hope to help ease their recovery so that they can continue to enjoy the Suzuki way of life.”

The special service assistance is available for current Suzuki vehicles like the APV, Grand Vitara, Swift, SX4, Celerio, Alto and Jimny models. To facilitate servicing, only units sold by authorized Suzuki dealers are eligible for the special discounts. Similarly, only customers with Ondoy/flood-affected Suzuki vehicles are qualified for the service assistance.

The Suzuki flood assistance discount is available at the following Metro Manila and Luzon dealers: Alabang (02 6592954 –55 –57 & 58), Commonwealth (02 9512201 to 09), E. Rodriguez Sr. Ave. (02 7263747, 02 7262709, 02 7260569), Kalookan (02 3649093 & 02 3666547), Makati (02 8933820 & 02 8140803), Manila Bay (02 5561579, 02 5561485), Pasig (02 5716870 & 78), Shaw (02 7181834 & 02 724 8901), Cabanatuan (044 4635248 & 02 463 0089), Dagupan (075 5171717 & 075 5178888), Laguna (02 5206725 & 049 4111060), Naga (02 6642173 & 054 4723577), Pampanga (045 9613573 & 045 8605971).

The Suzuki APV Type II SGX , a 7-seater family van, was recently chosen as the “2009 Van of the Year” by local automotive publication, C! Magazine. The Suzuki Alto, meanwhile, has recorded worldwide sales of 10-million units, and is the best-selling car in India with an average of 20,000 units sold monthly.

In the Philippines, Suzuki is the only integrated automotive brand selling both automobiles and motorcycles through a nationwide dealer network.

Suzuki Alto: 30 years of proven fuel economy

First introduced in 1979, the Suzuki Alto has established a solid heritage in many international markets through its proven fuel economy.  In the Philippines, the Suzuki Alto topped the Department of Energy’s 2008 fuel economy run by delivering 34-Km/L in a controlled environment.  Its rated fuel consumption is 17-Km/L on combined city and highway driving. With the ever-increasing fuel prices, the Suzuki Alto is a smart choice for practical motorists who wish to have a reliable ride that is also easy on the pocket. 

One of the most popular compact cars worldwide, the Suzuki Alto is recognized for its fuel efficiency, stability and affordability.  It is powered by a sophisticated 796cc, 32-bit computer-controlled three-cylinder, 12-valve engine that delivers maximum output of 47hp @ 6,200rpm and maximum torque of 62Nm @ 3,000rpm, making it the perfect city car for zipping around crowded metro streets.

Its compact dimensions (L=3495mm, W=1495mm, H=1455mm) make the Suzuki Alto an extremely nimble and agile vehicle, with its small 4.6m turning radius giving it a definite advantage in tight parking spaces.

Comfortably seating four adults, the Suzuki Alto can be handily converted to carry small cargo through its 50-50 fold-down rear seats.  Safety features are not compromised, with 3-point ELR seatbelts, third brake light, side impact beams and childproof rear door locks.

Available in two variants, the Suzuki Alto Deluxe and Suzuki Alto Standard sport a 5-speed manual transmission, rack-and-pinion steering, McPherson strut with anti-roll bar on the front suspension and 3-link rigid suspension with coil spring on the rear, as well as front ventilated disc brakes and leading/trailing drum rear brakes.  Designed for durability, these features allow the Suzuki Alto to deliver solid and reliable driving performance on Philippine road conditions.

Thoughtful amenities include an in-dash CD audio system, powerful airconditioning, a headlamp leveling device, front cupholders, and a cargo cover.  Exterior features include multi-reflector halogen headlamps, multi-reflector taillights, and rear wiper-washer. The Suzuki Alto Deluxe variant also has electronic power steering, front power windows, power door locks, and color-keyed bumpers.

Possibly the most affordable Japanese sub-compact in the Philippine car market, the Suzuki Alto Standard, priced at P369,000.00, comes in Superior White, Virgin Blue Metallic, and Silky Silver Metallic.  The Suzuki Alto Deluxe is priced at P408,000.00 and comes in an additional color, Bright Red.

According to Mr. Hisashi Sunaga, Suzuki Philippines general manager for automobile sales and marketing, “Suzuki has long specialized in compact vehicles with excellent fuel efficiency.  With the current economic conditions and the increasing fuel prices, the Alto is a smart choice for the urban motorist, as proven by its strong sales performance in Europe and other global markets.” 

In its 30-year history, the Suzuki Alto has sold over 10-million units worldwide — testament to its solid performance and universal appeal.  It has a strong following in Europe, particularly in Italy, Germany, the Netherlands and England, and is currently the best-selling car in India, with sales averaging 20,000 units monthly. 

Suzuki’s worldwide vehicle sales topped 40-million units in June 2009.  It is one of only two automotive companies which registered a profit in 2008, posting 30-billion yen in net earnings from its worldwide operations, the largest such earning among automotive companies.  It also takes pride in its unbroken track record of consistently profitable operations for the past 30 years, never registering a loss in its annual financial reports.

Globally, Suzuki employs over 45,000 people, has 35 main production facilities in 23 countries, and distributors in 192 countries.  Its manufacturing philosophy is grounded on providing value-packed, high-quality products offering both reliability and originality.  Suzuki R&D efforts are devoted to creating products that will meet the challenges of the next generation.

Suzuki Raider R150 : trailblazing sporty underbone

The new look of the Suzuki Raider R150 has revolutionized how motorcycles should be created and takes the rider one step closer to riding a true racing bike, the Suzuki GSX-R. Inheriting the looks of its more powerful big brother, this trailblazing sport underbone bike has been radically redesigned for a more edgy, race-track feel, in keeping with its GSX-R lineage.

The Suzuki Raider R150’s powerful twin-cam, 4-valve, 6-speed, 150cc engine delivers a class-topping maximum power of 16hp @ 9500rpm with maximum torque of 12.76Nm @ 8500rpm. Its lightweight frame (105kg), combined with telescopic front and rear mono-shock swing-arm suspensions, makes the Suzuki R150 one of the best road-handling bikes as well.


Sporting high-end features rarely found in the underbone category, the Suzuki Raider R150 features magnesium alloy wheels as well as front and rear disc brakes. A kick/electric starter system, electronic DC-CDI ignition, and a Mikuni BS 26-187 carburetor ensure smooth, reliable performance with excellent throttle response. Its 6-gear constant mesh transmission system is paired with a hydraulic multilayer clutch, making the Suzuki Raider R150 easy to operate.

Another advanced technology borrowed from its GSX-R heritage is the patented SALCS (Suzuki Advanced Cooling & Lubrication System), which uses a double oil circuit system as part of the fundamental engine design, resulting in more efficient heat dissipation and greater durability. Moreover, a redesigned, larger engine cowling or air scoops direct more air into the engine’s cooling fins, for a cooler engine and longer rides.

With new Suzuki GSX-R inspired headlights, enhanced instrument panel, new muffler design, and the latest sporty decals, the Suzuki Raider R150 not only feels like a racer, but looks like a racer too. Other thoughtful features include a grab bar for back-riders and a footrest guard. It also boasts of a new ECO or POWER mode with a bright shift timing light indicator to assist the rider in easy riding or power riding.

According to Benedict “Lakay” Arreola, senior manager for motorcycle marketing of Suzuki Philippines, “When Suzuki introduced the first-generation Raider in 2004, it created a ripple of excitement among local motorcycle fans. The second-generation Raider R150, which we launched in January this year, has also generated a lot of discussion among bike enthusiasts with its radical new design. The new Raider R150 embodies cutting-edge performance, power and design. We see this as a bridge between small and big bikes, and it is the perfect step-up model for experienced bikers looking for a more sophisticated ride.”

The Suzuki Raider R150 was also the launching model for Yoshimura Japan’s venture into small-bike upgrade kits. The Yoshimura performance kit consists of exhaust pipe, camshaft and racing gasket which, aside from enhancing the Suzuki Raider R150’s sporty looks, is also expected to provide a performance boost by maintaining maximum power at higher rpm.

The new look Suzuki Raider R150 is available in Metallic Dark Gray, Candy Autumn Red, and Candy Marine Blue.

MOLA BIRA! BIDA ANG TODA!

Suzuki reaches out to tricycle operators

Suzuki Mola Bira, Bida Ang Toda includes a service campaign offering free service check-ups for Suzuki motorcycles/tricycles. Participants get free engine oil plus snacks and give-aways.

Suzuki, one of the country’s leading motorcycle brands, is reaching out to tricycle drivers and operators with its Suzuki Mola Bira, Bida ang Toda provincial roadshow. During the three-day campaign, tricycle drivers and operators are treated to a fiesta-like celebration which includes a stunt show, fun games, trike-khana challenge, a talent contest dubbed as Talentadong TODA, as well as a safety riding and preventive maintenance seminar.

Suzuki owners get free engine oil plus snacks and give-aways when they avail of the service campaign which includes free oil change and service check-up. Several test units of the Suzuki Mola 150 and Suzuki Mola 125 are also available for test rides.

According to Suzuki president Satoshi Uchida, “Because tricycles are the most common means of public transportation, especially in the provincial areas, we would like to reach out to tricyle drivers and operators through the Suzuki Mola Bira, Bida Ang Toda program. As transport operators, we want to help enhance their safety and preventive maintenance awareness through our seminars. At the same time, we want to show our appreciation by entertaining them with our games and contests.”

The Suzuki Mola models are four-stroke motorcycles designed specially for the heavy-duty requirements of tricycle operators and delivery services. These livelihood models have been upgraded to make them more powerful and more durable.
Stylish decals and sporty mufflers give the Mola its distinctive look, and muffler guards thoughtfully protect passengers from accidental burns. The front and rear fenders are painted for improved rust resistance, giving long-term value to the Mola.

The Suzuki Mola 150 is powered by a fuel-efficient 145cc four-stroke air-cooled engine that delivers up to 67km/li, making it one of the most economical motorcycles for business use. The Suzuki Mola 125, meanwhile, features a 124.5cc four-stroke engine compliant with Euro 1 emission standards.

The first leg of the Suzuki Mola Bira, Bida ang Toda campaign, kicked off in Cabanatuan City last August 5 to 8, 2009 in partnership with Royce Motorcycle Trade Corporation. Other legs are scheduled for Tuguegarao, Bulacan, Zambales, Balayan, Lipa City, Roxas City, and Nasugbu. Interested tricycle drivers and operators may see posters and print ads for details.

From looms to fuel cells:

Suzuki celebrates 100 years of innovation



Suzuki, a global automotive company that continues to grow in reputation, popularity and success celebrates its centenary this October. Through its 100-year history, Suzuki has earned the distinction of manufacting automobile and motorcycle products that offer excellent value for money as well as exceptional reliability. Beginning as a producer of weaving looms, Suzuki has evolved into one of the top 10 automotive manufacturers worldwide.

Humble Beginnings

Michio Suzuki founded the Suzuki Loom Company in Hamamatsu, Southern Japan in 1909. While manufacturing looms for production of plain white fabric, he learned that weavers wanted looms that could produce cloth with vertical and horizontal stripes, so he developed a unique loom capable of weaving patterned cloth from dyed yarn. Suzuki’s new innovation represented the start of an uncompromising focus on creating products that meet people’s needs and realise new lifestyle possibilities.

Suzuki expanded into production of motorcycles in 1952 with the ‘Power Free’ using a 36cc two stroke engine. The Power Free was simple in design, offered very easy maintenance and was unique at that time as it could be ridden fully motorized, partially motorized or by using the pedals without any engine assistance. Just a year later, Suzuki was building 6,000 motorcycles per month.

Suzuki car production began in 1955 with the Suzulight, a compact car with a 360cc two-stroke engine. The Suzulight was one of the first cars to feature front-wheel drive, four-wheel independent suspension and rack and pinion steering. Suzuki’s off-road vehicle heritage began in 1970 with the launch of the LJ series lightweight 4×4. The first marine outboard motor was introduced in 1965, then pre-fabricated houses in 1974, general-purpose engines in 1980 and its first All Terrain Vehicle (ATV) in 1982.

Global Presence

In 2008, Suzuki sold 2.3 million cars globally — strong results for the brand despite the very difficult current trading conditions. Sales of motorcycles are also strong with global figures of 3.4 million last year. In the UK, Suzuki has led the market for the last six years in the above 126cc category.

The same creativity and dedication of Michio Suzuki underpin Suzuki’s development of its world strategic models. The first one in this category, the Swift, is produced in Japan, Hungary, India, China, Indonesia, Taiwan, and Malaysia. The current Swift was introduced in 2005 and last year, aggregate production of the supermini reached 1 million units.

In 2006, Suzuki created its second world strategic model, the Grand Vitara, as an evolution of the first-generation Vitara series, with which it pioneered the market for compact sport utility vehicles 21 years ago. Worldwide production of the Grand Vitara has now reached 2.6 million units.

The third model, the SX4 sport crossover, proved to have such outstanding chassis potential when launched in 2006 that Suzuki ran it in the World Rally Championship in 2007 and 2008 (45 years after Suzuki’s participation in the first Japanese Grand Prix in 1963).

In March this year the seventh generation Alto was launched; named after the car with which Suzuki has dominated the mini vehicle segment in Japan for 30 years, the Alto is the smallest of Suzuki’s world models and reflects a focus on eco-friendliness with low emissions and excellent fuel efficiency. The Alto is built in India, where Suzuki has a 50 per cent share of the passenger car market. 2009 is also an important milestone for Alto as 10 million have been sold globally since 1979.

Commitment to R&D

One of the essential elements to Suzuki’s growth has been its commitment to continuing research and technology, to meet its customers changing needs. In 2008, the Suzuki SX4-FCV fuel-cell vehicle had been certified by the Japanese government. The company has also announced plans to develop a hydrogen-powered motorcycle, the Suzuki Crosscage.

What was once a small group of dedicated engineers, designing the world’s finest weaving machinery, has today grown into a worldwide company of almost 50,000 people, who create and distribute products in more than 190 nations.

Worldwide, Suzuki sells more than 2-million vehicles annually, surpassing the sales of such renowned marques as BMW, Mercedes, and Mazda. Suzuki motorcycles are the first choice of more than 2-million riders every year.

As it enters its 100th year, Suzuki will continue its tradition of technological trailblazing and appealing to customers who demand unique design, value, reliability and superior engineering.

Suzuki opens new motorcycle 3S shop in Zamboanga City



Timothy Motors, Inc. inaugurated its new motorcycle 3S shop in Zamboanga City last July 17, 2009, under the leadership of its general manager, Mr. Rey C. Cheong. This latest addition brings to 41 the total number of Suzuki 3S shops nationwide.

Like other Suzuki motorcycle 3S shops, Timothy Motors, Inc. is a one-stop, full-service shop that will cater to all customer requirements for motorcycle sales, spare parts and service — all in one convenient location. Timothy Motors displays a complete model line-up of Suzuki motorcycles to give customers a wide range of options to match their needs, requirements and taste. The 5-bay service shop is equipped with specialized tools and equipment, and is manned by factory-trained mechanics who have the competence to do maintenance or service repair on all models. A spare parts counter is also fully-stocked with regular maintenance/repair items.

Timothy Motors, with a floor area of 360 sqm, has been designed to meet Suzuki’s world class lay-out and design standards, so customers can shop in attractive, clean and comfortable surroundings. As part of its marketing promotions, Timothy Motors offers flexible financing schemes, making it very easy to own a Suzuki motorcycle.

According to Timothy Motors general manager Rey Cheong, “Suzuki is one of the leading motorcycle brands, offering quality products at an affordable price. We take pride in bringing a world-class showroom to Zamboanga City, and I hope motorcycle enthusiasts in this part of Mindanao will experience the Suzuki brand of customer satisfaction.”

With its commitment to bring mobility to Filipino consumers, Suzuki Philippines is the only integrated automotive company carrying both automobile and motorcycle products under one roof. It hopes to contribute to the country’s progress and industrialization by introducing more dynamic products and programs for the Filipino motoring public harnessing the power of Suzuki’s Way of Life.

Timothy Motors is located at Sampaguita Road, Guiwan Porcentro, Zamboanga City, with contact numbers (062) 9910773.

Motolite supports 400cc champion Aries Padiernos



MOTOLITE Motorcycle Batteries has announced its support for champion biker Aries Padiernos, who currently holds an unbroken chain of 18 straight victories in the 400cc class. A veteran in his field, the 35-year old Padiernos has won numerous titles in the course of his racing career, most notably the 2008 BRC National Formula 400cc Open Class Champion, 2006 Motorcycle Grand Prix Formula 400cc Champion, 2005 Motorcycle Grand Prix 400cc Unlimited Champion, and the 2004 Casino Filipino Grand Prix Superbike Novice Racer Champion.

An intense competitor, Padiernos hopes his victories could serve as stepping stones for international motorcycle competitions that will bring pride and glory to the Philippines. With only one more race to go in the 2009 season, he expects to finish as the 2009 Champion for the National Formula 400cc Race.

Padiernos is an avid biker and is active as president of the Wacky Riders Motorcycle Club, a group of reputable businessmen who are motorcycle enthusiasts. He is also a ride commander with the AMDG Motorcycle Club and a chief instructor at the BMW Riding Clinic.

MOTOLITE is the leading brand in the local automotive battery market. Boasting the latest advances in battery technology, Motolite motorcycle batteries provide motorcyclists with safe, reliable and long-lasting batteries. Motolite’s new 12-volt motorcycle batteries have been infused with Absorbed Glass Mat (AGM) Technology for greater fluid retention and longer life. AGM technology also makes the batteries more versatile, as they can now be installed at any angle required by the make and model of the motorcycle – even upside down if needed.

Motolite batteries are manufactured by Philippine Batteries, Inc. (PBI), the largest manufacturer, exporter and distributor of automotive, motorcycle and industrial battery products and solutions in the Philippines. Its 18-hectare fully integrated facility in Sta. Maria, Bulacan, is one of the largest and most modern battery manufacturing facilities in Southeast Asia. It also has the country’s only ISO 14001-certified, environmentally-compliant recycling facility, the second biggest in Asia.

Suzuki Hayabusa



Fastest production bike now available in the Philippines

Filipino bike enthusiasts will be blown away by the latest big bike offering from Suzuki Philippines, Inc., one of the country’s premier motorcycle brands, with its recent introduction of the Suzuki Hayabusa, which has the distinction of holding the Guinness record as the “fastest production bike” in the world, achieving a top speed of 317kph.

Classified as the Ultimate Sport bike, the Hayabusa is powered by a 1340cc inline 4-cylinder fuel-injected liquid-cooled DOHC engine built to deliver a broad wave of torque for effortless acceleration. Suzuki Dual Throttle Valve (SDTV) fuel injection results in improved power delivery and more linear response. The system uses engine-computer-operated secondary valves to maintain optimum intake-air velocity for maximum combustion efficiency.

Suzuki Clutch Assist System (SCAS) serves as a back-torque-limiting system for smoother downshifts and also contributes to a lighter clutch pull for the new Suzuki Hayabusa, while Suzuki Drive Mode Selector (S-DMS) enables the rider to choose from three different power characteristics according to personal preference.

Advanced aerodynamics in the new Suzuki Hayabusa offer superb wind protection both for normal and completely tucked-in seating positions. Improved riding comfort is assured by fully adjustable spring preload, compression and rebound damping for both the front forks and single rear shock absorber. In addition the inverted cartridge front forks feature Diamond-Like Coating (DLC) surface treatment to reduce friction and improve reaction to small surface irregularities.

The new Suzuki Hayabusa features 310mm dual-floating disc front brakes with efficient, race-proven aluminum-piston, radial-mount brake calipers, and 260mm single-disc rear brake with single-piston brake caliper. Instrumentation includes analog gauges including step-motor-driven tachometer and speedometer. The round LCD panel includes a clock, gear position indicator, S-DMS map indicator, odometer and dual trip meters. Its engine-rpm indicator is programmable to blink or stay on between 4,000 and 11,500rpm.

Priced at a surprisingly affordable Php 849,000, the Suzuki Hayabusa is available at premium Suzuki dealers in Metro Manila. Available colors are white and black.

With its commitment to bring mobility to Filipino consumers, Suzuki Philippines is the only integrated automotive company carrying both automobile and motorcycle products under one roof. It hopes to contribute to the country’s progress and industrialization by introducing more dynamic products and programs for the Filipino motoring public harnessing the power of Suzuki’s Way of Life.

Its mother company, Suzuki Motors Corporation is one of only two automotive companies which registered a profit in 2008, posting 30-billion yen in net earnings from its worldwide operations, the largest such earning among automotive companies. It also takes pride in its unbroken track record of consistently profitable operations for the past 30 years, never registering a loss in its annual financial reports.

Globally, Suzuki employs over 45,000 people, has 35 main production facilities in 23 countries, and distributors in 192 countries. Its manufacturing philosophy is grounded on providing value-packed, high-quality products offering both reliability and originality. Suzuki R&D efforts cover a wide range of the latest advances in energy, environment, electronics, communication, information and control applications — all devoted to creating products what will meet the challenges of the next generation.

Balayan Lechon on a Suzuki Raider


The Suzuki Raider J Pro takes on an unusual rider at the 50th staging of the world famous Parada ng Lechon at Balayan, Batangas last 24 June 2009. Suzuki Philippines partnered with New Nemar, one of its top motorcycle dealers, to support this Batangueno tradition. Aside from the Suzuki-mounted lechon, they also offered stunt show, raffle prizes and a videoke singing contest.

The yearly parade of hundreds of mouth-watering lechons originated in the old thanksgiving custom of the working class, where families who receive significant blessings during the year would parade a lechon in the plaza during the feast day of their patron, St. John the Baptist. Through the years, the Balayan Parada ng Lechon has evolved into a grand celebration now dubbed as the ultimate fiesta experience.

Suzuki Thunder 125

Suzuki introduces trendsetting backbone city-sports bike

A trendsetting backbone city-sports bike has been introduced recently by Suzuki Philippines, Inc., one of the key players in the local motorcycle industry. Developed with superlative features at a competitive price range, the new Suzuki Thunder 125 combines the sportiness of a street bike with the durability and comfort of a backbone motorcycle — thus carving out a new niche, the backbone city-sports bike category.

Due to the combination of its powerful 125cc engine, convenient handling and stylish form, the new Suzuki Thunder 125 is perfect as an on-road street bike for leisure/club riding. It is targeted at experienced male riders between 30-40 years old, who have the riding maturity to handle the Suzuki Thunder 125’s relatively larger size, and is expected to appeal to solo riders who wish to upgrade from a standard underbone model.

The new Suzuki Thunder’s 125cc engine delivers a well-balanced combination of torque and power. Its PAIR (Pulsed Secondary Air Injection) System delivers environment-friendly and fuel-efficient performance. Its backbone set-up ensures a comfortable riding position as well as optimum handling stability and maneuverability. Other superlative features include lightweight aluminum mag wheels, integrated lower engine cowling, dependable front disc brake, dynamic speedometer with gear indicator, a sporty muffler, and an electric/kick starter.
With the increasing popularity of backbone recreation models and sporty street bikes in the Asian region, the new Suzuki Thunder 125 is slated to be a very strategic model which will help establish Suzuki as a class-leading brand. Its top-of-the-line features, high-torque 125cc engine, and sporty styling in a backbone chassis make the Suzuki Thunder 125 the perfect machine for city streets, where riding is an everyday adventure for motorcycle users in the urban setting.

With its commitment to bring mobility to Filipino consumers, Suzuki Philippines is the only integrated automotive company carrying both automobile and motorcycle products under one roof. It hopes to contribute to the country’s progress and industrialization by introducing more dynamic products and programs for the Filipino motoring public harnessing the power of Suzuki’s Way of Life.

Globally, Suzuki employs over 45,000 people, has 35 main production facilities in 23 countries, and distributors in 192 countries. Its manufacturing philosophy is grounded on providing value-packed, high-quality products offering both reliability and originality. Suzuki R&D efforts cover a wide range of the latest advances in energy, environment, electronics, communication, information and control applications — all devoted to creating products what will meet the challenges of the next generation.

Media Advisory

PARADA NG LECHON • BALAYAN BATANGAS • 24 JUNE 2009

TV crews / media covering the celebrated Parada ng Lechon at Balayan, Batangas are invited to avail of the media hospitality offered by Suzuki Philippines and New Nemar at their branch located at Ermita Kalsada Hi-Way, Balayan, Batangas at 12:00 noon, Wednesday, 24 June 2009.

Witness their unique display of a lechon mounted on a Suzuki motorcycle!

Please contact AJ Navalta of Suzuki Philippines at (917) 581 1490.