Suzuki SX4 Aero

Suzuki Philippines President Satoshi Uchida and Managing Director Lyn Calderon beside the newly launched Suzuki SX4 Aero. The 2010 Suzuki SX4 Aero and Crossover were launched last April 28, 2010 at the Le Pavillon in Pasay City.

Calling all PES Members

Dear PES Members,

Please be informed that ADBM Resources, headed by Ms. Maribelle Alba, has taken over the PES secretariat responsibilities from the former secretariat at the PSSC. ADBM Resources' office is located at 9-B Evening News St., West Triangle, Quezon City and can be reached at tele-fax (02) 332 4005 and email address pes.eaea@gmail.com.

Inline with our efforts to better serve the association, we would like to request the following: 

1. Update personal information.

Please fill up attached form (PES Records Update Form 2010.pdf) and fax / email accomplished form to (02) 332 4005.

2. Help us with our recruitment of new members

Please feel free to forward our membership application form (PES Reg Form 2010.pdf) to family, friends or colleagues who might be interested to join our association. As you will notice in the bottom right part of the form, there is a "Referred by" box. Should you sign this portion of the applicant's form, it will fast track their membership application which usually takes about a month.

3. PES is on Facebook!

We have created a PES group page on Facebook for easier dissemination of information to members. Here's the LINK. It's a closed group, so only verified members shall be accepted. Join us now!

Thank you, and we hope to hear from you soon.

Sincerely,

PES Secretariat
c/0 ADBM Resources

Suzuki honors its Top Dealers of the Year

The country’s only integrated automotive company, Suzuki Philippines Inc. (SPH), honored its top dealers in simple awarding ceremonies held last April 28, 2010, at Le Pavillion, Pasay City.

For having achieved the highest points on Suzuki’s Balanced Score Card (BSC) in 2009, Suzuki Auto Cebu was declared Dealer of the Year among Suzuki’s 18 automobile dealers nationwide.  In 2008, Suzuki Auto Cebu was the top dealer in the provincial category.

Asked about the secret to their success, Suzuki Auto Cebu General Manager Debbie Chua, notes: “Winning the Dealer of the Year award is a testament to the hard work of our people.  We will be trying very hard to maintain or even improve our sales volume and at the same time focus more on customer service so that we can continue to be the top Suzuki dealer.” Suzuki Auto Cebu is owned by Cebu Autocentrale Corporation, headed by the dynamic husband and wife team of Brian and Debbie Chua.

A consistent high performer for the past two years, Suzuki Auto Laguna earned the 2nd Top Dealer of the Year Award.  They attribute their success to mastery of their territory, thus ensuring strong patronage from their customer base.

Third place in the Dealer of the Year standings went to Suzuki Auto Kalookan, which also garnered the no. 1 spot as Suzuki’s top Metro Manila dealer in retail sales.

Suzuki employs a Balanced Score Card (BSC) system for evaluating and rewarding its dealers in terms of marketing strategy implementation.  The comprehensive rating system evaluates retail sales performance and spare parts sales, as well as service and showroom compliance.  The system also ensures that Suzuki dealers maintain the company’s global standards to ensure a high level of customer satisfaction.

Now celebrating its 25th year in the country, Suzuki Philippines is committed to introducing more dynamic, value-packed products to meet the mobility needs of Filipino motorists.  Despite their relatively recent entry into the market, Suzuki automobiles enjoy a niche following among local car aficionados and have earned accolades for fuel-efficiency as well as value-for-money.  Currently, the Suzuki automobile line-up consists of the Suzuki Grand Vitara, Suzuki APV Type II, Suzuki Jimny, Suzuki SX4, Suzuki Swift, Suzuki Celerio, and Suzuki Alto.

Suzuki SX4

CAMPI President Elizabeth Lee and Suzuki Philippines President Satoshi Uchida beside the 2010 Suzuki SX4 Crossover. The 2010 Suzuki SX4 Aero and Crossover were launched last April 28, 2010  at the Le Pavillon in Pasay City.

Motolite-powered electric vehicles join Earth Day motorcade

Motolite, the country’s leading automotive battery brand, supported the Earth Day pollution-free motorcade held last 22 April 2010, by powering electric vehicles like the REVA, the e-Jeepney, and the e-Trike.  The motorcade, which was themed  “Electric Vehicles, Bicycles, and Miss Earth: Making Waves in the Metro” started off from the Department of Natural Resources (DENR) compound at Visayas Avenue in Quezon City at 7:00 am, traversing EDSA with the early morning traffic to end at the SM Mall of Asia in Pasay City.

Motivated to discover cleaner and cheaper alternative sources of energy as part of its corporate social responsibility, Motolite is a recognized prime mover behind pollution-free electric vehicles in the country.  By improving on its patented golf cart battery technology, Motolite has been able to produce a stronger, more reliable battery which can endure the extreme demands of public transportation, such as the e-Jeepney. Several local governments have adopted the e-Jeepneys, notably Makati City, Bacolod City, and Puerto Princesa City.

According to Motolite marketing manager Melissa Valdez, “As a Filipino company, Motolite is always happy to support initiatives that will help ensure a cleaner environment for future generations.”  Aside from its support for electric vehicles, Motolite has also been at the forefront of an environmental protection program that encourages proper recycling of used lead acid batteries through its Balik-Baterya advocacy.

Motolite batteries are manufactured by Philippine Batteries, Inc. (PBI), the largest manufacturer, exporter and distributor of automotive, motorcycle and industrial battery products and solutions in the Philippines.  Its fully integrated facility in Sta. Maria, Bulacan, is one of the largest and most modern battery manufacturing facilities in Southeast Asia. It also has the country’s only ISO 14001-certified, environmentally-compliant recycling facility, the second biggest in Asia.

2010 Suzuki SX4 Aero and Crossover models launched 
in spectacular magic show and Vegas style production numbers

Satoshi Uchida, president of Suzuki Philippines, the country’s only integrated motoring company, disappeared onstage and magically reappeared in the 2010 Suzuki SX4 Aero, at the recent product launch held last April 28, 2010, at Le Pavillion, Pasay City.  This was the highlight of a magic show topbilled by master magician Mr. Cris Castro.  Shortly after, the long-awaited SX4 Crossover model was revealed after a rousing Las Vegas style production number by the Club Mwah performers.

Unveiled with accompanying magic and mystery, the new Suzuki SX4 Aero is the sedan version which has been completely restyled with a sportier profile and more aggressive front grille.  A rear spoiler with third brake light,  17” alloy wheels and rear disc brakes make this sedan a looker.

Sharing the same basic specifications as the Suzuki SX4 Crossover, the SX4 Aero now boasts of a more powerful M16A engine, a 1600cc 16-valve DOHC engine with variable-valve timing (VVT).  Mated to a 4-speed gate-type automatic transmission, it is able to deliver maximum output of 110hp at 5,600rpm and maximum torque of 150Nm at 3,800rpm.

Also a Japan-made import, the Suzuki SX4 Aero is offered in snow white pearl, star silver metallic and super black pearl, and retails for P 890,000.

Meanwhile, the Suzuki SX4 Crossover is expected to be an instant hit among Filipino car enthusiasts, carving out a niche as a compact crossover vehicle.  Designed by automotive hall of fame designer Giorgetto Giugiaro’s Italdesign studio, the units sold in the Philippines are imported as completely built-up units (CBU) from Japan, ensuring its build quality.

It is equipped with new features such as honeycomb type front grille, fender arch, roof rails, all wheel disc brakes and 16” alloy wheels.  More power and better fuel efficiency are the hallmarks of its new M16A engine, a 1600cc 16-valve DOHC engine with variable-valve timing (VVT).  Mated to a 4-speed gate-type automatic transmission, it is able to deliver maximum output of 110hp at 5,600rpm and maximum torque of 150Nm at 3,800rpm. Likewise, occupant safety is assured by a high rigidity body that utilizes Suzuki’s proprietary TECT (Total Effective Control Technology) as well as dual air bags, anti-lock brakes (ABS) and keyless entry.

On the inside, the instrument cluster serves as a virtual information center with a fuel consumption gauge, fuel range and digital clock.  The audio system has also been upgraded to deliver surround sound experience via a 8-speaker system consisting of 4 door speakers and 4 door-mounted tweeters.   External music players can be connected through an auxiliary port, while the in-dash CD player is mp3-compatible.  Audio controls are mounted on the leather-wrapped steering wheel for easy access. 

Plush seat fabric material, all-power features, and chrome inner door handles all add to the luxe-feel.   A spacious cargo area and passenger seat under tray complete the Suzuki SX4 Crossover package.   It is offered in three colors:  sunlight copper metallic, super black pearl, and star silver metallic, and priced competitively at P899,000.