3rd Bikers Meet-Up focuses on Malabon riders

Tuesday, April 17, 2012 2:15 PM ADBM Resources
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Safe-T-Ryders, a training center purely for motorcycle riders, reaches out to Malabon riders with its 3rd Bikers Club Meet-Up on Sunday, 20 May 2012, at the Malabon Amphitheater. As part of the Araw ng Malabon celebrations, the host club UFRC (Underbone Fury Riders Club) is bringing together Malabon bike riders for an afternoon of fun and learning.

UFRC (Underbone Fury Riders Club), with ex-LTO chief Alberto Suansing (fourth from right), will host the 3rd Club Meet Up on 20 May 2012 at the Malabon Amphitheater
Celebrity biker and Stoplight TV host Love-love Tioseco (left), with ex-LTO chief Alberto Suansing (right), will be at the 3rd Bikers Club Meet to share in the banter and photo-ops with the club bikers.
The number of motorcycle users is growing in double digits.   Consequently, the cases of road crashes involving motorcycles are also growing in double digits.  While we are alarmed by everyday accounts of bloody bike crashes, little is being done to mitigate them. 

Here are some statistics that highlight the compelling need for a safety riding campaign:
  • 2010 LTO data show that of the 1.1-M new vehicles registered, about 80% or just over 900,000 were in the motorcycle/tricycle category. The same data set shows that registered MC/TC now total close to 3.5-million or more than 52% of the 6.6-million registered vehicle population in the country.  
  • It is not surprising, therefore, that while Metro Manila accident data for the years 2005-2010 have remained steady at around 120,000 cases, those involving MC/TC have grown from just 9.4% (11,475) in 2005 to 14.6% (20,518) in 2010.
To promote greater awareness among the public in general, and motorcycle riders in particular, Safe-T-Ryders is conducting a series of Bikers Club Meet-Ups.  The goal is to engage organized bikers to take active part in the promotion of road safety and reduction of road mishaps.

In previous Club Meet Ups, Alberto H. Suansing, former LTO chief and current executive director of the Philippine Global Road Safety Program (PGRSP), exchanged views with representatives of the Underbone Fury Riders Club from Malabon, Bright Lights Club of Valenzuela, as well as BayTor Riders, Manressa Riders Club, RJ Riders and Interstate Riders Club from Quezon City.  Discussions focused on issues and matters affecting the bike riders in their daily commute.

A Safe-T-Ryders instructor conducted a demonstration using the much talked-about “Fatal Vision” goggles to emphasize the very damaging effects of riding under the influence of alcohol, and its severe consequences resulting in serious injuries and even death.  With the growing number of road crashes resulting from riding under the influence of alcohol, Safe-T-Ryders is mounting a campaign against riding motorbikes after taking alcohol.

According to founder Arnel Doria, "The Club Meet-Up program is part of our advocacy to engage bikers club members in the active campaign to multiply the number of responsible and disciplined bikers.  This will be a continuing program for Safe-T-Ryders Training Center and we invite corporate partners to join us in this road safety advocacy."

Club Meet Up is regularly supported by Gadgets Magazine and Blaze motorcycles.  Past events sponsors were Petron, McDonald’s and AVT Navigator.

“As part of the community and the everyday lives of Filipinos, McDonald's is happy to support initiatives that champion their safety and well-being,” says Margot B. Torres, VP Marketing of McDonald’s Philippines.

Safe-T-Ryders Training Center believes that a sound knowledge base as well as strong riding skills result in safer road users and enhance the enjoyment of motorcycle riders. It was established by Arnel Doria, who was the head of marketing for a leading car brand and was also instrumental in setting up the country's first integrated vehicle training center. The training center is manned by Julius Ballesteros, a TESDA-certified instructor who has just completed a two-year stint as a safety driving instructor of a large Saudi Arabian company, and Sulfikar Guiabel, an experienced LTO-accredited riding/driving instructor.

The Biker Meet-Up is open to bike club members as well as individual riders.  Interested participants are requested to pre-register and reserve a slot. Attendance is free of charge to qualified participants. For more information, please contact Safe T Ryders (Tel No. 208-8035 / Mobile: 0932-872-3389).  Check for updates on Facebook (www.facebook.com/safetryders).

Petron expands Lakbay Alalay into year-round program

Tuesday, April 3, 2012 11:49 AM ADBM Resources
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In line with Petron Corporation's mission to be the leading provider of total customer solutions in the energy sector, the company is expanding its trademark Lakbay Alalay program into a full-blown, year-round campaign.

Now billed as Lakbay Alalay, Kasama Mo Sa Biyahe, the expanded program includes a slate of activities reaching far beyond the traditional motorist assistance services for Holy Week. Through this program, Petron hopes to strengthen the bond of companionship and unity with Filipinos everywhere, not just during the Holy Week but in all aspects of their daily lives.

For 2012, the following campaigns have been lined up by Petron:

Lakbay Alalay Biyahe Para Sa Kaligtasan. Petron volunteers will be offering emergency assistance during Holy Week (April 5-9) at the North Luzon Expressway (NLEX) and South Luzon Expressway (SLEX). Services will include free roadside assistance and  free towing services. Participating Petron service stations nationwide offer free vehicle safety checks year-round to help motorists ensure that their vehicles are roadworthy and safe for travel. And, in the event that you encounter difficulties on the road, Petron will be there to extend a helping hand. Given that summer is now starting to be rainy, Petron Lakbay Alalay will be there to remind holiday drivers: "Rain or  Shine—Drive Safely!"

Lakbay Alalay Biyahe Para Sa Kalusugan. In partnership with the Red Cross, Petron will also be providing medical booths at Petron service stations located with the NLEX, SLEX and Star Tollway during the Holy Week (April 5-9).

Lakbay Alalay Biyahe Para Sa Turismo. Petron is fully-supporting the Department of Tourism's efforts to promote the provinces in the country as fun tourist destinations. Star Toll cards have been designed to promote key destinations in the Philippines, while welcome streamers and banners will be greeting visitors to Bulacan, Pampanga, La Union, Pangasinan, Baguio City, Laguna, Batangas, Naga City,  Palawan, Cebu and Davao.

Lakbay Alalay Biyahe Para Sa Masayang Pagdiriwang. Petron will also be showcasing the calendar of fiestas in the Philippines, in further support of the government's tourism promotion efforts.

Lakbay Alalay Biyahe Para Sa Tahanan. Petron is reaching out to local communities through outreach programs at selected barangays within Metro Manila. During the Community Awareness Symposium, Petron representatives will discuss safety measures for LPGs and lubricants. The Bureau of Fire Protection will also present useful information for avoiding household fires. After the symposium, Petron will conduct LPG leak checks and free change oil for automobiles. Petron Blaze Boosters team members will be on hand for a meet-and-greet. The schedule for the community visits are: March 30-Bgy. Hagonoy, Taguig City; March 30-Bgy. Manggahan, Pasig City; March 31-Bgy. UP Campus, Quezon City; March 31-Bgy. 598, Sta. Mesa, Manila; and April 1-Bgy. Greater Lagro, Quezon City.

Lakbay Alalay Biyahe Para Sa Kalikasan. This component will include barangay clean up drives in selected communities in Metro Manila. In partnership with the Department of Environment and Natural Resources (DENR), gassing up in Petron will entitle the customer to a free Lakbay Alalay sticker and a seedling to be named after him. Volunteers from Petron and other groups will join together for a tree-planting activity in Cebu (May 25), Davao (May 26) and Tanay, Rizal (May 27). A Lakbay Alalay fun run will also be held on June 17, 2012 to boost awareness of clean air.

Lakbay Alalay Biyahe Para Sa Kaalaman. Petron's back-to-school program will provide professional drivers an opportunity to redeem useful items for their kids. Targetted at professional drivers of commercial vehicles (jeep, van, FX, multicab, tricycle, solo rider, etc.), a P250-single receipt purchase of fuel entitles the qualified customer to a Super Tsuper Card. At subsequent visits, the customer can earn stamps which can be exchanged for rewards from April 1 to June 30, 2012.  One Super stamp may be earned via (a) a minimum single purchase of 25-liters of fuel, or (b) a single purchase of 4-liters gasoline/engine oil or 1-liter motorcycle oil. The rewards offered are: 4 stamps = Magnolia Water; 8 stamps = hand towel; 16 stamps = raincoat; and 20 stamps = notebook / pencil case / school bag. Rewards may be claimed only at the station where the Super Tsuper Card was issued.

Lakbay Alalay Biyahe Para Sa Kabuhayan. To generate the perfect bond between Petron and the youth, Petron will host a job fair for interested participants sometime in August-September 2012.

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