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Suzuki Philippines Inc. (SPH), the country’s only integrated motoring company has launched the latest-generation scooter, the Suzuki Skydrive 125 which, with its futuristic design and advanced technologies, promises to bring fresh excitement to the local motorcycle community.

Development Concept

During its conceptualization, the Skydrive development team focused on designing a scooter that would implement the most advanced technology features. The result was a concept bike that was aerodynamic, very agile, and comfortable with adjustable honeycomb-style seats. First exhibited at the 2008 Bangkok International Auto Show, the two SD concept models created a buzz with their revolutionary design. Public perception judged the SD prototypes as the first-ever Japanese scooters that managed to dethrone the Italian style.

Suzuki Way of Life

Team Suzuki ends 2009 season on high note

Suzuki Philippines has emerged as one of the top racing marquees in the local motorsports scene as Team Suzuki ended the 2009 season with national championships in the 115 Open Class and 115 Sports Production categories, and first runner-up overall standings in the 150 Open and 180 Automatic Open categories.

In the season-ender held last October 18 at Clark International Speedway, Team Suzuki clinched championship points with 1-2 finishes by Johnlery Enriquez and Paul Mark Doblada, both riding the Suzuki Smash Revolution in the 115 Open Class and 115 Sports Production categories.

In the highly competive 150 Open Class, Johnlery Enriquez, riding a Suzuki Raider R150, emerged as overall 1st runner-up. Similarly, Ivan Santiago posted overall 1st runner-up points in the 180 Automatic Open Class on a Suzuki Step 125.

According to Suzuki racing team manager Lito Alontaga, “Racing has always been part of the Suzuki heritage, and Suzuki motorcycles have a well-deserved reputation as powerful, high-performance machines. In the Philippines, the Suzuki Team has been rejuvenated with stronger management initiatives, as well as our partnership with Yoshimura Japan to develop performance kits for our bikes. We are very pleased with what we have achieved this year and look forward to an even more competitive season next year.”

The Suzuki Smash Revolution, which dominated the 115cc competitions, is a revolutionary motorcycle that combines power and fuel efficiency for everyday use. This race-proven powerhorse has a high-revving, strong-pulling 110cc engine that is also extremely economical. This is thanks to Suzuki’s patented Pulsed Secondary Air Injection (PAIR) system that maximizes engine efficiency by igniting unburned gases inside the exhaust port. In addition, improved bodyworks and trendy decals give the Suzuki Smash Revolution its distinctively sporty look and fashionable style.

The Suzuki Raider R150 is a trailblazing sporty underbone with a powerful twin-cam 150cc engine that delivers a class-topping maximum power of 16-horsepower. Its lightweight frame, combined with telescopic front and rear mono-shock swing-arm suspensions, makes the Suzuki Raider R150 one of the best road-handling bikes as well. Suzuki has partnered with Yoshimura Japan to develop a performance kit consisting of exhaust pipe and intake camshaft. These enhancements are expected to provide a performance boost by maintaining maximum power at higher rpm.

Not to be outdone, the Suzuki Step 125 also turned in excellent race results in the 180 Open Automatic category. Its high-power, high-torque 125cc engine, combined with a continuously variable transmission system lives up to its billing as a power-fully automatic machine that takes comfort and excitement to a new level. Outside of the race track, the Suzuki Step 125 is packed with high-end features such as a terminal power source for mobile charging, a large underseat compartment with multi-purpose pouch, and anti-theft magnetic key ignition shutter lock.

Official Team Suzuki riders consist of Johnlery Enriquez, Paul Mark Doblada, and Ivan Santiago. They are ably supported by Lito Alontaga, team manager; Mel Aquino, team captain; Noel Villapando, team assistant ; Jeric Guevarra, chief mechanic; Robert Ulang, assistant team mechanic ; Ricardo Ortiz, team parts control coordinator; Malvin De La Cruz, Glen Lastra and Armstrong Herber, pit crew.

Profitable Operations

Despite the current global financial crisis, Suzuki Motor Corporation has maintained a solid reputation due to its strong position in the mini-vehicle market, thus bolstering its operational performance.

In June this year, Suzuki’s worldwide vehicle sales topped the 40-million mark, with 19.67-million units sold in Japan, and 20.33-million in overseas markets. In March 2009, it reported 30-billion yen in net earnings from worldwide operations, the largest such earning among automotive companies, and one of only two companies which registered a profit for fiscal year 2008. Suzuki has an unbroken track record of consistently profitable operations for the past 30 years, an achievement of particular significance as it celebrates its centenary in October 2009.

Winning Legacy

Suzuki motorcycles have always been a strong presence in the global racing scene, capturing trophies and championships in Grand Prix and other international races. This winning track record has given Suzuki products a well-deserved reputation for power, consistency, and durability.

In 1970, Suzuki became the first Japanese manufacturer to win a motocross world championship when Joel Robert won the 250cc title. In succeeding years, Suzuki established itself in the motorcycle racing world with world championships in the premier 500cc category of road racing and motocross.

Suzuki’s winning legacy has resulted in a Guinness record for the Suzuki Hayabusa, recognized as the “world’s fastest production bike,” capable of achieving a top speed of 317kph.

In its own understated way, Suzuki automobiles also have a solid following, particularly in the mini-vehicle and off-road 4x4 categories. Relying on performance, quality, value and high-technology, Suzuki is one of the world’s largest car manufacturers, outselling Mazda, Subaru and Porsche combined.
The Suzuki Alto and Suzuki Swift are leading models in the mini-vehicle category, while the Suzuki Grand Vitara, Suzuki Fronte, and Suzuki Jimny are well-loved among off-road enthusiasts.

The Suzuki Swift debuted in the JWRC (Junior World Rally Championship) in 2005, and has since enjoyed several winning moments. In 2006, the Swift won five out nine events, and was rated as the best in the Super 1600 category. In 2007, P-G Andersson won the championship on the Suzuki Swift.

Strong Global Presence

From industrial looms in 1909, Suzuki now produces a full range of automobiles, including light trucks, off-road sport-utility vehicles, mini-cars, as well as racing bikes, scooters, all-terrain vehicles, and marine outboard motors.
The Suzuki brand has a strong market base in Europe, particularly in Italy, Germany, the Netherlands, and England. The Suzuki Alto is the best-selling car in India, averaging 20,000 units sales monthly.

Globally, Suzuki employs over 45,000 people, has 35 main production facilities in 23 countries, and distributors in 196 countries. Its manufacturing philosophy is grounded on providing value-packed, high-quality products offering both reliability and originality. Suzuki R&D efforts are devoted to creating products that will meet the challenges of the next generation.

Suzuki Philippines recently announced a special service assistance to Ondoy victims by offering 25% discount on flood-damaged parts and 20% discount on labor for repair of flood-damaged vehicles.

According to Suzuki President Satoshi Uchida, “Our company philosophy has always been to offer our customers value-packed, high-quality products that enhance their quality of life. By offering this service assistance to Suzuki vehicle-owners, we hope to help ease their recovery so that they can continue to enjoy the Suzuki way of life.”

The special service assistance is available for current Suzuki vehicles like the APV, Grand Vitara, Swift, SX4, Celerio, Alto and Jimny models. To facilitate servicing, only units sold by authorized Suzuki dealers are eligible for the special discounts. Similarly, only customers with Ondoy/flood-affected Suzuki vehicles are qualified for the service assistance.

The Suzuki flood assistance discount is available at the following Metro Manila and Luzon dealers: Alabang (02 6592954 –55 –57 & 58), Commonwealth (02 9512201 to 09), E. Rodriguez Sr. Ave. (02 7263747, 02 7262709, 02 7260569), Kalookan (02 3649093 & 02 3666547), Makati (02 8933820 & 02 8140803), Manila Bay (02 5561579, 02 5561485), Pasig (02 5716870 & 78), Shaw (02 7181834 & 02 724 8901), Cabanatuan (044 4635248 & 02 463 0089), Dagupan (075 5171717 & 075 5178888), Laguna (02 5206725 & 049 4111060), Naga (02 6642173 & 054 4723577), Pampanga (045 9613573 & 045 8605971).

The Suzuki APV Type II SGX , a 7-seater family van, was recently chosen as the “2009 Van of the Year” by local automotive publication, C! Magazine. The Suzuki Alto, meanwhile, has recorded worldwide sales of 10-million units, and is the best-selling car in India with an average of 20,000 units sold monthly.

In the Philippines, Suzuki is the only integrated automotive brand selling both automobiles and motorcycles through a nationwide dealer network.

First introduced in 1979, the Suzuki Alto has established a solid heritage in many international markets through its proven fuel economy.  In the Philippines, the Suzuki Alto topped the Department of Energy’s 2008 fuel economy run by delivering 34-Km/L in a controlled environment.  Its rated fuel consumption is 17-Km/L on combined city and highway driving. With the ever-increasing fuel prices, the Suzuki Alto is a smart choice for practical motorists who wish to have a reliable ride that is also easy on the pocket. 

One of the most popular compact cars worldwide, the Suzuki Alto is recognized for its fuel efficiency, stability and affordability.  It is powered by a sophisticated 796cc, 32-bit computer-controlled three-cylinder, 12-valve engine that delivers maximum output of 47hp @ 6,200rpm and maximum torque of 62Nm @ 3,000rpm, making it the perfect city car for zipping around crowded metro streets.

Its compact dimensions (L=3495mm, W=1495mm, H=1455mm) make the Suzuki Alto an extremely nimble and agile vehicle, with its small 4.6m turning radius giving it a definite advantage in tight parking spaces.

Comfortably seating four adults, the Suzuki Alto can be handily converted to carry small cargo through its 50-50 fold-down rear seats.  Safety features are not compromised, with 3-point ELR seatbelts, third brake light, side impact beams and childproof rear door locks.

Available in two variants, the Suzuki Alto Deluxe and Suzuki Alto Standard sport a 5-speed manual transmission, rack-and-pinion steering, McPherson strut with anti-roll bar on the front suspension and 3-link rigid suspension with coil spring on the rear, as well as front ventilated disc brakes and leading/trailing drum rear brakes.  Designed for durability, these features allow the Suzuki Alto to deliver solid and reliable driving performance on Philippine road conditions.

Thoughtful amenities include an in-dash CD audio system, powerful airconditioning, a headlamp leveling device, front cupholders, and a cargo cover.  Exterior features include multi-reflector halogen headlamps, multi-reflector taillights, and rear wiper-washer. The Suzuki Alto Deluxe variant also has electronic power steering, front power windows, power door locks, and color-keyed bumpers.

Possibly the most affordable Japanese sub-compact in the Philippine car market, the Suzuki Alto Standard, priced at P369,000.00, comes in Superior White, Virgin Blue Metallic, and Silky Silver Metallic.  The Suzuki Alto Deluxe is priced at P408,000.00 and comes in an additional color, Bright Red.

According to Mr. Hisashi Sunaga, Suzuki Philippines general manager for automobile sales and marketing, “Suzuki has long specialized in compact vehicles with excellent fuel efficiency.  With the current economic conditions and the increasing fuel prices, the Alto is a smart choice for the urban motorist, as proven by its strong sales performance in Europe and other global markets.” 

In its 30-year history, the Suzuki Alto has sold over 10-million units worldwide — testament to its solid performance and universal appeal.  It has a strong following in Europe, particularly in Italy, Germany, the Netherlands and England, and is currently the best-selling car in India, with sales averaging 20,000 units monthly. 

Suzuki’s worldwide vehicle sales topped 40-million units in June 2009.  It is one of only two automotive companies which registered a profit in 2008, posting 30-billion yen in net earnings from its worldwide operations, the largest such earning among automotive companies.  It also takes pride in its unbroken track record of consistently profitable operations for the past 30 years, never registering a loss in its annual financial reports.

Globally, Suzuki employs over 45,000 people, has 35 main production facilities in 23 countries, and distributors in 192 countries.  Its manufacturing philosophy is grounded on providing value-packed, high-quality products offering both reliability and originality.  Suzuki R&D efforts are devoted to creating products that will meet the challenges of the next generation.

The new look of the Suzuki Raider R150 has revolutionized how motorcycles should be created and takes the rider one step closer to riding a true racing bike, the Suzuki GSX-R. Inheriting the looks of its more powerful big brother, this trailblazing sport underbone bike has been radically redesigned for a more edgy, race-track feel, in keeping with its GSX-R lineage.

The Suzuki Raider R150’s powerful twin-cam, 4-valve, 6-speed, 150cc engine delivers a class-topping maximum power of 16hp @ 9500rpm with maximum torque of 12.76Nm @ 8500rpm. Its lightweight frame (105kg), combined with telescopic front and rear mono-shock swing-arm suspensions, makes the Suzuki R150 one of the best road-handling bikes as well.

Suzuki reaches out to tricycle operators

Suzuki Mola Bira, Bida Ang Toda includes a service campaign offering free service check-ups for Suzuki motorcycles/tricycles. Participants get free engine oil plus snacks and give-aways.

Suzuki, one of the country’s leading motorcycle brands, is reaching out to tricycle drivers and operators with its Suzuki Mola Bira, Bida ang Toda provincial roadshow. During the three-day campaign, tricycle drivers and operators are treated to a fiesta-like celebration which includes a stunt show, fun games, trike-khana challenge, a talent contest dubbed as Talentadong TODA, as well as a safety riding and preventive maintenance seminar.

Suzuki owners get free engine oil plus snacks and give-aways when they avail of the service campaign which includes free oil change and service check-up. Several test units of the Suzuki Mola 150 and Suzuki Mola 125 are also available for test rides.

According to Suzuki president Satoshi Uchida, “Because tricycles are the most common means of public transportation, especially in the provincial areas, we would like to reach out to tricyle drivers and operators through the Suzuki Mola Bira, Bida Ang Toda program. As transport operators, we want to help enhance their safety and preventive maintenance awareness through our seminars. At the same time, we want to show our appreciation by entertaining them with our games and contests.”

The Suzuki Mola models are four-stroke motorcycles designed specially for the heavy-duty requirements of tricycle operators and delivery services. These livelihood models have been upgraded to make them more powerful and more durable.
Stylish decals and sporty mufflers give the Mola its distinctive look, and muffler guards thoughtfully protect passengers from accidental burns. The front and rear fenders are painted for improved rust resistance, giving long-term value to the Mola.

The Suzuki Mola 150 is powered by a fuel-efficient 145cc four-stroke air-cooled engine that delivers up to 67km/li, making it one of the most economical motorcycles for business use. The Suzuki Mola 125, meanwhile, features a 124.5cc four-stroke engine compliant with Euro 1 emission standards.

The first leg of the Suzuki Mola Bira, Bida ang Toda campaign, kicked off in Cabanatuan City last August 5 to 8, 2009 in partnership with Royce Motorcycle Trade Corporation. Other legs are scheduled for Tuguegarao, Bulacan, Zambales, Balayan, Lipa City, Roxas City, and Nasugbu. Interested tricycle drivers and operators may see posters and print ads for details.

Suzuki celebrates 100 years of innovation



Suzuki, a global automotive company that continues to grow in reputation, popularity and success celebrates its centenary this October. Through its 100-year history, Suzuki has earned the distinction of manufacting automobile and motorcycle products that offer excellent value for money as well as exceptional reliability. Beginning as a producer of weaving looms, Suzuki has evolved into one of the top 10 automotive manufacturers worldwide.

Humble Beginnings

Michio Suzuki founded the Suzuki Loom Company in Hamamatsu, Southern Japan in 1909. While manufacturing looms for production of plain white fabric, he learned that weavers wanted looms that could produce cloth with vertical and horizontal stripes, so he developed a unique loom capable of weaving patterned cloth from dyed yarn. Suzuki’s new innovation represented the start of an uncompromising focus on creating products that meet people’s needs and realise new lifestyle possibilities.

Suzuki expanded into production of motorcycles in 1952 with the ‘Power Free’ using a 36cc two stroke engine. The Power Free was simple in design, offered very easy maintenance and was unique at that time as it could be ridden fully motorized, partially motorized or by using the pedals without any engine assistance. Just a year later, Suzuki was building 6,000 motorcycles per month.

Suzuki car production began in 1955 with the Suzulight, a compact car with a 360cc two-stroke engine. The Suzulight was one of the first cars to feature front-wheel drive, four-wheel independent suspension and rack and pinion steering. Suzuki’s off-road vehicle heritage began in 1970 with the launch of the LJ series lightweight 4×4. The first marine outboard motor was introduced in 1965, then pre-fabricated houses in 1974, general-purpose engines in 1980 and its first All Terrain Vehicle (ATV) in 1982.

Global Presence

In 2008, Suzuki sold 2.3 million cars globally — strong results for the brand despite the very difficult current trading conditions. Sales of motorcycles are also strong with global figures of 3.4 million last year. In the UK, Suzuki has led the market for the last six years in the above 126cc category.

The same creativity and dedication of Michio Suzuki underpin Suzuki’s development of its world strategic models. The first one in this category, the Swift, is produced in Japan, Hungary, India, China, Indonesia, Taiwan, and Malaysia. The current Swift was introduced in 2005 and last year, aggregate production of the supermini reached 1 million units.

In 2006, Suzuki created its second world strategic model, the Grand Vitara, as an evolution of the first-generation Vitara series, with which it pioneered the market for compact sport utility vehicles 21 years ago. Worldwide production of the Grand Vitara has now reached 2.6 million units.

The third model, the SX4 sport crossover, proved to have such outstanding chassis potential when launched in 2006 that Suzuki ran it in the World Rally Championship in 2007 and 2008 (45 years after Suzuki’s participation in the first Japanese Grand Prix in 1963).

In March this year the seventh generation Alto was launched; named after the car with which Suzuki has dominated the mini vehicle segment in Japan for 30 years, the Alto is the smallest of Suzuki’s world models and reflects a focus on eco-friendliness with low emissions and excellent fuel efficiency. The Alto is built in India, where Suzuki has a 50 per cent share of the passenger car market. 2009 is also an important milestone for Alto as 10 million have been sold globally since 1979.

Commitment to R&D

One of the essential elements to Suzuki’s growth has been its commitment to continuing research and technology, to meet its customers changing needs. In 2008, the Suzuki SX4-FCV fuel-cell vehicle had been certified by the Japanese government. The company has also announced plans to develop a hydrogen-powered motorcycle, the Suzuki Crosscage.

What was once a small group of dedicated engineers, designing the world’s finest weaving machinery, has today grown into a worldwide company of almost 50,000 people, who create and distribute products in more than 190 nations.

Worldwide, Suzuki sells more than 2-million vehicles annually, surpassing the sales of such renowned marques as BMW, Mercedes, and Mazda. Suzuki motorcycles are the first choice of more than 2-million riders every year.

As it enters its 100th year, Suzuki will continue its tradition of technological trailblazing and appealing to customers who demand unique design, value, reliability and superior engineering.

Timothy Motors, Inc. inaugurated its new motorcycle 3S shop in Zamboanga City last July 17, 2009, under the leadership of its general manager, Mr. Rey C. Cheong. This latest addition brings to 41 the total number of Suzuki 3S shops nationwide.

Like other Suzuki motorcycle 3S shops, Timothy Motors, Inc. is a one-stop, full-service shop that will cater to all customer requirements for motorcycle sales, spare parts and service — all in one convenient location. Timothy Motors displays a complete model line-up of Suzuki motorcycles to give customers a wide range of options to match their needs, requirements and taste. The 5-bay service shop is equipped with specialized tools and equipment, and is manned by factory-trained mechanics who have the competence to do maintenance or service repair on all models. A spare parts counter is also fully-stocked with regular maintenance/repair items.

Timothy Motors, with a floor area of 360 sqm, has been designed to meet Suzuki’s world class lay-out and design standards, so customers can shop in attractive, clean and comfortable surroundings. As part of its marketing promotions, Timothy Motors offers flexible financing schemes, making it very easy to own a Suzuki motorcycle.

According to Timothy Motors general manager Rey Cheong, “Suzuki is one of the leading motorcycle brands, offering quality products at an affordable price. We take pride in bringing a world-class showroom to Zamboanga City, and I hope motorcycle enthusiasts in this part of Mindanao will experience the Suzuki brand of customer satisfaction.”

With its commitment to bring mobility to Filipino consumers, Suzuki Philippines is the only integrated automotive company carrying both automobile and motorcycle products under one roof. It hopes to contribute to the country’s progress and industrialization by introducing more dynamic products and programs for the Filipino motoring public harnessing the power of Suzuki’s Way of Life.

Timothy Motors is located at Sampaguita Road, Guiwan Porcentro, Zamboanga City, with contact numbers (062) 9910773.