Petron initiates Tulong Kapwa for Davao flash flood victims

In response to the recent flash floods that hit Davao City and neighboring areas, Petron initiated the Tulong Kapwa campaign to provide assistance to the victims and their families. Petron and its dealers turned over last July 6, relief goods consisting of several sacks of rice and boxes of food items, as well as school supplies such as Petron notebooks and pens to address the immediate needs of the affected families.

Heavy rains last June 28 caused the Pangi River to overflow, resulting in a 10-ft. flood in five barangays in Davao City. Over 12,000 families were affected by the floods, destroying 50 homes and resulting in about 30 fatalities. Several areas were again submerged in knee-deep waters on July 3, prompting affected families to evacuate their homes.

To help victims recover from this calamity, Petron dealers and service stations in Davao have mobilized as official Tulong Kapwa centers to accept donations in cash and in kind. Those who wish to provide assistance may go to any participating Petron station displaying the Tulong Kapwa signage.

Petron, the country's leading oil company, is proud of its corporate social responsibility programs which help improve the lives of the communities it serves. These include its pioneering Petron Lakbay Alalay program, which has been expanded from a summer emergency roadside assistance project into a year-long motorist safety advocacy. Through Petron Foundation, it is also actively involved in education and coastal management.

Petron earns Tambuli, Trusted Brand awards

Petron Corporation, the undisputed oil industry leader, recently won accolades from two award-giving bodies.

ArtPetron 10 received a Bronze Tambuli Award in the Best Youth Brand category during the 2011 Tambuli Awards held last 09 June 2011. Themed Alay sa Natatanging Pamayanan, ArtPetron 10 featured Petron’s involvement in the communities and its dynamic partnerships with local folk in uplifting their quality of life. ArtPetron 10 encouraged the student artists to render creative renditions and transform its partnerships with Filipino communities into exceptional paintings and photographs.

The ArtPetron National Student Art Competition is a painting and photography contest open to all college students. It is Petron’s advocacy with the Filipino youth, and is also an expression of the oil company’s long-standing support for the preservation, appreciation and rediscovery of Philippine arts, culture, values and traditions.

The Tambuli Awards recognizes effective integrated marketing communications programs and is awarded annually by the University of Asia and the Pacific.

For the eleventh consecutive year, Petron was, again, bestowed the Gold ‘Trusted Brand’ Award in the Petrol Station category by Readers Digest in ceremonies held last 02 June 2011 at Resorts World Manila.

The award is the result of a survey where respondents vote for the brand they trust and rate them in terms of trustworthiness, credible image, quality, value, understanding of customers’ needs, and innovativeness. Thus, the Readers Digest Trusted Brand award is a representation of the brand’s perceived values and opinions based on a highly objective consumer voting process.

Petron Corporation is the largest oil refining and marketing company in the Philippines. Its oil refinery produces a full range of petroleum products to supply nearly 40% of the country’s fuel requirements. Through more than 1,500 service stations nationwide -- the largest service station network in the country -- Petron retails gasoline, diesel and kerosene to motorists.

Bronze Tambuli Award for ArtPetron 10.  Petron brand marketing manager Ramon M. Cruz (extreme left) and Petron AVP-marketing Ana M. Neri (2nd from left) received the award last 09 June 2011 at the UA&P auditorium.

Media Advisory

SME WEEK 2011 CELEBRATIONS

SME SUMMIT - Thu • 07 July 2011

FREE Entrepreneurship Training Programs 
Fri • 08 July 2011 & Sat • 09 July 2011

Philippine Trade Training Center, Roxas Boulevard, Manila


SME Summit 2011

SME Week is celebrated every second week of July to promote entrepreneurship among micro, small and medium enterprises.

For this year's celebration, there will be an SME Summit to be held on THURSDAY, 07 JULY 2011, at the Philippine Trade Training Center.

The SME Summit will be attended by entrepreneurs, national government agencies, LGUs, trade and industry associations, business development services providers, and international donor institutions, and other SME advocates.

The programme for the SME Summit is attached for your reference.

We welcome media coverage -- simply register at the Media Desk during the event.
If you would like to do a pre-event live interview about SME Week and the SME Development Plan, you may contact:


Director Rhodora (Doddit) LeaƱo
Bureau of Micro, Small & Medium Enterprise Development (BMSMED)
Department of Trade & Industry
Contact Number : 897 1693 or 741 5076



Free Entrepreneurship Training Programs

To encourage more Filipinos to participate in the SME sector, DTI will offer Free Entrepreneurship Training Programs on Friday, 08 July 2011 and Saturday, 09 July 2011, at the Philippine Trade Training Center.

Participants will be accepted on a first come, first served basis, with registrations starting at 7:30AM. For more information, please call DTI-BMSMED at telephone numbers 897 1693 or 751 5076.

The free training programs will consist of Business Development Briefing Sessions and also Business Management and Demo Skills Training. The scheduled training programs are as follows:

FRI • 08 JULY 2011
How to be an entrepreneur
Awareness on Product Standards Law 
How to acquire a BFAD certificate 
Orientation on HALAL certification 
Packaging design and labeling 
Registering for patents, trademarks & trade names 
E-marketing – setting up a webstore 
Perfume and cologne making 
Meat processing 1 & 2 
Laundry and cleaning aids 
Barangay Micro Business Enterprise (BMBE) Law
Consumer rights and protection
Integrated business licensing
Cleaner production for small business
Product design awareness
Basic hilot
How to set up a laundry business
Herbal soap making
Basic beadworks
Gift-wrapping

SAT • 9 JULY 2011
Basic photography 
Managing a money changer shop 
How to start a business 
Siopao and dimsummaking 
Polvoron and pastillas making 
Apartment/commercial stall rental business 
Advanced beadworks 
Flowers and balloon arrangement 
Flip-flops making
Financing and lending programs
Food safety
No-bake cakes
Buying a franchise
Perfume and cologne making
Cleaning aids 2
Empanada, pizza rolls

Early morning TV shows might want to send a crew to cover the start of registrations on Friday, 08 July 2011. There is usually a long line of those who are interested in starting their own business, so this is a rich source of human interest stories.

Pinoy entrepreneurs invited to watch SME Summit online

Globe Business is official communication provider

In celebration of SME Week, an SME Summit will be held on Thursday, 07 July 2011, at the Philippine Trade Training Center in Manila. The summit—themed Pinoy SME: Business Tayo! —will be accessible to all interested entrepreneurs and other SME stakeholders through live video streaming.

With Globe Business as the official communication provider for the event, the entire day's proceedings will be broadcast live on http://justin.tv/smesummit.

The morning session opens with an overview on the importance of SME Development by DTI Secretary Gregory Domingo, who is also chairman of the MSMED Council. This is followed by a more detailed presentation on the SME Development Plan for 2011-2016 by Usec. Merly Cruz of the Regional Operations Group.
To discuss the Four Outcome Areas of SME Development, the organizers invited resource persons consisting of a successful entrepreneur, a government agency representative, and a private sector enabler to share their success stories and experiences in the areas of business environment, access to finance, access to markets, and productivity and efficiency. The presentations are expected to highlight the commitments made with regard to specific programs and policies, while demonstrating how public-private partnerships can strengthen the SME development agenda.

The post-luncheon panel discussion hosted by the Philippine Center for Entrepreneurship brings together a powerhouse cast of SME advocates to serve as role models for Pinoy SMEs. With ABS-CBN's Karen Davila serving as moderator, the panelists include Jose Ma. Concepcion III, chairman & CEO of RFM Corporation and MSMED Council vice-chairman; Gov. Luis Raymond Villafuerte of Camarines Sur; Dr. Victoria Belo of the Belo Medical Group; Prudencio Garcia of Mekeni Foods; and Manny Aligada of Globe Business.

For the culmination of the Summit, the keynote speech is expected to outline the critical role of SMEs in the Philippine Development Plan, particularly in the area of employment generation and poverty alleviation.

Various institutions will present an SME Pledge Book containing the specific programs and action plans that they commit to implement to propel the SME development agenda. There will also be a symbolic turnover of production equipment to deserving SME beneficiaries, as well as the launching of the SME Star Presidential Award and the Tindahang Pinoy brand.

All Pinoy SMEs interested in growing their businesses to be globally competitive will surely find the program interesting and are welcome to view the live feed on http://justin.tv/smesummit. The SME Summit is scheduled to start at 9:00 am and will end at around 4:30 pm on 07 July 2011.

Live hookup from Globe Negostar in Isabela

To highlight the value of public-private partnership in SME promotion, Globe Negostar will hook up live to the SME Summit, with a two-way video chat from an ongoing Globe Negostar event in Cauayan, Isabela.

Through a Globe mobile broadband connection, the SMEs in Cauayan, Isabela, are expected to send in their greetings and participate in the main programme being held in Metro Manila.

Globe Negostar is an SME outreach campaign of Globe Business. It focuses on the specific business requirements that can be addressed through superior yet affordable communications solutions designed specially for small and medium enterprises.

Some of the Globe Negostar business innovations that can help improve productivity and efficiency of SME operations are Tracker GPS, WebEye, Inventory Ordering System, and TxtConnect.

SME Summit Live Streaming



Streaming is now off-line. You may find the video here.

Petron supports CFC Pearl Anniversary

Couples for Christ (CFC), a faith-based organization for married couples, celebrated its 30th Anniversary last 26 June 2011 with a grand celebration at the Rizal Park in Manila. An estimated crowd of 80,000 to 100,000 participants joined the whole-day program, marking the culmination of CFC’s week-long celebration.

A CFC golf tournament at the Villamor Airbase Greens kicked off the activities last 21 June 2011. This was followed by a CFC International Mission core gathering at the Christ the King Parish Church in GreenMeadows, Quezon City, in the evening of the same day.

On Wednesday, 22 June, the group held the CFC Global Leaders Summit, the CFC ANCOP Congress, and the ANCOP Song Writing Festival at the AFP Theater. Thurday, 23 June marked the elections of the CFC international council and board of elders.

The program on Friday, 24 June, consisted of the CFC Church Integration Contest and the CFC Cultural Night at the PICC Forum Tent, while the whole day of Saturday, 25 June, was devoted to the Freedom to Love Conference at the ULTRA.

The CFC membership numbers more than half a million couples in 79 provinces nationwide and in 127 countries all over the world. The organization cuts across all social and racial barriers as it caters to all kinds of people with special programs that address both spiritual and secular concerns. CFC has also earned a well-deserved reputation as having a heart for the poor.

Petron, the country’s largest oil company, has expressed support for CFC’s anniversary celebrations by providing Petron eFuel cards. The Petron eFuel Card is a stored value or prepaid card that may be used to purchase merchandise or services from over 600 participating Petron establishments nationwide. Purchases through the card are accepted at Petron service stations, Petron Treats convenience stores, and Petron car care centers equipped with BPI point of sale terminals. The Petron eFuel Card is valid for five years from date of issue, and may be reloaded electronically. It is also fully transferable, but the value loaded cannot be converted to cash.

By partnering with the Couples for Christ, Petron is reaching out to the family-oriented market segment, and providing added convenience to their customers through worry-free, cashless transactions. The pre-loaded Petron eFuel Card also allows families to set a definite budget for their gasoline and other car maintenance expenses.

In celebration of SME Week

Free entrepreneurship training programs offered
As part of the celebrations of SME Development Week, DTI Secretary Gregory L. Domingo recently announced that budding entrepreneurs can avail of free entrepreneurship training programs to be offered on 8-9 July 2011, at the Philippine Trade Training Center. This is in keeping with the drive to encourage more Filipinos to participate in the SME sector, with the call to action “Pinoy SME: Business Tayo!”

The free entrepreneurship programs will consist of Business Development Briefing Sessions offered by DTI-Bureau of Micro, Small and Medium Enterprise Development (BMSMED) as part of its mandate to provide start-up enterprises with a knowledge base on a wide range of topics relevant to SME development.

Scheduled in the morning of Friday, 8 July 2011 are the following briefings: How to be an Entrepreneur; Barangay Micro Business Enterprise (BMBE) Law; Awareness on Product Standards Law; Consumer Rights and Protection; How to Acquire a BFAD Certificate.

The afternoon session for Friday, 8 July 2011 will offer: Integrated Business Licensing; Orientation on HALAL Certification; Orientation on the Cleaner Production for Small Business; Packaging Design and Labeling; Product Design Awareness; Orientation on Registering for Patents, Trademarks and Trade Names.

Meanwhile, the Philippine Trade Training Center (PTTC), which specializes in training programs intended to strengthen the Filipino export sector’s competitive advantage in the world market will also be offering free business management and demo skills sessions.

The course offerings on Friday, 8 July 2011 consist of: Basic Hilot; E-marketing – Setting up a Webstore; How to Set up a Laundry Business; Perfume and Cologne Making; Exploring Business Opportunities in Kosher Markets; Herbal Soap Making; Meat Processing 1 & 2; Basic Beadworks; Laundry and Cleaning Aids; and Gift-wrapping.

On Saturday, 9 July 2011, the free training will cover: Basic photography; Flip-flops Making; Managing a Money Changer Shop; Financing and Lending Programs; How to Start a Business; Food Safety; Siopao and Dimsum Making; No-bake Cakes; Polvoron and Pastillas Making; Buying a Franchise; Apartment/Commercial Stall Rental Business; Perfume and Cologne Making; Advanced Beadworks; Cleaning Aids 2; Flowers and Balloon Arrangement; and Empanada, Pizza Rolls.

Participants to the free entrepreneurship training programs will be accepted on a first come, first served basis, with registrations starting at 7:30AM. For more information, please call DTI-BMSMED at telephone numbers 897 1693 or 751 5076, and PTTC at telephone numbers 468 8962 to 70 or visit http://www.dti.gov.ph/uploads/DownloadableForms/SME_Bulletin_Final.pdf.

Petron rolls out mid-year sales promos

Leading oil company Petron Corporation recently announced its mid-year sales promos for various product lines, to give consumers more values for their patronage.

Instant Win Promo (school supplies). In time for school opening, every P1,000 single or accumulated purchase of Petron Diesel Max or Petron Xtra Unleaded entitles the customer to pick a prize. At stake are ballpens, pencils, key chains, notebooks, and ID laces. This promo is offered at participating stations in the Bicol region as well as in VisMin, from June 20 to July 20, 2011.

Free SanMig Coffee Promo. From 6-9 am, Petron helps keep jeepney drivers awake with free SanMig coffee for every P150 purchase of Petron DieselMax. Offered at participating Petron stations in Northern Luzon and Southern Luzon, this free coffee offer runs from June 20 to July 20, 2011.

Bo’s Coffee Promo. Coffee lovers will surely appreciate the P100 gift certificate from Bo’s Coffee that they get with every Petron Change Oil package from June 01 to July 15, 2011. The promo is available at Petron stations in Metro Manila as well as in Visayas and Mindanao.

Instant Trapal and Tire Cover Promo. Targeted at tricycles and public utility vehicles, this promo offers a free trapal or free tire cover. A purchase of 1-liter of Petron Sprint 4T or Petron Sprint 2T plus P200-worth of Petron XCS instantly entitles the buyer to a free trapal. A purchase of 6-liters of Petron Rev-X plus P500-worth of Petron Diesel Max gives the customer a free tire cover. Promo runs from June 01 to July 30 in Metro Manila and from June 15 to July 15 in the rest of Luzon.

SM Advantage Card-Petron Gasul Promo. Running from June 01 to August 31, 2011, all SM Advantage Card holders who buy an 11-kg Petron Gasul will earn 5 bonus points on their card. This promo is offered at select Gasul outlets in Metro Manila.

Petron Lakbay Alalay Free Safety Check-Up. In support of the recently-launched global initiative of the United Nations Decade of Action for Road Safety, Petron has also expanded its Petron Lakbay Alalay free safety check-ups into a year-round program at participating Petron stations nationwide. The free safety checks help ensure that vehicles are well-maintained and roadworthy for safe, accident-free travel.

To take advantage of all these value-added offers from Petron, simply visit the participating dealers that are easily-identified through the promo banners and streamers prominently displayed on-site.

2011 SME STAR PROGRAM

Provincial MSMED Councils honor SME Rising Stars

In the run-up to SME Week, which will be celebrated on the second week of July this year, the provincial MSMED Councils have started announcing the winners of the SME Rising Star Award in their respective provinces.

With government statistics indicating that 99.6% of registered businesses belong to the micro, small and medium enterprise segments, the government’s SME Star Program was formulated as an important framework for SME development and promotion.

According to DTI Secretary Gregory L. Domingo, “The SME Star Program is a competency program that supports the growth and sustainability of SMEs through the business development stages. In cooperation with other SME stakeholders, we offer a package of services and interventions in such key areas as marketing, production, financial management, and management and technical skills development, in order to nurture the enterprise’s growth to the next stage.”

The SME Star Program identifies three stages of business development, with a corresponding recognition or award for each level. Stage 1 is the start-up or capability-building phase, and is recognized through the SME Rising Star Award given at the provincial level. Each province awards three SME Rising Stars — one winner each for the micro, small, and medium enterprise categories. A total of 249 start-up businesses are recognized as SME Rising Stars annually. Stage 2, identified as the market penetration or export awareness stage, is the next step in successful enterprise development. At this stage, outstanding businesses are recognized at the regional level with the SME Star Elite Award. Per region, one micro, one small and one medium enterprise is conferred the SME Star Elite Award; a total of 48 deserving SMEs will receive the recognition annually.

Nueva Ecija recently announced the province’s first-ever nominees to the SME Star Elite Awards, as follows: Kababaihang Masigla ng Nueva Ecija, Nueva Cabanatuan Meat Products, and Philnor Aqua, Inc. for the micro, small and medium enterprise categories, respectively. At the awarding ceremonies, Dr. Reynato C. Arimbuyutan, president of the Philippine Chamber of Commerce and Industry-Nueva Ecija chapter noted that, “The awards might be the key needed to open the interest of businessmen to improve the competitiveness of the province.”

The SME Star Program is seen as an important component in MSME development and promotion, as it recognizes outstanding entrepreneurs that have shown remarkable achievements in growing their businesses to become globally competitive enterprises.

As part of the SME Week celebration in July, President Benigno Simeon C. Aquino is expected to launch the search for the national SME Star Presidential Awardees from among the top SMEs in the country, particularly those that have successfully expanded operations in the domestic market or become globally competitive. One SME Star Presidential Award winner will be announced in 2012.

Generika aircon stores ensure drug potency

Heat, humidity can reduce efficacy of medicines
Studies show that exposure to heat and humidity can affect the potency and stability of many prescription and over-the-counter medicines. In fact, although most drugs are recommended to be stored at “room temperature”, the ideal temperature range for safe drug storage is actually from 15 to 30 degrees Celsius.

The Philippines’ tropical weather is less than ideal for proper medicine storage. Especially during the hot summer months, daytime weather often reaches over 30 C. This can result in a degradation of our medications, making them less efficacious with the possibility of producing some adverse effects, without our knowing it.

Because medicines are sensitive to temperature and humidity, all Generika Drugstore outlets are air-conditioned to preserve the efficacy and potency of its products, while at the same time serving its customers in a more comfortable setting. Similarly, the Generika central warehouse and storage facility is temperature-controlled to ensure that the stocks are stored safely and effectively in accordance with required standards. According to the US Pharmacopeia (USP), controlled room temperature is defined as “a temperature maintained thermostatically that encompasses the usual and customary working environment of 20 to 25 C that allows for brief deviations between 15 to 30 C that are experienced in pharmacies, hospitals and warehouses.”

A UK study pointed out that many drugs such as cephalexin, ampicillin and erythromycin, are temperature-sensitive and have reduced efficacy when exposed to high temperatures. Even aspirin has been shown to degrade when exposed to heat.

Here are some tips to ensure your medication retains its efficacy:
• Always check storage information for your medicines. It may be wise to refrigerate certain medications.
• Avoid stocking up on large amounts of medicine. Have a small supply for emergencies and buy fresh medicines as needed.
• Never leave your medicines inside the car for long periods; do not store medicines in the trunk of your car.
• When traveling, keep your medicines in your hand-carried bag instead of checking them in with your luggage. Be sure, though, to use their original containers with pharmacy labels to avoid problems with international checkpoints.
• Do not leave the cotton plug inside the medicine bottle. Doing so can draw moisture into the container.
• Check the expiration date each time you take a drug. Throw out and replace any medications that are out of date.
• Never use medication that has changed color, consistency or odor, regardless of expiration date. Throw away capsules or tablets that stick together, are harder or softer than normal, or are cracked or chipped.
• Do not store your medicines inside the bathroom. Bathroom cabinets tend to be warm and humid, an environment that speeds up the drug breakdown process. Bathrooms are among the worst places to store medicines.

Generika Drugstore prides itself in being driven by a strong sense of social purpose. As noted by Generika president Teodoro Ferrer, “At Generika, we put the quality of the medicines we sell above all other considerations. Generic drugs should never be equated to lower quality. By providing affordable, quality medicines, we have a unique opportunity to contribute to the health of the communities we serve.”

Generika Drugstore was the national winner in the drugstore chain category of the DSAP (Drugstore Association of the Philippines) Quality Award in 2008. In 2009, the BFAD (Bureau of Food & Drugs) Quality Seal Award was granted to five Generika Drugstore branches, while the Generika-Soledad branch was named overall winner for the drugstore chain category.