Suzuki Invasion kicks off 2010 motorcycle activities

Thursday, January 14, 2010 11:22 AM ADBM Resources
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Suzuki, one of the leading Japanese motorcycle brands in the country, is set to kick off its 2010 activities with the Suzuki Invasion, a program of marketing activities which hopes to bring the brand even closer to Filipino consumers.
With the first leg scheduled for January 17-19, 2010, at Lipa City, Batangas, the Suzuki Invasion will showcase all of the brand’s solo models particularly, the new Suzuki Skydrive, the Suzuki Thunder, and the Suzuki Raider models. Also on display will be the latest line of Suzuki-branded riding gear and apparel, such as safety helmets, luggage boxes, riding jackets, riding pants, sports shirts and other items.
Racing fans will have the opportunity to take a closer look at Team Suzuki’s racing bikes, which ended the 2009 season with national championships in the 115 Open and 115 Sports Production categories, and first runner-up in the 150 Open and 180 Automatic Open categories.
The Suzuki Invasion is not just a roadshow exhibit, but will also serve as a service caravan. Ten service bays will be set up to provide free service check-ups for Suzuki motorcycle owners, who will also receive free snacks. The service area will also offer a Safety Riding Seminar.
The highlight of the Suzuki Invasion programme are the fun games and entertainment in store for the public. Suzuki will be staging a stunt show as well as live band concerts for the enjoyment of Suzuki fans. A dance competition, dubbed Show Me Da Moves, will be part of the programme.
To test the skills of Suzuki riders, fun competitions are also open to the public. These include: Powerfully Ultimatics Gymkhana, a precision riding contest; the Thunder Real Man’s Challenge, a competition to test endurance, strength and presence of mind; and the Raider Breed Wars, a drag race competition.
According to Benedict ‘Lakay’ Arreola, senior marketing manager for Suzuki motorcycles, “In the 25 years that Suzuki has been present in the Philippines, we have built a strong base of loyal Suzuki enthusiasts who appreciate the performance and reliability of Suzuki motorcycles. Through the Suzuki Invasion, we hope to build a stronger relationship with Filipino consumers and show them the Suzuki Way of Life, which is founded on the SAFE philosophy — Safe, Active, Fashionable, and Easy to Use.”
Meanwhile, for tricycle operators, Suzuki will continue its highly-successful outreach program billed “Mola Bira, Bida and Toda” campaign, with the first event scheduled for January 14-16, 2010 at Balayan, Batangas.
During the three-day campaign, tricycle drivers and operators are treated to a fiesta-like celebration which includes a stunt show, fun games, trike-khana challenge, a talent contest dubbed as Talentadong TODA, a Mutya ng TODA beauty pageant, as well as a safety riding and preventive maintenance seminar.
Suzuki owners get free engine oil plus snacks and give-aways when they avail of the service campaign which includes free oil change and service check-up. Several test units of the Suzuki Mola are also available for test rides.

Motolite at forefront of Philippine solar car project; supports SIKAT development for 2011 world challenge

Wednesday, January 13, 2010 11:33 AM ADBM Resources
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Motolite, the country’s leading automotive battery brand and a strong supporter of alternative energies, has strengthened its commitment to the Philippine solar car project with its continued support for SIKAT, the country’s second foray in the World Solar Challenge. SIKAT is currently being developed by a student team from the De La Salle University (DLSU), to compete in the 11th World Solar Challenge set for 2011 in Australia.
The World Solar Challenge is an extreme endurance race, requiring solar-powered cars to travel 3,010-kilometers across the Australian Outback from Darwin to Adelaide. First run in 1987, the race attracts teams from across the globe.
SIKAT is the successor to SINAG, the country’s first solar car, which was conceptualized and developed by DLSU engineering students, and entered as the Philippine entry in the 9th World Solar Car Competition in 2007. SINAG successfully completed the grueling cross-country route and finished 12th in a field of 41 solar cars from different countries worldwide.
According to Ramon Agustines, chairman of the Philippine Solar Car Society (PSCS) and president of Motolite, “We believe solar energy can be the fuel of choice for transportation in the future, especially in the Philippines where solar energy is so abundant. This year, we hope to build awareness of the benefits of solar technology and our country’s potential to play a leading role in this field.”
To promote increased awareness of the benefits of solar energy among Filipinos, SIKAT was publicly launched last December 16, 2009, at the SM Mall of Asia in Manila. This is the first of a series of provincial road shows that will bring SIKAT and solar energy closer to the general public.
“SIKAT will be a great source of pride for the Philippines, as it highlights our ingenuity, our will to lead, our capability for technology, and our commitment to the use of clean, renewable energy,” Agustines remarks.
The Philippine Solar Car Society is a non-stock, non-profit organization designed to promote sustainable utilization of renewable energy sources. Its board of trustees is composed of top executives from some of the country’s leading companies — Ramon Agustines, president of Oriental Motolite Marketing Corporation; Edgar Chua, chief executive officer of Pilipinas Shell; Henry Co, chairman of Ford Motor Co.; Roberto Kanapi, vice-president for communications of Pilipinas Shell; Tammy Lipana, chairman and senior partner of Price Water House Cooper; Vince Perez, former secretary of the Department of Energy; and Greg Reichow, president of Sunpower.
Motolite is the market leader in automotive batteries. It is manufactured by Philippine Batteries, Inc. (PBI), the largest manufacturer, exporter and distributor of automotive, motorcycle and industrial battery products and solutions in the Philippines. Its fully integrated facility in Sta. Maria, Bulacan, is one of the largest and most modern battery manufacturing facilities in Southeast Asia. It also has the country’s only ISO 14001-certified, environmentally-compliant recycling facility, the second biggest in Asia. Both Motolite and PBI are part of the Ramcar Group, a 100% Filipino-owned conglomerate with diverse range of business interests including battery manufacturing, lead processing, tire retreading, real estate development, and fast food operations.

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