Special Christmas offer for AVT GPS Navigator

Wednesday, December 7, 2011 2:19 PM ADBM Resources
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To feed the nomadic spirit in each one of us, there's a special Christmas offer for the AVT Navigator PN-403, featuring the most advanced GPS map for the Philippines.

A 4-inch widescreen portable navigation system, the AVT Navigator PN-403 is preloaded with an iNav Philippine map that guides you to your destination with turn-by-turn voice direction, lane junction assist, 3D junction view and 3D building landmarks.   The 3D landmark and junction view features provide better visual cues to help you immediately identify landmarks and stay in the correct lane when approaching an intersection. It even has a speed camera warning feature to alert you when you are near a speed radar or speed camera location.

Specifically made for the Philippines, the iNav map contains over 300,000 points of interest and house numbers. Its enhanced route calculation for Philippine road conditions provide accurate, optimized routes to reach your destination. Smart keyword search provides the added convenience of quickly looking up addresses and points of interest by just typing a few characters.

On the hardware side, the AVT Navigator PN-403 has a high-resolution color touch-screen. Its built-in high-sensitivity GPS receiver allows a location fix in about 2-minutes. It has an SD card slot, a high-speed USB 2.0 port for Activesync support, and is powered by a rechargeable 1000mAh lithium-ion battery.  Multi-media functionality includes a photo-viewer, an MP3-player, and a movie player. Unlimited free map updates ensure that your AVT Navigator PN-403 is never going to be outdated.  

Starting 01 December 2011 until 31 January 2012, the AVT Navigator PN-403 is available at participating automotive dealers and shops for just P 7,000.  And to ease the purchasing process, you can charge it to your credit card — BDO, BPI, HSBC, MetroBank, RCBC and Security Bank — at 0% interest for 3, 6 or 12-months installment.

AVT (which stands for Audio-Video Technology) specializes in premium audio-visual entertainment systems for mobile applications.  In addition to navigation systems, the company also markets mobile tracking devices for vehicle and personal security.  AVT offers a wide range of in-car mobile electronics, including display monitors, DVD players, digital and analog terrestrial receivers, sound processor/high-power amplifiers, specialized speakers, and AV controllers and accessories to suit all types of in-vehicle installations.  For the mobile entertainment market, it carries all-in-one LCD DVD players in various screen sizes to meet every budget and application.  Aside from consumer products which retail in car dealer accessories shops, AVT is an original equipment manufacturer (OEM) for many of the country’s leading car brands.   iNAV is a subsidiary company dedicated to providing mapping support exclusively for AVT navigation devices.  

Generika Drugstore: Most promising franchise now in expansion mode

Tuesday, November 22, 2011 8:48 AM ADBM Resources
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Generika branch opens in Punta Princesa, Cebu. (L-R): Mike Maquiran, Generika Franchising Services Corp. (GFSC) business development manager for VisMin; Ma. Lourdes Caridad Verces and Ricardo Verches, Jr., Punta Princesa branch franchisees; Hernando Streegan and Florencia Streegan, special guests.

Generika Drugstore, winner of the Most Promising Filipino Franchise Award for 2011, is strengthening its market presence with a major push for nationwide store expansion.

Founded in 2003, Generika Drugstore is a pioneer in the retail distribution of quality affordable medicines in the country, and has consistently taken the extra step to provide better quality and service.

Compared to other generics outlets, Generika Drugstore is distinguished by its air-conditioned stores that protect the therapeutic value of its medicines while ensuring customer comfort and convenience.  Store personnel are well-trained to offer patient counseling and other value-added services.

The success of Generika's business model was recognized recently when it was named the Most Promising Filipino Franchise by the Philippine Franchise Association (PFA) in partnership with the Department of Trade and Industry (DTI), the Philippine Chambers of Commerce & Industry (PCCI), and the Philippines Retailers Association (PRA).  This award was based on a set of carefully-crafted criteria, including the franchise concept, sales and marketing, franchise operating system, corporate social responsibility, ethical practices and reputation, growth and financial performance, and profitability.  

The award is the only latest recognition for Generika. In 2009, it was awarded the Best in Franchise Support and Most Promising Franchise by Entrepreneur Magazine. In 2010, its president Teodoro Ferrer became a Finalist for the Ernst & Young Entrepreneur of the Year Award administered by SGV Foundation. 

Earlier this year, Generika announced plans to expand its franchising operations nationwide, particularly to key cities in Visayas and Mindanao, as well as untapped areas of Luzon to augment its strong presence in Metro Manila and nearby provinces. 

In line with this plan of accelerating the number of new franchise stores, the company has rolled out affordable investment packages – Satellite, Drugstore Conversion and Small Town – that significantly reduce the capital requirements for opening a Generika outlet. The Satellite package is offered to Generika franchisees who would like to have one more branch near his/her main outlet.  The Drugstore Conversion package applies to existing pharmacies that wish to convert to a Generika Drugstore, while the Small Town package is recommended for Generika outlets to be located in a rural area with a population of less than 50,000.

For all the franchise packages, Generika provides marketing and operations assistance to help new stores in their promotional efforts and revenue-enhancing efforts, especially in areas where Generika is just starting to thrive. 

Starting out with a single outlet in Alabang in 2004, Generika Drugstore expanded to 16 company-owned stores in 2008. Since then, Generika opened up franchising opportunities to Filipino entrepreneurs. With 210 branches nationwide, Generika plans to add at least 180 stores annually.

Its goal is to become a nationwide chain that performs a vital service to the community by providing access to affordable, quality medicines as well as superior service driven by a strong sense of social purpose.

To explore the Generika franchise business, interested entrepreneurs may contact the Generika Franchising Services Corp (GFSC) at 824-4685 / 0922-8984982.  You may also visit the company website at www.generika.com.ph. A dedicated team of Generika Business Development staff will help you understand the business operations as well as support services towards a successful Generika venture.

Cars, motorcycles at stake in Petron Doble Panalo promo

Friday, November 11, 2011 6:24 PM ADBM Resources
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Petron, the country's leading oil company, recently announced its biggest marketing promotion for the year with the Petron Doble-Panalo promo.  Starting 01 November 2011 to 31 January 2012, Petron customers have two chances to win prizes from  Petron stations nationwide.

First, with every P1,000 single or accumulated purchase of Petron fuels — Petron Xtra, Petron XCS, Petron Blaze, Petron DieselMax and Petron Turbo Diesel — a customer is entitled to "Pick a Raffle Coupon" with an instant prize from the bunot box.  Instant giveaways include: free 1-liter fuel, Petron t-shirt, Petron sticker, San Mig 3-in-1 coffee, and Petron 2012 calendar.

The same Raffle Coupon can then be used to participate in the Doble Grand Draws, which will have separate draws and separate winners of same set of prizes for Luzon, Visayas and Mindanao.  The First Grand Draw to be held on 20 December 2011, will have the following prizes at stake: Toyota Hi-Lux (3), Honda Civic (3), Yamaha Mio Soul motorcycle (3), 47-inch LG LED TV (6); Samsung Galaxy Tab (6), Apple IPad 2 - 32GB (9), and Petron E-Fuel Card worth P10,000 each (48).

The Second Grand Draw, for entries submitted by 31 January 2011, will be held on 14 February 2012.   Grand prizes include: Mitsubishi Montero Sport (3), Yamaha Mio Soul motorcycle (3), 47-inch LG LED TV (6), Samsung Galaxy Tab (6), Apple IPad 2 - 32GB (9), and Petron E-Fuel Card worth P10,000 each (48). 

Affordable motorcycle training now available at Safe-T-Ryders

Tuesday, November 8, 2011 3:07 PM ADBM Resources
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Only motorcycle riders can fully appreciate the joys of riding, and you can experience this only when you have confidence that your riding skills will keep you safe and prepared to face the challenges of the open road. 

This is the philosophy behind Safe-T-Ryders Motorcycle Training Center, which offers basic and enrichment riding courses that will give motorcycle riders a sound foundation to be safer road users. By delivering quality training in a controlled and fun environment, Safe-T-Ryders instructors ensure that trainees learn defensive riding as an enjoyable experience. 

Located at the Ortigas Home Depot along Julia Vargas Avenue in Pasig City, Safe-T-Ryders offers training programs that are very affordable to average motorcycle users. The basic and enrichment courses, which include theory inputs and practical riding exercises, are priced at only P750 for each two-day program. For those who want to refresh their knowledge about riding safety, there is also a three-hour lecture for only P200.

Novice riders who want to have a good start will benefit from the Basic Safety Riding Course, a comprehensive introductory program that emphasizes a safety-oriented mindset. The lecture inputs cover (a) respect for traffic rules; (b) consequences of accidents; (c) road usage principles; (d) stopping and following distance; (e) mirrors, signals and blind spots; (f) right of way rules; (g) alcohol and fatigue; and (h) qualities of a good rider. The practical training includes (a) physical exercise, preparation and check-up; (b) riding position; (c) basic operations for moving, stopping and gear-shifting; (d) practice running S-curve and Figure-8; (e) cornering and speed control; and (f) slalom.


For more experienced riders who want to enhance their riding skills, Safe-T-Ryders has two levels of Enrichment Riding Courses. Designed as fast-track programs, these enrichment courses tackle more advanced topics on how to handle difficult road conditions, anticipate risks and avoid accidents. The lecture contents consist of (a) motorcycle inspection; (b) behaviour of various road users; (c) lane changing and overtaking; (d) defensive riding; (e) turning of long wheel base vehicles; and (f) risk forecasting. The practical training covers higher-level riding skills such as (a) balancing and low speed control; (b) blind spot, turning and lane-changing; (c) braking in different conditions; (d) deceleration after acceleration; and (e) vehicle handling with backrider.

Safe-T-Ryders is established by Arnel Doria, a respected marketing executive who played a key role in establishing Honda as a leading car brand in the Philippines and was instrumental in setting up the country’s first integrated vehicle training center, the Honda Safety Driving Center.  

The center manager is Julius Ballesteros, a TESDA-certified instructor, who has just returned from a two-year stint as a safety driving instructor of a large Saudi Arabian company. He is assisted by Sulfikar Guiabel, an experienced LTO-accredited riding/driving instructor.

Those who wish to enrol in any of the Safe-T-Ryder courses may call 208-8035 or (932) 872-3389.  

Boracay celebrates gains in beach management program

Saturday, November 5, 2011 9:14 AM ADBM Resources
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The Boracay Beach Management Program (BBMP), a multi-sectoral initiative for the protection, sustainability and enhancement of the island's coastal and marine resources, celebrated its first anniversary last 24 September 2011, with an impressive list of accomplishments in seven priority areas.

Following a comprehensive strategy, Malay Mayor John P. Yap recognized the importance of dynamic public-private partnership in achieving tangible improvements after just one year of program implementation.  The Boracay Beach Management Council (BBMC) rallied under the call to action, "Para Sa Boracay Ako! For Boracay I Will...", and reported the following achievements:

Local Governance.  With strong leadership and political will, Malay Mayor John P. Yap has pushed for the implementation of the BBMP priority programs. Visitors and residents are reminded to observe municipal ordinances against littering, smoking, extracting sand and pebbles, etc.

Coastal Resources. Regular beach and underwater clean-up drives have been performed by various volunteer groups. Coastal nurseries supply new corals that are transplanted in degraded reef areas.  Artificial reef domes, deployed in strategic areas, have encouraged the reemergence of new coral species and provide excellent breeding grounds for many fish varieties.  Mangrove growth has been closely monitored.

Watershed. A comprehensive reforestation plan for 260-hectares is in place.  For 2011, the target is to reforest 63-hectares with 30,000 seedlings produced from the seedling nursery. During the anniversary celebrations, Mayor Yap launched the Adopt-A-Tree program and distributed some 3,000 seedlings to Boracay students and foresters to be planted in their backyards and school grounds.

Water and Waste Water.  Access to potable water has reached 96% of households, and the sewage treatment plant has been upgraded for environmentally compliant waste water effluent quality.

Solid Waste. New equipment and upgraded facilities have made garbage collection and processing more effective.

Hazard Protection.  A Philippine National Red Cross office is now present in Boracay, and emergency response capabilities have been enhanced with trained personnel, new sea patrol craft and upgraded communications equipment.

Information, Education & Communication.  The "For Boracay I Will" advocacy generated public awareness and cooperation from various stakeholders, and is now ready to reach out to a wider audience with an expanded campaign themed "Sali Ako Dyan!"  For greater social media visibility, a FaceBook page "For Boracay I Will" welcomes posts from the public about their happy memories of Boracay and how to preserve this island paradise for future generations.

With its previous experience in the United Nations Development Programme's Integrated Coastal Management (ICM) framework, Petron played a key role in facilitating the formation of the BBMP.  Starting out with a handful of members from the local government units, national government agencies, community organizations, youth groups and the private sector, the Boracay Beach Management Council (BBMC) now counts about 30 proponents.

These include:  The Municipality of Malay, Aklan; San Miguel Corporation; Petron Corporation; Petron Foundation Inc.; Provincial Government of Aklan; Department of Environment & Natural Resources; Boracay Foundation Inc.; Akelco Boracay; Aklan Provincial Tourism Council; Barangays Balabag, Caticlan, Kabulihan, Manoc-Manoc & Yapak; Boracay Association of Sucba Diving Schools; Boracay Island Hopping Association; Boracay Island Water Company; Boracay Island Special Fire Protection Unit; Boracay Land Transportation Multi-Purpose Cooperative; Boracay Solid Waste Management Team; Boracay Special Tourist Police Office; Boracay Yuppies; Coast Guard Detachment-Boracay; Department of Tourism-Boracay; Islander Boracay; Kiwanis Club of Boracay; Lifeguard Boracay; Malay Auxiliary Police; Malay Farm-C; Philippine Chamber of Commerce & Industry (PCCI)-Boracay; Rotary Club of Boracay; YES FM 91.1; 605th MARPSTA (Maritime Police); and 61st 1B 31D PA Task Force Boracay.

Petron offers free safety checks, special treats for Undas travelers

Wednesday, October 26, 2011 4:11 PM ADBM Resources
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Petron Lakbay Alalay, the country's longest running motorist assistance program, is once again ensuring that Filipino travelers will have a worry-free trip during the upcoming "undas" holidays from 28 October to 01 November 2011.  Through the Free Safety Checks offered at participating Petron stations in major highways, those planning road-trips during the long Halloween weekend can prepare for the trip by ensuring that their vehicles are in roadworthy condition.

The extensive Free Safety Check routine covers 38 inspection points, including: (a) TIRES—tire pressure, tire wear, and spare tire; (b) ENGINE—air filter element, fan belt, power steering belt, alternator belt, air conditioner belt, upper and lower radiator hose; (c) FLUIDS—engine oil, brake fluid, transmission fluid, clutch fluid, gear oil, power steering fluid, radiator coolant, and window washer; (d) BATTERY—battery fluid and battery terminals; (e) LIGHTS—headlights, signal lights, brake lights, hazard, fog lights, third brake light and light gauges; (f) UNDERCHASSIS—tie rod ends, upper and lower ball joints, cross joints, shock absorbers and axle boots; and (g) ACCESSORIES—wiper blades, horn, basic tools, jack and early warning device. Just look for the Free Safety Check sign to avail of this service.

Free Safety Motorcycle check-ups will be offered at Petron stations in Libis, Marquinton (Marikina), Sucat, La Loma, and Makati.  There will be also be a doctor and nurse on duty at these stations to offer free medical assistance.  Free towing of Class 1 vehicles will be available at the South Luzon Expressway, while free medical assistance with an ambulance, doctor and nurse will be on call at Petron stations in NLEX Marilao, NLEX Balagtas, NLEX Lakeshore, SLEX San Pedro, Star Toll Batangas, Subic and Tagaytay.  These activities are being undertaken in partnership with Chevrolet Philippines.

Motorists who gas up at participating stations in North and South Luzon, Metro Manila, Cebu and Davao are also in for a special treat with the Free Coffee promo.  Every P500 single or accumulated receipt purchase of Petron Xtra, XCS, Blaze, Diesel Max and Turbo Diesel entitles the customer to a free SanMig Coffee sachet.  This Free Coffee promo will run from 28 October to 3 November 2011, and will be available at Petron service stations displaying the Free Coffee signages.

Now on its 25th year, Petron Lakbay Alalay is the longest-running motorist assistance program in the country.  Run by Petron employee-volunteers as part of the company’s “volunteerism in action” philosophy, the pioneering public service activity has been replicated by other automotive and oil companies.  The term Lakbay Alalay has, in fact, entered daily terminology as a generic term for various motorist assistance activities offering free mechanical help, communications support, medical services, clean restrooms and other services.  Lakbay Alalay is a registered trademark of Petron Corporation.

Put the pedal to the metal at Speedlab's Grand EB and Trackday

Friday, October 21, 2011 11:43 AM ADBM Resources
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By Chris Kho / Kotse.com


Quit racing on the streets as Speedlab, with Kotse.com and Gadgets Magazine, takes the high-revving action to the track. Sign up now for Speedlab's Grand EB and Trackday at the 2011 Outdoor Autofest happening onOctober 29 to 30, 2011 at the Clark International Speedway (CIS). 

The 2011 Outdoor Autofest is also host to Ridexhibit and Swapmeet, which will showcase the hottest rides, latest products, and best services all in one big event. For the latest updates, visit the official 2011 Outdoor Autofest Facebook Page.

Grand Prix Weekend
The two-day event gives speed junkies the full-on experience of a grand prix weekend forhalf the price of a regular trackday. Running on the track's short course, Saturday's whole-day open practice session allows drivers to get enough track time to hone in their skill and lets the teams adjust the car's suspension and engine set-up to squeeze out the fastest lap. Each run will consist of a 15-minute session where cars will be released on track in groups of 10. Free practice will begin promptly at 8:00 am and end by 5:00 pm. This lets everyone drive to their heart's content, so we’re all hyped up for racing on Sunday!

On race day, drivers race against the clock in timed solo runs. Competing in different classes according to time brackets, each competitor only gets three laps to put down the fastest lap time, so Saturday's practice and car set-up will surely come into play. Time to put the pedal to the metal as the quickest time in each class wins. 

Big prizes await the winners, with Dynapack Dyno GC's from Speedlab, Kooltec GC's, and Speedlab T-shirts at stake! First 15 registrants will also get Bosch SuperBright Bulbs and Bosch Platinum Fusion Spark Plugs, while all participants get a FREE pair of Kotse.com stickers.

Registration
To join, simply submit the registration form, deposit the corresponding entry fees, and e-mail the deposit slip to outdoor.autofest@gmail.com. Car clubs can avail of a special group rates for up to 15 drivers.

Download the registration form by clicking on the link:
Speedlab Grand EB and Trackday Registration Form

All participants must carry a valid driver's license, and bring with them a copy of registration form and entry fee payment. All competing vehicles must also go through technical inspection for safety and classification. 

Trackday Guidelines
  1. CAR PREPARATION. Make sure your car is safe and well-maintained, as it must be able to pass a technical inspection on tires, suspension, steering and brakes.   
  2. SAFETY. All vehicles must at least be fitted with a standard three-point belt or better. Remove all loose objects from the vehicle to prevent injury. All drivers are required to wear a safety helmet. Bring your own if you have one, otherwise, a limited number will be available for rent from the track.  
Trackday Schedule
Free Practice: October 29, 2011 (Saturday)
07:00 am   
Registration
08:00 am
Track opens
05:00 pm
Track closes


Race Day: October 30, 2011 (Sunday)
07:00 am
Two-hour warm up session
09:00 am
End of warm up session
09:15 am
Start of official competition Solo Runs
05:00 pm
Awarding
Trackday Entry Fees
Early Bird Registrants (On or before October 27, 2011)
Single Entry
P 1,500
Kotse.com Car Clubs (for  10 to 15 entries)
P 15,000


On-site Registration
Single Entry
P 2,000
Kotse.com Car Clubs (for  10 to 15 entries)
P 20,000

Original post can be found >HERE<

Go track crazy at the 2011 Outdoor Autofest

Wednesday, October 19, 2011 4:44 PM ADBM Resources
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By Chris Kho / Kotse.com

Join Gadgets Magazine, Kotse.com and Speedlab as we bring you the biggest track day bash of the year. The 2011 Outdoor Autofest puts together three events into one car-filled weekend. Satisfy your need for speed on October 29 to 30, 2011 at the Clark International Speedway (CIS) with the RideXhibit, Swapmeet, and Speedlab Grand EB Trackday.

Scheduled right after the 2011 - 2012 Car of the Year Philippines' (COTY-P) Technical Testing and Fuel Efficiency Rating Program (FERP), the 2011 Outdoor Autofest showcases some of the hottest products and best services in the automotive industry. So whether you’re a car aficionado, vintage connoisseur, or a track day enthusiast, we've got them all going in one big event.

RideEhibit and Swapmeet
Start your engines on October 30, 2011 for the 2011 Outdoor Autofest's RideXhibit and Swapmeet. Show off your hottest rides in RideXhibit, the only car show that brings the most beautiful creations on four wheels to the track, be it the loudest in sound systems, wildest in body kits, or the sport the shiniest paint job. But if you're looking for parts or have some extra that you'd like to sell, roll into the Swapmeet get the best deals for your project.
Exciting giveaways, raffle items, and prizes await early registrants!
To join, simply submit the registration form, deposit the corresponding entry fees, and e-mail the deposit slip to outdoor.autofest@gmail.com. For more details, please contact Raul Asuncion at 0922-8565533.

Download the RideXhibit & Swapmeet registration form >HERE<

Speedlab Grand Eyeball and Trackday
It’s time to put the pedal to the metal at Speedlab's Grand Eyeball and Trackday on October 29 to 30, 2011. Run on the Clark International Speedway's (CIS) short course, put your car and driving skills against the clock. Saturday will be an open track day session to allow competitors to set up their rides and practice their driving skills, but on Sunday we go racing!

All vehicles must first go through technical inspection for safety and classification. Each driver will then be allowed on track during free practice for a 15 minutes session in groups of 10. Free practice will be open all day from 8:00 am to 5:00 pm, so you can drive to your heart's content.

During race day, drivers will go head-to-head in timed solo runs, competing in different classes according to time brackets. Each competitor is only given three laps to set his or her best time and the quickest time in each class wins. So, rev up your engines and take racing off the streets at the Speedlab Grand EB and Trackday.

To join, simply submit the registration form, deposit the corresponding entry fees, and e-mail the deposit slip to outdoor.autofest@gmail.com. Car clubs can avail of a special group rates for up to 15 drivers.

Download the Speedlab Grand EB & Trackday registration form >HERE<

Trackday Guidelines
1. CAR PREPARATION. Make sure your car is safe and well-maintained, as it must be able to pass a technical inspection on tires, suspension, steering and brakes.
2. SAFETY. All vehicles must at least be fitted with a standard three-point belt or better. Remove all loose objects from the vehicle to prevent injury. All drivers are required to wear a safety helmet. Bring your own if you have one, otherwise, a limited number will be available for rent from the track.

Trackday Schedule
Free Practice: October 29, 2011 (Saturday)
07:00 am - Registration
08:00 am - Track opens
05:00 pm - Track Closes

Race Day: October 30, 2011 (Sunday)
07:00 am - Two-hour warm up session
09:00 am - End of warm up session
09:15 am - Start of official competition Solo Runs
05:00 pm - Awarding

Trackday Entry Fees
Early Bird Registrants (on or before Oct 27, 2011)
Single entry - P1,500
Kotse.com Car Clubs (for 10 to 15 entries) P15,000

On-site Registration
Single Entry P2,000
Kotse.com Car Clubs (for 10 to 15 entries) P20,000

The 2011 Outdoor Autofest is organized by Speedlab and ADBM Resources with support from Kotse.com, Gadgets Magazine, and the Car Awards Group Inc. For the latest updates, like us on Facebook www.facebook.com/OutdoorAutofest.

Original post can be found >here<

Cartridge World Philippines supports COTY-PH

Friday, October 14, 2011 9:07 AM ADBM Resources
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Cartridge World Philippines signs up as COTY-PH sponsor.  Officers of the Car Awards Group Inc. (CAGI) recently inked a sponsorship agreement with Cartridge World Philippines for the latter's support in the 2011-2012 Car of the Year-Philippines.  In photo are (L-R):  CAGI director Bess Zamora, CAGI president Ferman Lao, Cartridge World Philippines chair & CEO Babylyn Decena-Niewfield, and CAGI director Andy Sevilla.

Cartridge World Philippines has signed up to support the 2011-2012 Car of the Year-Philippines (COTY-PH). 

The global ink and toner experts, Cartridge World Philippines counts car dealers and manufacturers among its client base.  According to its chair & CEO Babylyn Decena-Newfield, an avowed car enthusiast: "We want to be part of the industry in our own little way by partnering with CAGI.  Our products and services may not be aligned with the industry, but complements the idea behind the value of approved and quality products."  
By offering remanufactured and refilled ink and laser toner cartridges, Cartridge World Philippines also believes it is reducing waste and helping protect the environment. 

Now considered the world leader in inkjet and cartridge refilling, Cartridge World started in Australia in 1997 and currently has about 1,800 branches in 53 countries.  In the Philippines, the franchise has 7 outlets—Pasay Road, Shaw Boulevard, Quezon Avenue, Acropolis, Sucat,  Biñan—and one in Cebu opening very soon.

The Car Awards Group Inc. (CAGI) is an award-giving body composed of motoring journalists.  Every year since 2004, CAGI invites automotive manufacturers and distributors to submit their new vehicle models for technical and qualitative testing.  Test results are summarized and subjected to external audit.  Awards are given in various categories, with the most prestigious award being the Car of the Year Award.

Boracay forms 7-km human chain for environment protection

Monday, October 10, 2011 2:13 PM ADBM Resources
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Boracay human chain for the environment. (L-R): Petron Foundation general manager Malu Erni, Environmental Management Bureau director Juan Miguel Cuna, Mrs. Jojo Paje, DENR secretary Ramon Paje, Malay Mayor John Yap, presidential adviser on environmental protection Nereus Acosta, and Mrs. Abby Yap participate in the 7-km human chain along Boracay's beach front to mark the 1st anniversary of the Boracay Beach Management Program (BBMP).
Boracay residents and tourists joined hands to form a seven-kilometer human chain along its world-renowned white sand beach to celebrate the first anniversary of the Boracay Beach Management Program (BBMP) last 23 September 2011. BBMP is a multi-sectoral initiative for the protection, sustainability and enhancement of the island's coastal and marine resources.  

The anniversary program, led by Malay Mayor John P. Yap, was attended by Department of Environment and Natural Resources (DENR) Secretary Ramon Paje, Presidential Adviser on Environmental Protection Nereus Acosta, and Department of Interior and Local Government Undersecretary Rico Puno.

DENR Sec. Paje noted that with proper planning and development, Boracay could further evolve to accommodate more tourists while maintaining environmental sustainability. He also lauded the initiative of Mayor Yap in leading the dynamic private-public partnership that has successfully achieved significant improvements in coastal resources management, water and waste water management, solid waste management, watershed protection, hazard prevention, local governance, and information, education and communication.

Aside from the human chain, the anniversary program also included the launch of the Adopt-a-Tree program in Boracay, which aims to plant 30,000 seedlings in the island within one year. To jumpstart it, nearly 2,000 seedlings were distributed to Boracay high school students and foresters who pledeged to plant these trees in their backyards and school grounds. This was followed by a clean-up drive to highlight Boracay's anti-smoking and anti-littering campaign.

One of BBMP's convenors, Petron Corporation, contributed to the environmental protection drive by providing free emission testing for public utility vehicles at the Petron service station. As witnessed by DENR Secretary Ramon Paje and Environmental Management Bureau (EMB) Director Juan Miguel Cuna, Petron's Carbon Flush product demonstration resulted in a dramatic reduction in smoke emission values from 3.753 to 0.399, or an improvement of almost 90%. Key members of the champion Petron Blaze Booster team, including most valuable player Arwind Santos, were on hand to add star power to this activity and the rest of the anniversary festivities.

Malu Erni, general manager of Petron Foundation, which introduced the globally-recognized Integrated Coastal Management to the BBMP, reaffirmed their organization's commitment to provide resources and expertise for long-term sustainability.  

To encourage the youth sector to strengthen its support for BBMP, San Miguel Corporation (SMC), another staunch supporter, introduced a star-shaped mascot to embody the slogan "Sali Ako Dyan!", paving the way for the next stage of BBMP's advocacy.

Petron and SMC, in partnership with the Province of Aklan, the Municipality of Malay, and the Boracay Foundation Inc. (BFI) launched the BBMP and the "Para Sa Boracay Ako! For Boracay I Will" advocacy in 2010 to engage the island's various stakeholders in an integrated program that would ensure the island's environmental sustainability.

Like their Facebook page here.

Generika Drugstore named most promising Filipino franchise

Wednesday, September 28, 2011 4:03 PM ADBM Resources
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Mr. Teodoro Ferrer (center), president of Erikagen Inc., receives the Most Promising Filipino Franchise Award given to Generika Drugstore at the 11th Franchise Excellence Awards Night held last 22 September 2011 at the SMX Convention Center, Pasay City. 
Generika Drugstore was named the Most Promising Filipino Franchise by the Philippine Franchise Association (PFA) during the 11th Franchise Excellence Awards Night held last 22 September 2011 at the SMX Convention Center, Pasay City.

Since it started franchising operations three years ago, Generika has successfully expanded nationwide with over 200 outlets offering quality generic medicines.  It plans to add at least 180 stores annually.  According to Mr. Teodoro Ferrer, president of Erikagen Inc., the company behind the Generika Drugstore trademark:  “Being recognized as the Most Promising Filipino Franchise is an affirmation of our mission to bring affordable yet quality medicines to Filipino consumers.  I believe that our strong sense of social purpose gives Generika that extra edge over competition, resulting in a successful business model.”
Earlier this year, Generika announced plans to expand its franchising operations nationwide, particularly to key cities in Visayas and Mindanao, as well as untapped areas of Luzon to augment its strong presence in Metro Manila and nearby provinces.  By joining the Generika family, budding entrepreneurs can have their own business—minus the trial and error of most start-ups—for an overall initial investment of around P1.2-million, inclusive of the P150,000 franchise fee.  This makes it an ideal venture for overseas Filipinos, retirees, and young professionals looking for a secure income stream.

Generika Drugstore outlets stand out in the generics industry as all stores are air-conditioned to preserve the therapeutic value of medicines while offering customer comfort and convenience.  Store personnel are carefully selected during recruitment and well-trained to offer value-added services such as patient counseling, free blood pressure monitoring and affordable blood sugar testing.

Community services are part and parcel of a Generika Drugstore's operation.  An excellent example was the well-atttended medical mission conducted on 24 September 2011, to celebrate its 8th anniversary.  A total of 2,841 adults and chilcren were given free medical consultations and medicines at the Benigno S. Aquino Jr. Elementary School at Commonwealth Avenue, Quezon City.

The Franchise Excellence Awards (FEA) is a joint partnership of the Philippine Franchise Association (PFA), the Department of Trade & Industry (DTI), the Philippine Chamber of Commerce & Industry (PCCI), and the Philippine Retailers Association (PRA).  Franchise Excellence awardees are judged on a set of carefully-crafted criteria, including: the franchise concept’s franchise program, sales and marketing program, franchise operating system, corporate social responsibility, ethical pracices and reputation, growth and financial performance, and profitability.

The Most Promising Filipino Franchise awarded to Generika Drugstore is the latest recognition for this very dynamic company. In 2010, its president Teodoro Ferrer, was acclaimed as a Finalist for the Ernst & Young Entrepreneur of the Year Award administered by SGV Foundation. In 2009, Generika was named by Entrepreneur Magazine for the Best in Franchise Support and Most Promising Franchise awards.  In 2008, Generika Drugstore was proclaimed the national winner in the drugstore chain category by the Drugstore Association of the Philippines (DSAP).  

Gen F! PANA Foundation’s 2nd IMC Youth Congress Live on October 7

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How do you top a successful debut?  You gear up for a repeat!

On October 7, 2011 the PANA Foundation will stage the 2nd PANAF IMC Youth Congress where fresh young minds from the top universities will gather at the Irwin Theater of the Ateneo de Manila University.

On just its second year, the IMC Youth Congress packs a stage-full of the country’s young, best and brightest.  Carrying all the pop-techno-gadgetry of a digital century in their genes, the 2nd PANAF IMC Youth Congress presents Gen F! - Find, Follow, Friend, Fashion, Fun, and Facebook.

A crafty and cool event, the PANAF IMC Youth Congress features a multi-panel collection of relevant speakers of carefully chosen young achievers.  To reveal precious knowledge and insights from their own success stories, these young creatives, entrepreneurs and leaders speak in a shared language with the young.

Award-winners of international competitions, young representatives from multi-national companies, original thinkers and skilled craftsmen, speakers include media personalities, brand managers, animators, comics writers and graphic designers, to name a few.

Moderators include Tessa Prieto-Valdes, McDonald’s Margot Torres, Petron’s Charmaine Canillas, ABS-CBN’s March Ventosa and SM’s Rudy Villar.  Keynote Speaker is Tim Yap.

Join PANAF and friends as we bring the best practitioners of the trade the country has to offer on one stage in Gen F. Ticket cost is P500.00 for students and faculty.

This event is co-presented by PANA and The Philippine Star.

Major sponsors: Manila Broadcasting Company, Kickers, High Sierra. Minor sponsors are McDonald’s, Purefoods Tender Juicy Hotdog and Tupperware Brands Philippines.

For more information, contact Aileen Lucero at +63 2 894 0475 and 894 0013. Or email@pana.com.ph.

The New Audience
Moderator: Tessa Prieto-Valdes – Columnist/Host/Fashion Icon
Christopher “Toff” de Venecia
Tricia Gosingtian
Carlo Ople
Shawn Yao

The New Shapers
Moderator:  Charmaine Canillas – Head of Corporate Affairs, Petron
Brandie Tan and Tin Sanchez
Vic Icasas
Dave Buenviaje and Mei Marasigan-Brantzeg

The New Broadcast Media – ABS-CBN
Moderator:  Rudy Villar - AVP, SM Development
Ernie Lopez - Publishing
Cookie Bartolome – Branded Entertainment
Miguel Mercado – Digital TV

The New Shakers
Moderator: March Ventosa – Managing Director, ABS-CBN
I. Directors + Animators + Gamers
Sid Maderazo
Angelo Sta. Catalina
John Paul Peña

Events Managers/Designers + Publishers
Vernon Go
Budjette Tan
Team Manila: Mon Punzalan and Jowee Alviar

The New CSR
Moderator:  Margot Torres – VP for Marketing, McDonald’s Philippines
John Chua
Ayala Foundation: John Anthony Quesada
Ivan Henares

Petron honors Vision Petron winners

Thursday, September 8, 2011 9:28 AM ADBM Resources
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An arts and culture program for the youth, Vision Petron is an exhibition and competition for young and budding artists.   Themed Lakbay Pinoy —Journeys to Remember, Pathways to Rediscover, this year’s competition focused on life journeys expressed symbolically by roads, highways and byways.  

The winners of this year's Vision Petron student art competition were honored in awarding ceremonies held at the Petron Mega Plaza in Makati City last 31 August 2011.

The student art competition drew a record field of almost 2,000 submissions from student artists nationwide, the highest-ever in eleven years.   Out of almost 700 entries in the painting category, a distinguished board of judges headed by National Artist Napoleon Abueva picked the following grand prize winners:

Painting - Oil/Acrylic:  Lakbaying Walang Katapusan by Dale M. Erispe, Technological University of the Philippines Manila;  The Path of Life by Michael V. Froilan, Eulogio 'Amang' Rodriguez Institute of Science & Technology;  San Juanico Bridge: The Golden Bridge by Erick E. Salon, Kurit Bicol.

Painting - Water-Based Media:  Living on a Prayer by Karl P. Albais, Mapua Institute of Technology; Lakbay Aral by Mark Kelvin M. Benitez, Polytechnic University of the Philippines; and Dugtungan ng Lahi by Arnold D. Lalongisip, PUP Lakandayang Cultural Association. 

Almost 900 entries were received for the Photography category, with the following awarded the grand prize:  Ride Under the Rain by Kirk Gideon S. Buenconsejo, Cheers Review Center; Gareta by Gib Sam G. Salak, Adventist University of the Philippines;  Success Begins Here by Alexis G. Gapal, University of the East Caloocan; Little Help for Mom by Lydel S. Buenconsejo, University of Cebu; Blur by Marc Henrich W. Go, University of Santo Tomas; and Joyride by Eden Joy L. Cruz, Philippine Women's University Davao.

Out of close to 300 submissions for the T-Shirt Design category, the grand prize winners were:  Lakbay Pinoy! Patungo sa Pag-unlad by Emil Aldrine B. Alarcon, PUP Landayang Cultural Association;  Juan Ride by Katleen Joy F. Gonzales, Bulacan State University; and Trip to Happiness by Renz Marrione D.R. Bautista, Bulacan State University.

Grand prize winners each received a cash prize and a trophy designed by National Artist Napoleon Abueva.  Their schools were also awarded desktop computers. 

Petron believes that everyone has his/her own unique perspective on things and that this uniqueness can be expressed in so many different ways. This is the inspiration behind Vision Petron — the belief that free artistic expression remains intrinsic to nation-building.  Support of the different Philippine art forms and the Filipino talents are the main thrusts of this advocacy.

The annual student art competition program of Vision Petron is open to all talented students enrolled in a regular university or college course, or in tutorial and photography classes.  

Search for 2011-2012 Car of the Year-Philippines Launched

Saturday, August 27, 2011 5:01 PM ADBM Resources
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Car Awards Group Inc. (CAGI), the award-giving body composed of motoring journalists, launched their search for the 2011-2012 Car of the Year-Philippines (COTY-PH) last 26 August 2011, at an official launch night held at the Congo Grille El Pueblo in Ortigas Center.

CAGI president Ferman Lao noted during his announcement that: "Despite the slowdown in 2011 car sales after last year's record highs, prospects for the Philippine automotive industry continue to be bright. With automotive manufacturers and distributors bringing in the latest models and offering a wider range of product offerings, Filipino consumers now have more options to choose from. From Chinese car brands offering more affordable entry level vehicles to European luxury brands at the other end of the spectrum, there is certainly a car to match every buyer's taste and budget. I believe that through COTY-PH, motoring journalists can provide useful information to Filipino consumers to guide their purchase decisions."

This year's COTY testing is open to all new passenger cars and commercial vehicles introduced in the Philippine market from 01 November 2010 to 31 October 2011. All eligible entries will be subjected to both qualitative and technical evaluation.

Qualitative evaluation examines the following vehicle attributes: (1) Aesthetics (interior/exterior); (2) ergonomics; (3) NVH or noise, vibration and harshness; (4) ride comfort; and (5) space. The qualitative evaluation process is open to all CAGI members and will be held at the Ortigas Home Depot parking lot over 6 weekends in September and October 2011.

For the rigorous technical testing, which will be held at the Clark International Speedway in late October 2011, a select team will conduct instrumented tests on the following parameters: (1) Acceleration, 0-100kph in seconds; (2) Braking distance, 100-0kph in meters; and (3) Handling, through a 120m chicane course.

Specific award categories vary from year to year, depending on the eligible vehicles. Typically, qualified entries are classified by:

  • Size: sub-compact, compact, mid-size, etc.
  • Function: sedan, crossover, SUV, pickup, van, truck, etc.
  • Drivetrain: 2WD, 4WD
  • Price: basic, premium, luxury, etc.

Winners of the 2011-2012 COTY-PH will be announced in April 2012, with the awarding ceremonies to be held during the Manila International Auto Show (MIAS) at the World Trade Center.

The Car Awards Group Inc. (CAGI) is an award-giving body composed of motoring journalists. Every year since 2004, CAGI invites automotive manufacturers and distributors to submit their new vehicle models for technical and qualitative testing. Test results are summarized and subjected to external audit. Awards are given in various categories, with the most prestigious award being the Car of the Year Award.

Generika & UP College of Pharmacy strengthen clinical pharmacy training

Tuesday, August 16, 2011 4:46 PM ADBM Resources
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(L-R): Roderick Salenga, Philippine Pharmacists Association committee chairman on public health and UP-Manila department of pharmacy chairman;  Dr. John Alonzo, medical director, St. Cabrini Medical Center; Dr. Imelda G. Pena, dean of the college of pharmacy, UP-Manila; Teodoro Ferrer, Erikagen president; Jay Ferrer, Erikagen vice-president; Mary Rose Ulit, Erikagen corporate pharmacist; Monette Nipas, of Erikagen key accounts department.

Generika, an award-winning drugstore chain, has signed a memorandum of agreement with the UP-Manila College of Pharmacy to upgrade pharmacy services by pioneering and advocating clinical care in communities, a practice now prevalent in the United States, Canada, Europe and other parts of Asia.

Erikagen, Inc., owner of the Generika Drugstore trademark, has commissioned the UP-Manila College of Pharmacy to create training modules for Clinical Skills Improvement for Ambulatory and In-Patient Services.  Tailor-made for Generika, the program consists of lecture, tools, didactics and practicals in unit dose drug dispensing and patient counseling services. 

The pilot program will be offered at St. Cabrini Medical Center (SCMC) in Santo Tomas, Batangas, where Generika operates the in-patient pharmacy for the hospital.  SCMC is the first institute to offer integrative cancer care and the first to be accredited as a medical tourism developer in the country.  The training program is expected to upgrade the standards of clinical pharmacy services provided by Generika to SCMC as an important step for the accreditation of the hospital for ISO standards.  This program is also in line with Generika's objective to offer improved clinical and ambulatory services to other hospitals.

Over the long term, the plan is to provide similar training to all community pharmacists employed by Generika Drugstore, thus ugrading the level of professional competence and revolutionizing the practice of pharmacy in Generika Drugstore outlets.  Through this concrete step taken by Generika, it hopes to encourage other drugstores nationwide to improve pharmacy practices for the ultimate benefit of the community.

The memorandum of agreement between Erikagen, Inc. and the UP-Manila College of Pharmacy was signed last 05 August 2011 in Makati City. 

Generika Drugstore is driven by a strong sense of social purpose and seeks to offer better quality and service as part of its corporate values.  Taking the extra step gives Generika an edge over competition, resulting in a successful business model that has been recognized by several prestigious awards.

In 2009, Generika was named by Entrepreneur Magazine for the Best in Franchise Support and Most Promising Franchise awards.  In 2008, Generika Drugstore was proclaimed the national winner in the drugstore chain category by the Drugstore Association of the Philippines (DSAP).

Generika expands franchise operations nationwide

Wednesday, August 10, 2011 2:48 PM ADBM Resources
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Generika Jenra Mall, Pampanga Grand Opening
Generika, an award-winning drugstore chain, recently announced that it is opening up more areas in Metro Manila and Luzon, as well as in Visayas and Mindanao for franchising. For an overall initial investment of around P1.2-million, which already includes the P150,000 franchise fee, budding entrepreneurs can have their own business minus the trial and error of most start-ups.

Target areas which Generika is now processing for franchise applications are the entire Metro Manila, Bulacan, Pampanga, Tarlac, Pangasinan, Ilocos Sur and Ilocos Norte. It is aggressively expanding in Cebu, where it recently opened stores in Lahug and Lapu-Lapu, with three more—Pardo, Consolacion and Punta Prinsesa—in the pipeline. In Mindanao, Generika already has a presence in Cagayan de Oro, General Santos, Pagadian and Iligan. As part of its nationwide expansion, Generika is inviting interested franchisees from the Bicol region, as well as other areas in Visayas and Mindanao.

Compared to other generics outlets, Generika Drugstore has redefined the generics industry through affordable yet quality products as well as its air-conditioned stores, well-trained in-store personnel, and a host of value-added services.

All Generika Drugstore outlets are air-conditioned because studies show that heat and humidity can degrade a drug's efficacy. Thus Generika's air-con stores have been primarily designed to ensure the therapeutic value of medicines, while at the same time offering customer comfort and convenience through its more attractive premises.

As a pioneer of generic retail distribution, Generika has a wide range of generic medicines now available in the market. Each store has a licensed pharmacist who can provide patient counseling to customers. Professional staff also offer value-added services such as free blood pressure monitoring, affordable blood sugar testing, and other community outreach programs.

A team of programmers maintains superior information systems so that all Generika Drugstore outlets can provide better customer service through medical information, medicine alternatives, price comparison database, effective sales and inventory monitoring, and automated ordering replenishment. These systems ensure that Generika customers can get proper advice about their medical needs and drug options. At the same time, proper inventory monitoring ensures that stocks are always fresh and on-hand.

Taking the extra step to offer better quality and service has given Generika an edge over the competition, resulting in a successful business model that was recognized in 2009 by Entrepreneur Magazine with the Best in Franchise Support and Most Promising Franchise awards.

Generika Drugstore was the national winner in the drugstore chain category of the DSAP (Drugstore Association of the Philippines) Quality Award in 2008. In 2009, the BFAD (Bureau of Food & Drugs) Quality Seal Award was granted to five Generika Drugstore branches, while the Generika-Soledad branch was named overall winner for the drugstore chain category.

To explore the Generika franchise business, interested entrepreneurs may contact VisMin business development manager Mike Maquiran (922 8585112), or Metro Manila and Luzon business development manager Edward Arban (922 8984982). You may also visit the company website at www.generika.com.ph.

Petron free safety checks now year-round

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Petron, the country's leading oil company, is further strengthening its road safety advocacy in response to the global call to action of the United Nations Decade of Action for Road Safety.

Its Free Safety Check, originally offered as a component of Petron Lakbay Alalay, the country's longest-running and most extensive motorist assistance program, has been expanded into a year-round program to encourage motorists to make sure their vehicles are roadworthy.

The extensive Free Safety covers 38 inspection points as follows: TIRES - tire pressure, tire wear, spare tire; ENGINE - air filter element, fan belt, power steering belt, alternator belt, air conditioner belt, upper radiator hose, lower radiator hose; ENGINE FLUIDS - engine oil, brake fluid, transmission fluid, clutch fluid, gear oil, power steering fluid, radiator coolant, window washer; BATTERY - battery fluid, battery terminals; LIGHTS - headlights, signal lights, brake lights, hazard, fog lights, third brake light, light gauges; UNDER CHASSIS - tie rod ends, upper ball joints, lower ball joints, cross joints, shock absorbers, axle boots; and ACCESSORIES - wiper blades, horn, basic tools, jack, early warning device.

The Free Safety Check is currently offered at 118 participating Petron stations nationwide, with 48 in Metro Manila, 16 in North Luzon, 10 in South Luzon, 29 in the Visayas, and 15 in Mindanao. Motorists can drive in to any station with the Free Safety Check sign to avail of this service.

Through its network of service stations nationwide, Petron is in an excellent position to further promote the road safety advocacy in response to the worldwide imperative to prevent accidents and save lives.

Gadgets Magazine presents Pinoy_Blogfest 2.0

Thursday, August 4, 2011 2:00 PM ADBM Resources
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Pinoy_Blogfest 2.0 advocates social media for social good

Sunday, July 31, 2011 1:28 PM ADBM Resources
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With Filipinos once again acknowledged as among the most active social media users — via FaceBook, Twitter, Multiply, Tumblr, Flickr, YouTube, etc. — Filipino bloggers are challenged to explore the potential of social media as a transformative force in Philippine society. “Social media as an agent for change” will be the theme of Pinoy_Blogfest 2.0, happening on Friday, 05 August 2011, at the TriNoma Activity Center in Quezon City.

Leading the discussion will be prominent social media activists Usec. Manuel (Manolo) L. Quezon III and Ms. Gang Badoy, who will share their thoughts on these two basic questions: How can we harness the power of social media for the social good? Can bloggers become positive change agents through social networking?

Both Usec. Quezon and Ms. Badoy will be the main speakers during the Blogger’s BIO (By Invitation Only) programme, scheduled from 7:00 to 10:00 pm as the culminating activity of Pinoy_Blogfest 2.0 on Friday, 05 August 2011.

Manolo Quezon is a popular essayist and blogger, who is currently an undersecretary of the Presidential Communications and Strategic Planning Office. Prior to this, he hosted The Explainer and The Explainer Dialogues on ANC cable news channel. He also headed the Speaker’s Bureau and was a columnist and editorial writer for the Philippine Daily Inquirer, and was the assistant managing editor for the Philippine Free Press weekly news magazine. Usec. Quezon has received various awards for his professional work, including being named “Opinion Writer of the Year” in 1994 and 2005 by the Rotary Club of Manila’s Journalism Awards, one of the oldest journalism awards in the country. He also won the 1st Prize for the Essay in English for the Carlos Palance Memorial Awards for Literature in 1997.

Ms. Gang Badoy is a media practitioner and alternative educator. A product of the Assumption San Lorenzo High School, UP Diliman and the Indianapolis-Purdue University, she worked first for ABS-CBN in San Francisco and became news desk editor for NBC’s Eyewitness News. In 1999, she accepted a post with the Diocese of San Jose, California, and worked closely with Catholic Relief Services. She came home to the Philippines in mid-2003 and joined Jesuit Communications (JesCom) and spearheaded workshops on “Media and Ministry” for the East Asian Pastoral Institute. Primarily a writer, Ms. Badoy founded Rock Ed Philippines, an alternative education volunteer group that works for a more interesting way of presenting socio-civic issues to the youth. She also devotes time to giving media literacy lectures in campuses all over the Philippines, and is a staunch volunteerism advocate. Ms. Badoy was awarded as one of the Ten Outstanding Women in the Nation’s Service (TOWNS) and Ten Outstanding Young Men (TOYM) for 2010.

Pinoy_Blogfest 2.0 is a whole-day event, with several Social Activities targeted at various audiences. These are open to the public, as follows: 10:30 am to 12:oo nn – The New Workplace; 01:00 pm to 02:30 pm – It’s A Digital Life; 02:30 pm to 04:00 pm – Photography; 04:00 pm to 05:30 pm – Healthy Living. With expert resource persons for each of these social activities, the public will surely find the sessions both educational and entertaining. On-site registration will give the audience a chance to win raffle prizes and other give-aways.

Pinoy_Blogfest 2.0 looks at ‘The New Workplace’; job applicants welcome at Teletech booth

Saturday, July 30, 2011 1:49 PM ADBM Resources
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Fresh graduates and young professionals looking to explore new working arrangements are invited to come to Pinoy_Blogfest 2.0, which is happening on Friday, 05 August 2011, at the Trinoma Activity Center in Quezon City.

Teletech, a global leader in business process outsourcing, will have a recruitment booth on-site and will be entertaining applicants the whole day.  Interested job seekers are invited to present their updated resume to any of the Teletech staff.

Open to the public, Social Activity #1 scheduled from 10:30 am to 12:00 nn will focus on The New Workplace.  Work anywhere, anytime.  This is the office of the future, with co-workers housed not in a physical structure, but linked through technology.  Speakers will focus on how global changes and advances in technology present new professional opportunities and redefine work in the 21st century.

Mr. Angelo Hernandez and Mr. Louie Sangalang, Senior Managers for Talent Acquisition, will talk on the topic  “Inside the BPO Industry: It’s Impact on the Youth Today.”  Teletech is a global company that was built on thinking and acting outside traditional business boundaries.  It has offices and operations in 17 countries worldwide, providing support services for leading Global 1000 companies and governmental agencies.

Providing another perspective as an IT professional, Mr. Joey Gurango, will share his success story as a technopreneur.  He will talk on how jobs and career opportunities are changing vis-à-vis the skills and competencies required in the global marketplace.  His company, Gurango Software, is an award-winning Microsoft Dynamics partner and global provider of human capital management solutions serving 500 customers in 15 countries.  In recognition of his mastery of and contributions to software technologies and businesses, Joey was inducted into the Hall of Fame for Microsoft’s Most Valuable Professionals.  In 2006, he was acknowledged as one of the country’s Most Inspiring Technopreneurs by the Philippine Center for Entrepreneurship.

Interested participants are encouraged to register for a chance to win raffle prizes and other freebies to be given away during this Social Activity on The New Workplace.

Pinoy_Blogfest 2.0 is organized by GADGETS Magazine, with the support of The Coca-Cola Export Corporation,  Teletech, Canon, Globe, Pony, Neo, Asus, Western Digital, Archos, BenQ, JBL, Sennheiser, Manila Bulletin,  Business Mirror, and TriNoma.

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