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Generika, an award-winning drugstore chain, has signed a memorandum of agreement with the UP-Manila College of Pharmacy to upgrade pharmacy services by pioneering and advocating clinical care in communities, a practice now prevalent in the United States, Canada, Europe and other parts of Asia.

Erikagen, Inc., owner of the Generika Drugstore trademark, has commissioned the UP-Manila College of Pharmacy to create training modules for Clinical Skills Improvement for Ambulatory and In-Patient Services.  Tailor-made for Generika, the program consists of lecture, tools, didactics and practicals in unit dose drug dispensing and patient counseling services. 

The pilot program will be offered at St. Cabrini Medical Center (SCMC) in Santo Tomas, Batangas, where Generika operates the in-patient pharmacy for the hospital.  SCMC is the first institute to offer integrative cancer care and the first to be accredited as a medical tourism developer in the country.  The training program is expected to upgrade the standards of clinical pharmacy services provided by Generika to SCMC as an important step for the accreditation of the hospital for ISO standards.  This program is also in line with Generika's objective to offer improved clinical and ambulatory services to other hospitals.

Over the long term, the plan is to provide similar training to all community pharmacists employed by Generika Drugstore, thus ugrading the level of professional competence and revolutionizing the practice of pharmacy in Generika Drugstore outlets.  Through this concrete step taken by Generika, it hopes to encourage other drugstores nationwide to improve pharmacy practices for the ultimate benefit of the community.

The memorandum of agreement between Erikagen, Inc. and the UP-Manila College of Pharmacy was signed last 05 August 2011 in Makati City. 

Generika Drugstore is driven by a strong sense of social purpose and seeks to offer better quality and service as part of its corporate values.  Taking the extra step gives Generika an edge over competition, resulting in a successful business model that has been recognized by several prestigious awards.

In 2009, Generika was named by Entrepreneur Magazine for the Best in Franchise Support and Most Promising Franchise awards.  In 2008, Generika Drugstore was proclaimed the national winner in the drugstore chain category by the Drugstore Association of the Philippines (DSAP).