Monitoring Page

Generika, an award-winning drugstore chain, recently announced that it is opening up more areas in Metro Manila and Luzon, as well as in Visayas and Mindanao for franchising. For an overall initial investment of around P1.2-million, which already includes the P150,000 franchise fee, budding entrepreneurs can have their own business minus the trial and error of most start-ups.

Target areas which Generika is now processing for franchise applications are the entire Metro Manila, Bulacan, Pampanga, Tarlac, Pangasinan, Ilocos Sur and Ilocos Norte. It is aggressively expanding in Cebu, where it recently opened stores in Lahug and Lapu-Lapu, with three more—Pardo, Consolacion and Punta Prinsesa—in the pipeline. In Mindanao, Generika already has a presence in Cagayan de Oro, General Santos, Pagadian and Iligan. As part of its nationwide expansion, Generika is inviting interested franchisees from the Bicol region, as well as other areas in Visayas and Mindanao.

Compared to other generics outlets, Generika Drugstore has redefined the generics industry through affordable yet quality products as well as its air-conditioned stores, well-trained in-store personnel, and a host of value-added services.

All Generika Drugstore outlets are air-conditioned because studies show that heat and humidity can degrade a drug's efficacy. Thus Generika's air-con stores have been primarily designed to ensure the therapeutic value of medicines, while at the same time offering customer comfort and convenience through its more attractive premises.

As a pioneer of generic retail distribution, Generika has a wide range of generic medicines now available in the market. Each store has a licensed pharmacist who can provide patient counseling to customers. Professional staff also offer value-added services such as free blood pressure monitoring, affordable blood sugar testing, and other community outreach programs.

A team of programmers maintains superior information systems so that all Generika Drugstore outlets can provide better customer service through medical information, medicine alternatives, price comparison database, effective sales and inventory monitoring, and automated ordering replenishment. These systems ensure that Generika customers can get proper advice about their medical needs and drug options. At the same time, proper inventory monitoring ensures that stocks are always fresh and on-hand.

Taking the extra step to offer better quality and service has given Generika an edge over the competition, resulting in a successful business model that was recognized in 2009 by Entrepreneur Magazine with the Best in Franchise Support and Most Promising Franchise awards.

Generika Drugstore was the national winner in the drugstore chain category of the DSAP (Drugstore Association of the Philippines) Quality Award in 2008. In 2009, the BFAD (Bureau of Food & Drugs) Quality Seal Award was granted to five Generika Drugstore branches, while the Generika-Soledad branch was named overall winner for the drugstore chain category.

To explore the Generika franchise business, interested entrepreneurs may contact VisMin business development manager Mike Maquiran (922 8585112), or Metro Manila and Luzon business development manager Edward Arban (922 8984982). You may also visit the company website at www.generika.com.ph.