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Celebrating 25 Years

Suzuki Philippines, Inc. (SPH), the country’s only integrated automotive company, celebrated its 25^th year in the country with simple ceremonies held at their head office and manufacturing plant at Bagong Ilog, Pasig City last February 5, 2010. This was followed by a tree-planting activity and company outing on February 6.

Formally opening the anniversary festivities, SPH president Satoshi Uchida’s inspirational message enjoined employees to “improve your sales, improve your job, so we can make Suzuki No. 1 in the world.” In the same vein, managing director Catalina Calderon presented the company’s five-year goals, starting with the battlecry to “Double Up in 2011.” An inspirational song entitled “Hataw Suzuki” was launched to boost employee morale. Sang by in-house talents, the anthem will be played during company events to remind everyone of their commitment to a shared vision.

Employee citations and service awards were also part of the anniversary celebration, with SPH senior manager for import-export Esperanza Custodio as the lone recipient for a 25-year service award.

To signal their long-term commitment to contribute to the Philippine economy, Suzuki partnered with the Haribon Foundation in a tree-planting activity at Barangay Cuyambay, Tanay Rizal. Dubbed “Suzuki Plants”, this activity symbolizes the company’s way of giving a gift that endures for a lifetime and makes a lasting difference for future generations. A company outing at Villa Lorenza, Pililla, Rizal capped the anniversary celebrations.

Suzuki motorcycles were first introduced in the Philippines in 1959 by Rufino D. Antonio & Associates, Inc., who handled nationwide distribution. In 1975, Antonio Suzuki Corporation was formed as a joint venture company to expand motorcycle sales. In 1985, Suzuki Motor Corporation of Japan took over operations, establishing Suzuki Philippines as a wholly-owned subsidiary, handling both manufacturing and distribution of Suzuki motorcycles.

In 1999, the company marked another milestone when it took over automobile operations from Pilipinas Transport Industries, Inc. (PTII), thus expanding its product line to include automobiles, and becoming the only integrated automotive company in the country carrying a full range of two-wheel and four-wheel product lines.

In its 25-year history, SPH has built a heritage of trust and reliability, with a loyal following of Suzuki owners who recognize the brand’s eminence as an innovator and trendsetter.

With a commitment to contribute to the national economy, SPH exported its first batch of Philippine-made Suzuki motorcycles to Guatemala in 1990. In line with the government’s program to establish backward linkages with allied companies, SPH continues to expand its localization program, sourcing as much as 45% local components for its tricycle models.

Faced with the challenges of globalization and free trade allowing importation of low-cost motorcycles, SPH is adopting a growth strategy focused on increasing both the solo-ride and tricycle segments. As the country continues to industrialize, Suzuki motorcycles will provide a safe, economical, convenient and fashionable means of transportation.

Suzuki automobiles enjoy a niche following among local car aficionados, and have earned accolades despite their relatively recent entry in the Philippine market. The Suzuki Celerio M/T posted the lowest fuel consumption of 34.34-km per liter in the 2009 E10 Fuel Economy Run of the Department of Energy. It was also named Best Value for Money in the 2009 Car of the Year (COTY) awards, while the Suzuki APV Type II was awarded the 2009 Best Compact People Carrier by C! Magazine.

SPH is committed to doing its share in accelerating the progress and industrialization of the country by introducing more dynamic products for both motorcycles and automobiles as well as programs for the Filipino motoring public harnessing the power of Suzuki’s Way of Life by providing them the best quality vehicles that offer not just ease in transportation, but lifestyle options as well.

Starting out as a compact off-road vehicle in 1989, the Suzuki Vitara enjoyed a niche following among off-road enthusiasts, and established Suzuki’s reputation as a manufacturer of high-performance, fuel-efficient, and well-built workhorses. The first-generation Suzuki Vitara was locally available from 1994-2004 in a range of variants, sporting an engine displacement of 1.6 L with 5-speed manual or 4-speed automatic transmissions.

In October 1999, Suzuki Philippines marked a milestone in its history when it took over the automobile operations from Pilipinas Transport Industries, Inc. The expansion greatly strengthened Suzuki’s image and capability in carrying its four-wheel division. In July 2000, Suzuki Automobile launched its flagship model, the Suzuki Grand Vitara, with its all-new 2.5L V6 engine, building on the rich heritage of the Vitara model in the sport utility vehicle (SUV) market.

In its latest incarnation, the new Suzuki Grand Vitara is a refined SUV with a tradition of excellence. Responding to the changing needs of the market for an SUV adapted to city driving with improved fuel efficiency but retaining the power of its predecessor, Suzuki Philippines opted to bring in the 2.4L 4x2 AT model. This crossover ute features a front-engine rear-wheel drive configuration mated to a 4-speed automatic transmission drive train. It is powered by a fuel-efficient, 2.4L 16-valve gasoline engine that delivers maximum power of 164hp @ 6000rpm and maximum torque of 225Nm @ 4000rpm.

Carrying on Suzuki’s traditional strong stance and engineering, the Suzuki Grand Vitara’s unibody construction delivers improved body rigidity, handling and safety. In addition, it incorporates Suzuki’s patented ladder frame design for enhanced durability. Four-wheel independent suspension with McPherson struts and multi-link rear suspension ensure riding comfort.

A dignified exterior with an edgy visual strength and presence, a new front grille and bumper design, as well as new, five-spoke 17-inch alloy wheels make the Suzuki Grand Vitara a commanding yet refined presence on the road.

The Suzuki Grand Vitara has been cited as “attractively-priced” with its host of standard features not usually found in the compact SUV class. Sure to delight audiophiles is a sophisticated audio system with MP3 playback, front auxiliary jack and 4 speakers and steering wheel mounted controls. A fully-automatic climate control system provides utmost comfort even during the hottest summer days. Power windows, power door locks, power side mirrors and keyless entry are standard. The new meter cluster incorporates an information center that gives you the time, temperature and fuel consumption.

In the Philippines, the Suzuki Grand Vitara 2.4L 4x2 AT is offered in three colors — Bluish Black 3, Silky Silver Metallic, and Pearl White. It is attractively priced at P1,275,000 from a network of 18 Suzuki automobile dealers nationwide.

Suzuki Philippines is the only integrated automotive company in the country, offering passenger cars commercial vehicles and motorcycles, in its model line-up.

CinemaTube, the networkable high-definition media player, recently got a firmware upgrade that improved its network connection compatibility along with a more user-friendly interface. The latest upgrade, released online last January 5, 2010, also introduced improvements in file-handling and file-sharing. At the same time, CinemaTube now has playback support for Blu-ray ISO files, improved compatibility with Sony W-series TV models, and resolves occasional DVD file crashes.

With CinemaTube from Brite-View, you can now enjoy the full high-definition capability of your cutting-edge, high-end TV at a price that’s a fraction of other HD players. The CinemaTube makes CDs and DVDs obsolete, as it allows you to enjoy digital entertainment on your large screen TV. You can plug in your USB drive and watch the latest movies or view a photo slide show set to music in crisp, high-resolution quality.

An excellent value-for-money proposition, the CinemaTube boasts features that will delight home video enthusiasts. Purists will be delighted with its full high-definition video resolution, delivering Blu-Ray quality videos. Digital audio capability (Dolby Digital and Digital Theater Systems support) ensure high-definition sound for a total entertainment experience. And because the CinemaTube is the ultimate media transformer, it is able to decode virtually all types of video-audio formats so you don’t need to worry about compatibility. For the ordinary consumer who just wants to luxuriate in an excellent home theater experience, this means you simply link a media source like a USB drive to the CinemaTube, plug it in to your HDTV — and enjoy.

The CinemaTube has a built-in ethernet port that allows you to stream media content from your computer to the TV. Or, taking it a techie notch higher, you can watch internet and PC content on your TV by connecting the CinemaTube to your home network.

Another feature that makes the CinemaTube a must-have is its energy-efficient torrent download capability. Consuming only 10-watts of electricity when downloading, you can hook up the CinemaTube to your network router and leave it to download your favorite torrents to a USB storage device.

Product support is assured through online firmware updates from the Brite-View site to keep your CinemaTube unit in-synch with the latest technical developments. This ensures that your CinemaTube investment is not wasted when fresh upgrades become available.

The CinemaTube retails for a very affordable introductory price of P6,350 at the following computer shops and home theater stores: Accent Micro, PC Express, The Electronic Boutique, Microstation, PC Live, The Home Theater, TheaterWorks, Gogadgets, Listening in Style, Listen Up, Rising Sun Computers, Eyo Sales and Technologies, Gadgets in Style and Listening Room.

The CinemaTube is a product of Brite-View, a brand owned by Zinnet USA. Based in Los Angeles, Zinnet designs and manufactures consumer electronics for a digital lifestyle. Brite-View offers tech-savvy users the ultimate home entertainment experience through its user-friendly HD multi-media players and wireless HDMI transmission solutions.

In the Philippines, the CinemaTube is distributed exclusively by Omega Supreme Enterprise. Interested dealers may contact sales@digilivingph.com or call (02) 9754677. For more details, please visit www.digilivingph.com. To download firmware upgrades, visit www.brite-view.com/support.php.

Suzuki Philippines, Inc. (SPH), the country’s only integrated automotive company, marks a major milestone in its history as it celebrates its silver anniversary. Established in February 1985, Suzuki Philippines has earned a well-deserved reputation for offering superior quality yet affordable motorcycles to Filipino consumers.

Suzuki motorcycles were first introduced in the Philippines in 1959 by Rufino D. Antonio & Associates, Inc., who handled nationwide distribution. In 1975, Antonio Suzuki Corporation was formed as a joint venture company to expand motorcycle sales. In 1985, Suzuki Motor Corporation of Japan took over operations, establishing Suzuki Philippines as a wholly-owned subsidiary, handling both manufacturing and distribution of Suzuki motorcycles.

In 1999, the company marked another milestone when it took over automobile operations from Pilipinas Transport Industries, Inc. (PTII), thus expanding its product line to include automobiles, and becoming the only integrated automotive company in the country carrying a full range of two-wheel and four-wheel product lines.

In its 25-year history, Suzuki Philippines has built a heritage of trust and reliability, with a loyal following of Suzuki owners who recognize the brand’s eminence as an innovator and trendsetter.

Suzuki motorcycles have been enjoyed by Filipino riders for more than five decades, with loyal enthusiasts who value its proven performance and reliability over the years. Always sensitive to consumer demand, Suzuki has responded to changing market trends by introducing innovative products like the Raider R150. It has also spearheaded various programs aimed at promoting motorcycling as an alternative lifestyle as well as motorcycle riding safety. Suzuki motorcycles are highly-regarded for their durability, overall excellent performance, fuel efficiency and environment-friendliness. Recent achievements in the local racing scene are a testament to Suzuki motorcycles’ exceptional performance.

Suzuki Automobiles

Suzuki automobiles enjoy a niche following among local car aficionados, particularly among compact vehicle enthusiasts. Its current product line include: Suzuki Grand Vitara, Suzuki Jimny, Suzuki APV Type II, Suzuki SX4 sedan, Suzuki Swift, Suzuki Celerio, and Suzuki Alto.

Despite its relatively recent entry in the local car market, Suzuki automobiles have earned accolades. Most recent of which were the 2009 Car of the Year (COTY) “Best Value for Money” award given to the Suzuki Celerio by the prestigious Car Awards Group Inc. (CAGI), and the 2009 Best Compact People Carrier award given to the Suzuki APV Type II by automotive publication C! Magazine. In the 2009 E10 Fuel Economy Run of the Department of Energy, the Suzuki Celerio M/T posted the lowest fuel consumption of 34.34 kilometers per liter.

Economic Contributions

Suzuki Philippines is committed to being a good corporate citizen by contributing to the Philippine economy. In 1990, Suzuki Philippines exported its first batch of Philippine-made Suzuki motorcycles to Guatemala.

In line with the government’s program to establish backward linkages with allied companies, Suzuki is expanding its localization program, sourcing as much as 45% local components for its tricycle models.

Faced with the challenges of globalization and free trade allowing importation of low-cost motorcycles, Suzuki Philippines is adopting a growth strategy focused on increasing both the solo-ride and tricycle segments. As the country continues to industrialize, Suzuki motorcycles will provide a safe, economical, convenient and fashionable means of transportation.

Suzuki Philippines is committed to doing its share in accelerating the progress and industrialization of the country by introducing more dynamic products for both motorcycles and automobiles as well as programs for the Filipino motoring public harnessing the power of Suzuki’s Way of Life by providing them the best quality vehicles that offer not just ease in transportation, but lifestyle options as well.