Generika Drugstore named most promising Filipino franchise


Mr. Teodoro Ferrer (center), president of Erikagen Inc., receives the Most Promising Filipino Franchise Award given to Generika Drugstore at the 11th Franchise Excellence Awards Night held last 22 September 2011 at the SMX Convention Center, Pasay City. 
Generika Drugstore was named the Most Promising Filipino Franchise by the Philippine Franchise Association (PFA) during the 11th Franchise Excellence Awards Night held last 22 September 2011 at the SMX Convention Center, Pasay City.

Since it started franchising operations three years ago, Generika has successfully expanded nationwide with over 200 outlets offering quality generic medicines.  It plans to add at least 180 stores annually.  According to Mr. Teodoro Ferrer, president of Erikagen Inc., the company behind the Generika Drugstore trademark:  “Being recognized as the Most Promising Filipino Franchise is an affirmation of our mission to bring affordable yet quality medicines to Filipino consumers.  I believe that our strong sense of social purpose gives Generika that extra edge over competition, resulting in a successful business model.”
Earlier this year, Generika announced plans to expand its franchising operations nationwide, particularly to key cities in Visayas and Mindanao, as well as untapped areas of Luzon to augment its strong presence in Metro Manila and nearby provinces.  By joining the Generika family, budding entrepreneurs can have their own business—minus the trial and error of most start-ups—for an overall initial investment of around P1.2-million, inclusive of the P150,000 franchise fee.  This makes it an ideal venture for overseas Filipinos, retirees, and young professionals looking for a secure income stream.

Generika Drugstore outlets stand out in the generics industry as all stores are air-conditioned to preserve the therapeutic value of medicines while offering customer comfort and convenience.  Store personnel are carefully selected during recruitment and well-trained to offer value-added services such as patient counseling, free blood pressure monitoring and affordable blood sugar testing.

Community services are part and parcel of a Generika Drugstore's operation.  An excellent example was the well-atttended medical mission conducted on 24 September 2011, to celebrate its 8th anniversary.  A total of 2,841 adults and chilcren were given free medical consultations and medicines at the Benigno S. Aquino Jr. Elementary School at Commonwealth Avenue, Quezon City.

The Franchise Excellence Awards (FEA) is a joint partnership of the Philippine Franchise Association (PFA), the Department of Trade & Industry (DTI), the Philippine Chamber of Commerce & Industry (PCCI), and the Philippine Retailers Association (PRA).  Franchise Excellence awardees are judged on a set of carefully-crafted criteria, including: the franchise concept’s franchise program, sales and marketing program, franchise operating system, corporate social responsibility, ethical pracices and reputation, growth and financial performance, and profitability.

The Most Promising Filipino Franchise awarded to Generika Drugstore is the latest recognition for this very dynamic company. In 2010, its president Teodoro Ferrer, was acclaimed as a Finalist for the Ernst & Young Entrepreneur of the Year Award administered by SGV Foundation. In 2009, Generika was named by Entrepreneur Magazine for the Best in Franchise Support and Most Promising Franchise awards.  In 2008, Generika Drugstore was proclaimed the national winner in the drugstore chain category by the Drugstore Association of the Philippines (DSAP).  

Gen F! PANA Foundation’s 2nd IMC Youth Congress Live on October 7


How do you top a successful debut?  You gear up for a repeat!

On October 7, 2011 the PANA Foundation will stage the 2nd PANAF IMC Youth Congress where fresh young minds from the top universities will gather at the Irwin Theater of the Ateneo de Manila University.

On just its second year, the IMC Youth Congress packs a stage-full of the country’s young, best and brightest.  Carrying all the pop-techno-gadgetry of a digital century in their genes, the 2nd PANAF IMC Youth Congress presents Gen F! - Find, Follow, Friend, Fashion, Fun, and Facebook.

A crafty and cool event, the PANAF IMC Youth Congress features a multi-panel collection of relevant speakers of carefully chosen young achievers.  To reveal precious knowledge and insights from their own success stories, these young creatives, entrepreneurs and leaders speak in a shared language with the young.

Award-winners of international competitions, young representatives from multi-national companies, original thinkers and skilled craftsmen, speakers include media personalities, brand managers, animators, comics writers and graphic designers, to name a few.

Moderators include Tessa Prieto-Valdes, McDonald’s Margot Torres, Petron’s Charmaine Canillas, ABS-CBN’s March Ventosa and SM’s Rudy Villar.  Keynote Speaker is Tim Yap.

Join PANAF and friends as we bring the best practitioners of the trade the country has to offer on one stage in Gen F. Ticket cost is P500.00 for students and faculty.

This event is co-presented by PANA and The Philippine Star.

Major sponsors: Manila Broadcasting Company, Kickers, High Sierra. Minor sponsors are McDonald’s, Purefoods Tender Juicy Hotdog and Tupperware Brands Philippines.

For more information, contact Aileen Lucero at +63 2 894 0475 and 894 0013. Or email@pana.com.ph.

The New Audience
Moderator: Tessa Prieto-Valdes – Columnist/Host/Fashion Icon
Christopher “Toff” de Venecia
Tricia Gosingtian
Carlo Ople
Shawn Yao

The New Shapers
Moderator:  Charmaine Canillas – Head of Corporate Affairs, Petron
Brandie Tan and Tin Sanchez
Vic Icasas
Dave Buenviaje and Mei Marasigan-Brantzeg

The New Broadcast Media – ABS-CBN
Moderator:  Rudy Villar - AVP, SM Development
Ernie Lopez - Publishing
Cookie Bartolome – Branded Entertainment
Miguel Mercado – Digital TV

The New Shakers
Moderator: March Ventosa – Managing Director, ABS-CBN
I. Directors + Animators + Gamers
Sid Maderazo
Angelo Sta. Catalina
John Paul Peña

Events Managers/Designers + Publishers
Vernon Go
Budjette Tan
Team Manila: Mon Punzalan and Jowee Alviar

The New CSR
Moderator:  Margot Torres – VP for Marketing, McDonald’s Philippines
John Chua
Ayala Foundation: John Anthony Quesada
Ivan Henares

Petron honors Vision Petron winners


An arts and culture program for the youth, Vision Petron is an exhibition and competition for young and budding artists.   Themed Lakbay Pinoy —Journeys to Remember, Pathways to Rediscover, this year’s competition focused on life journeys expressed symbolically by roads, highways and byways.  

The winners of this year's Vision Petron student art competition were honored in awarding ceremonies held at the Petron Mega Plaza in Makati City last 31 August 2011.

The student art competition drew a record field of almost 2,000 submissions from student artists nationwide, the highest-ever in eleven years.   Out of almost 700 entries in the painting category, a distinguished board of judges headed by National Artist Napoleon Abueva picked the following grand prize winners:

Painting - Oil/Acrylic:  Lakbaying Walang Katapusan by Dale M. Erispe, Technological University of the Philippines Manila;  The Path of Life by Michael V. Froilan, Eulogio 'Amang' Rodriguez Institute of Science & Technology;  San Juanico Bridge: The Golden Bridge by Erick E. Salon, Kurit Bicol.

Painting - Water-Based Media:  Living on a Prayer by Karl P. Albais, Mapua Institute of Technology; Lakbay Aral by Mark Kelvin M. Benitez, Polytechnic University of the Philippines; and Dugtungan ng Lahi by Arnold D. Lalongisip, PUP Lakandayang Cultural Association. 

Almost 900 entries were received for the Photography category, with the following awarded the grand prize:  Ride Under the Rain by Kirk Gideon S. Buenconsejo, Cheers Review Center; Gareta by Gib Sam G. Salak, Adventist University of the Philippines;  Success Begins Here by Alexis G. Gapal, University of the East Caloocan; Little Help for Mom by Lydel S. Buenconsejo, University of Cebu; Blur by Marc Henrich W. Go, University of Santo Tomas; and Joyride by Eden Joy L. Cruz, Philippine Women's University Davao.

Out of close to 300 submissions for the T-Shirt Design category, the grand prize winners were:  Lakbay Pinoy! Patungo sa Pag-unlad by Emil Aldrine B. Alarcon, PUP Landayang Cultural Association;  Juan Ride by Katleen Joy F. Gonzales, Bulacan State University; and Trip to Happiness by Renz Marrione D.R. Bautista, Bulacan State University.

Grand prize winners each received a cash prize and a trophy designed by National Artist Napoleon Abueva.  Their schools were also awarded desktop computers. 

Petron believes that everyone has his/her own unique perspective on things and that this uniqueness can be expressed in so many different ways. This is the inspiration behind Vision Petron — the belief that free artistic expression remains intrinsic to nation-building.  Support of the different Philippine art forms and the Filipino talents are the main thrusts of this advocacy.

The annual student art competition program of Vision Petron is open to all talented students enrolled in a regular university or college course, or in tutorial and photography classes.