Petron supports CFC Pearl Anniversary

Monday, June 27, 2011 1:37 PM ADBM Resources
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Couples for Christ (CFC), a faith-based organization for married couples, celebrated its 30th Anniversary last 26 June 2011 with a grand celebration at the Rizal Park in Manila. An estimated crowd of 80,000 to 100,000 participants joined the whole-day program, marking the culmination of CFC’s week-long celebration.

A CFC golf tournament at the Villamor Airbase Greens kicked off the activities last 21 June 2011. This was followed by a CFC International Mission core gathering at the Christ the King Parish Church in GreenMeadows, Quezon City, in the evening of the same day.

On Wednesday, 22 June, the group held the CFC Global Leaders Summit, the CFC ANCOP Congress, and the ANCOP Song Writing Festival at the AFP Theater. Thurday, 23 June marked the elections of the CFC international council and board of elders.

The program on Friday, 24 June, consisted of the CFC Church Integration Contest and the CFC Cultural Night at the PICC Forum Tent, while the whole day of Saturday, 25 June, was devoted to the Freedom to Love Conference at the ULTRA.

The CFC membership numbers more than half a million couples in 79 provinces nationwide and in 127 countries all over the world. The organization cuts across all social and racial barriers as it caters to all kinds of people with special programs that address both spiritual and secular concerns. CFC has also earned a well-deserved reputation as having a heart for the poor.

Petron, the country’s largest oil company, has expressed support for CFC’s anniversary celebrations by providing Petron eFuel cards. The Petron eFuel Card is a stored value or prepaid card that may be used to purchase merchandise or services from over 600 participating Petron establishments nationwide. Purchases through the card are accepted at Petron service stations, Petron Treats convenience stores, and Petron car care centers equipped with BPI point of sale terminals. The Petron eFuel Card is valid for five years from date of issue, and may be reloaded electronically. It is also fully transferable, but the value loaded cannot be converted to cash.

By partnering with the Couples for Christ, Petron is reaching out to the family-oriented market segment, and providing added convenience to their customers through worry-free, cashless transactions. The pre-loaded Petron eFuel Card also allows families to set a definite budget for their gasoline and other car maintenance expenses.

In celebration of SME Week

Tuesday, June 21, 2011 10:01 AM ADBM Resources
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Free entrepreneurship training programs offered
As part of the celebrations of SME Development Week, DTI Secretary Gregory L. Domingo recently announced that budding entrepreneurs can avail of free entrepreneurship training programs to be offered on 8-9 July 2011, at the Philippine Trade Training Center. This is in keeping with the drive to encourage more Filipinos to participate in the SME sector, with the call to action “Pinoy SME: Business Tayo!”

The free entrepreneurship programs will consist of Business Development Briefing Sessions offered by DTI-Bureau of Micro, Small and Medium Enterprise Development (BMSMED) as part of its mandate to provide start-up enterprises with a knowledge base on a wide range of topics relevant to SME development.

Scheduled in the morning of Friday, 8 July 2011 are the following briefings: How to be an Entrepreneur; Barangay Micro Business Enterprise (BMBE) Law; Awareness on Product Standards Law; Consumer Rights and Protection; How to Acquire a BFAD Certificate.

The afternoon session for Friday, 8 July 2011 will offer: Integrated Business Licensing; Orientation on HALAL Certification; Orientation on the Cleaner Production for Small Business; Packaging Design and Labeling; Product Design Awareness; Orientation on Registering for Patents, Trademarks and Trade Names.

Meanwhile, the Philippine Trade Training Center (PTTC), which specializes in training programs intended to strengthen the Filipino export sector’s competitive advantage in the world market will also be offering free business management and demo skills sessions.

The course offerings on Friday, 8 July 2011 consist of: Basic Hilot; E-marketing – Setting up a Webstore; How to Set up a Laundry Business; Perfume and Cologne Making; Exploring Business Opportunities in Kosher Markets; Herbal Soap Making; Meat Processing 1 & 2; Basic Beadworks; Laundry and Cleaning Aids; and Gift-wrapping.

On Saturday, 9 July 2011, the free training will cover: Basic photography; Flip-flops Making; Managing a Money Changer Shop; Financing and Lending Programs; How to Start a Business; Food Safety; Siopao and Dimsum Making; No-bake Cakes; Polvoron and Pastillas Making; Buying a Franchise; Apartment/Commercial Stall Rental Business; Perfume and Cologne Making; Advanced Beadworks; Cleaning Aids 2; Flowers and Balloon Arrangement; and Empanada, Pizza Rolls.

Participants to the free entrepreneurship training programs will be accepted on a first come, first served basis, with registrations starting at 7:30AM. For more information, please call DTI-BMSMED at telephone numbers 897 1693 or 751 5076, and PTTC at telephone numbers 468 8962 to 70 or visit http://www.dti.gov.ph/uploads/DownloadableForms/SME_Bulletin_Final.pdf.

Petron rolls out mid-year sales promos

Friday, June 17, 2011 3:02 PM ADBM Resources
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Leading oil company Petron Corporation recently announced its mid-year sales promos for various product lines, to give consumers more values for their patronage.

Instant Win Promo (school supplies). In time for school opening, every P1,000 single or accumulated purchase of Petron Diesel Max or Petron Xtra Unleaded entitles the customer to pick a prize. At stake are ballpens, pencils, key chains, notebooks, and ID laces. This promo is offered at participating stations in the Bicol region as well as in VisMin, from June 20 to July 20, 2011.

Free SanMig Coffee Promo. From 6-9 am, Petron helps keep jeepney drivers awake with free SanMig coffee for every P150 purchase of Petron DieselMax. Offered at participating Petron stations in Northern Luzon and Southern Luzon, this free coffee offer runs from June 20 to July 20, 2011.

Bo’s Coffee Promo. Coffee lovers will surely appreciate the P100 gift certificate from Bo’s Coffee that they get with every Petron Change Oil package from June 01 to July 15, 2011. The promo is available at Petron stations in Metro Manila as well as in Visayas and Mindanao.

Instant Trapal and Tire Cover Promo. Targeted at tricycles and public utility vehicles, this promo offers a free trapal or free tire cover. A purchase of 1-liter of Petron Sprint 4T or Petron Sprint 2T plus P200-worth of Petron XCS instantly entitles the buyer to a free trapal. A purchase of 6-liters of Petron Rev-X plus P500-worth of Petron Diesel Max gives the customer a free tire cover. Promo runs from June 01 to July 30 in Metro Manila and from June 15 to July 15 in the rest of Luzon.

SM Advantage Card-Petron Gasul Promo. Running from June 01 to August 31, 2011, all SM Advantage Card holders who buy an 11-kg Petron Gasul will earn 5 bonus points on their card. This promo is offered at select Gasul outlets in Metro Manila.

Petron Lakbay Alalay Free Safety Check-Up. In support of the recently-launched global initiative of the United Nations Decade of Action for Road Safety, Petron has also expanded its Petron Lakbay Alalay free safety check-ups into a year-round program at participating Petron stations nationwide. The free safety checks help ensure that vehicles are well-maintained and roadworthy for safe, accident-free travel.

To take advantage of all these value-added offers from Petron, simply visit the participating dealers that are easily-identified through the promo banners and streamers prominently displayed on-site.

2011 SME STAR PROGRAM

Wednesday, June 15, 2011 11:13 AM ADBM Resources
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Provincial MSMED Councils honor SME Rising Stars

In the run-up to SME Week, which will be celebrated on the second week of July this year, the provincial MSMED Councils have started announcing the winners of the SME Rising Star Award in their respective provinces.

With government statistics indicating that 99.6% of registered businesses belong to the micro, small and medium enterprise segments, the government’s SME Star Program was formulated as an important framework for SME development and promotion.

According to DTI Secretary Gregory L. Domingo, “The SME Star Program is a competency program that supports the growth and sustainability of SMEs through the business development stages. In cooperation with other SME stakeholders, we offer a package of services and interventions in such key areas as marketing, production, financial management, and management and technical skills development, in order to nurture the enterprise’s growth to the next stage.”

The SME Star Program identifies three stages of business development, with a corresponding recognition or award for each level. Stage 1 is the start-up or capability-building phase, and is recognized through the SME Rising Star Award given at the provincial level. Each province awards three SME Rising Stars — one winner each for the micro, small, and medium enterprise categories. A total of 249 start-up businesses are recognized as SME Rising Stars annually. Stage 2, identified as the market penetration or export awareness stage, is the next step in successful enterprise development. At this stage, outstanding businesses are recognized at the regional level with the SME Star Elite Award. Per region, one micro, one small and one medium enterprise is conferred the SME Star Elite Award; a total of 48 deserving SMEs will receive the recognition annually.

Nueva Ecija recently announced the province’s first-ever nominees to the SME Star Elite Awards, as follows: Kababaihang Masigla ng Nueva Ecija, Nueva Cabanatuan Meat Products, and Philnor Aqua, Inc. for the micro, small and medium enterprise categories, respectively. At the awarding ceremonies, Dr. Reynato C. Arimbuyutan, president of the Philippine Chamber of Commerce and Industry-Nueva Ecija chapter noted that, “The awards might be the key needed to open the interest of businessmen to improve the competitiveness of the province.”

The SME Star Program is seen as an important component in MSME development and promotion, as it recognizes outstanding entrepreneurs that have shown remarkable achievements in growing their businesses to become globally competitive enterprises.

As part of the SME Week celebration in July, President Benigno Simeon C. Aquino is expected to launch the search for the national SME Star Presidential Awardees from among the top SMEs in the country, particularly those that have successfully expanded operations in the domestic market or become globally competitive. One SME Star Presidential Award winner will be announced in 2012.

Generika aircon stores ensure drug potency

Tuesday, June 14, 2011 10:15 AM ADBM Resources
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Heat, humidity can reduce efficacy of medicines
Studies show that exposure to heat and humidity can affect the potency and stability of many prescription and over-the-counter medicines. In fact, although most drugs are recommended to be stored at “room temperature”, the ideal temperature range for safe drug storage is actually from 15 to 30 degrees Celsius.

The Philippines’ tropical weather is less than ideal for proper medicine storage. Especially during the hot summer months, daytime weather often reaches over 30 C. This can result in a degradation of our medications, making them less efficacious with the possibility of producing some adverse effects, without our knowing it.

Because medicines are sensitive to temperature and humidity, all Generika Drugstore outlets are air-conditioned to preserve the efficacy and potency of its products, while at the same time serving its customers in a more comfortable setting. Similarly, the Generika central warehouse and storage facility is temperature-controlled to ensure that the stocks are stored safely and effectively in accordance with required standards. According to the US Pharmacopeia (USP), controlled room temperature is defined as “a temperature maintained thermostatically that encompasses the usual and customary working environment of 20 to 25 C that allows for brief deviations between 15 to 30 C that are experienced in pharmacies, hospitals and warehouses.”

A UK study pointed out that many drugs such as cephalexin, ampicillin and erythromycin, are temperature-sensitive and have reduced efficacy when exposed to high temperatures. Even aspirin has been shown to degrade when exposed to heat.

Here are some tips to ensure your medication retains its efficacy:
• Always check storage information for your medicines. It may be wise to refrigerate certain medications.
• Avoid stocking up on large amounts of medicine. Have a small supply for emergencies and buy fresh medicines as needed.
• Never leave your medicines inside the car for long periods; do not store medicines in the trunk of your car.
• When traveling, keep your medicines in your hand-carried bag instead of checking them in with your luggage. Be sure, though, to use their original containers with pharmacy labels to avoid problems with international checkpoints.
• Do not leave the cotton plug inside the medicine bottle. Doing so can draw moisture into the container.
• Check the expiration date each time you take a drug. Throw out and replace any medications that are out of date.
• Never use medication that has changed color, consistency or odor, regardless of expiration date. Throw away capsules or tablets that stick together, are harder or softer than normal, or are cracked or chipped.
• Do not store your medicines inside the bathroom. Bathroom cabinets tend to be warm and humid, an environment that speeds up the drug breakdown process. Bathrooms are among the worst places to store medicines.

Generika Drugstore prides itself in being driven by a strong sense of social purpose. As noted by Generika president Teodoro Ferrer, “At Generika, we put the quality of the medicines we sell above all other considerations. Generic drugs should never be equated to lower quality. By providing affordable, quality medicines, we have a unique opportunity to contribute to the health of the communities we serve.”

Generika Drugstore was the national winner in the drugstore chain category of the DSAP (Drugstore Association of the Philippines) Quality Award in 2008. In 2009, the BFAD (Bureau of Food & Drugs) Quality Seal Award was granted to five Generika Drugstore branches, while the Generika-Soledad branch was named overall winner for the drugstore chain category.

Key stakeholders commit support for SME Summit

Sunday, June 12, 2011 12:47 PM ADBM Resources
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DTI Secretary Gregory L. Domingo has announced that preparations for the SME Development Week celebrations this year are well underway, with commitments of support from key stakeholders.

In particular, the SME Summit, scheduled for 07 July 2011 at the Philippine Trade Training Center, is expected to serve as a springboard for the SME Development Agenda of the Aquino administration.

The morning plenary session, which will showcase SME Success Stories, will focus on how private and public sector partnership can nurture award-winning, world-class businesses from ordinary citizens.

The first plenary session will highlight an Enabling Business Environment as one of the key components for SME success. Lined up as resource persons are Jose Sales de Villa, proprietor of Giga Enterprises, an award-winning producer of organic wellness products; Emilio Tingson, a licensing officer from Ormoc City; and Sergio Ortiz Luis, Jr., chairman of the Philippine Chamber of Commerce & Industry.

The next sharing session on Access to Finance will start off with a presentation by Rommel T. Juan, president and chief executive officer of Binalot Fiesta Foods, Inc., a local fastfood chain serving favorite Pinoy dishes wrapped in banana leaves. After him will follow Dr. Ramon Quesada, chairman of the Small Business Corporation, a government agency that provides liquidity support and financing facilities for SMEs. The third speaker will be Agnes Angeles, a senior vice-president of Planters Development Bank, a privately-owned bank offering products and services specially geared for SME promotion.

The third sharing session, on Access to Markets, will start off with Venus C. Genson Ph. D., managing partner of Venus Crafts, an exporter of fine Philippine furniture. Rosario Virginia C. Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM) will also discuss the programs and services for promoting Filipino exports, while Josephine T. Locsin, president of the Association of Negros Producers (ANP) will present their experiences in expanding their market presence.

The final session on Productivity and Efficiency, will have the following speakers: Ret. Col. Virgilio C. Jose of Vjandep Bakeshop, based in Camiguin Island, will share how their shanty-like factory was able to expand into a modern production facility with assistance from the Department of Science & Technology (DOST). His talk will be complemented by presentations from Dr. Teresita C. Fortuna, NCR regional director of the Department of Science & Technology (DOST), and Joel C. Amante, president of the Philippine Total Quality Management Foundation as resource persons.

The SME Summit is expected to bring together entrepreneurs, MSMED Council members, local government units, trade and industry associations, business development services providers, and other SME advocates.

Petron Lakbay Alalay supports global initiative for road safety

Thursday, June 2, 2011 12:06 PM ADBM Resources
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Petron Lakbay Alalay, the county’s longest-running and most extensive motorist assistance program, has aligned its activities to strongly support the United Nations Decade of Action for Road Safety 2011-2020, launched on 11 May 2011. The campaign was rolled out in the Philippines under the auspices of the Department of Transportation and Communication (DOTC), the Philippine Global Road Safety Partnership (PGRSP), and international agencies such as the World Health Organization (WHO) and the Asian Development Bank (ADB).

One of the key elements during the launch was the presentation of the Philippine Road Safety Action Plan (PRSAP), formulated by the DOTC in partnership with other government agencies and private sector representatives.

The global road safety advocacy includes a Road Safety Pledge that states: “ I support the Decade of Action for Road Safety 2011-2020. As a road user, I pledge: Not to use my cell phone while driving; Not to drive under the influence of alcohol or drugs; To always use a seatbelt while driving; To maintain my car in good, roadworthy condition; Not to be goaded into road rage by aggressive drivers and motorcyclists; Not to throw garbage out of my car; To always observe and follow road laws, rules and regulations.”

Petron Lakbay Alalay, which was recently expanded from a Holy Week motorist emergency assistance activity into a full-blown summer road safety program, inherently supports the objectives of the United Nations Decade of Action for Road Safety 2011-2020. In particular, the free safety checks offered at participating Petron stations helps ensure that vehicles are well-maintained for worry-free travel. Petron also has a Mobile Lakbay Alalay project that sends road safety tips as well as car care and service reminders to registered mobile phone users.

Through its network of more than 1,700 service stations—the largest in the oil industry—Petron is in an excellent position to further promote the road safety advocacy in response to the worldwide call to action to prevent road accidents and save lives.


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