Generika accredited as BPI Family franchise brand
Generika Drugstore was chosen as a BPI Family Ka-Negosyo Accredited Franchise Brand for 2012-2013, in simple ceremonies held last 24 July 2012, at the Bayanihan Center in Mandaluyong City.
This accreditation is part of the Ka-Negosyo Best List program of BPI Family Savings Bank, which chooses and supports the franchise brands that have excellent growth potential. According to BPI Family Ka-Negosyo, it "grants the seal of approval to franchise brands that observe superior financial soundness, strong technical and marketing support for its franchisees, and transparency in business practice."
The Ka-Negosyo plaque, received by Generika Drugstore president Teodoro L. Ferrer, is a recommendation from BPI Family Savings Bank that Generika Drugstore is deemed worthy to be included in the bank's guide to the best recommended, most established, profitable and franchisee-friendly brands in the country.
With this endorsement, entrepreneurs who are interested in opening a Generika Drugstore franchise can easily avail of the bank's Ka-Negosyo Franchising Loan to help them get started and to keep the business growing. As an accredited franchise partner, Generika Drugstore franchisees enjoys exclusive privileges such as no-collateral franchising loan, short processing time. and preferential exposure for bank marketing initiatives.
During the upcoming Franchise Asia Philippines 2012 held at the SMX Convention Center last July 25-29, 2012, Generika Drugstore, the 2011 Most Promising Filipino Franchise awardee, offered Filipino entrepreneurs the opportunity to invest on a proven business model that guarantees excellent returns.
With franchising as its main growth strategy, Generika Drugstore aims to establish a total of 400 outlets nationwide by early next year with a significant presence in the Visayas and Mindanao. This is in line with its vision to become the leading drugstore chain in the country.
Franchisees who sign up with Generika will have the assurance of an award-winning business model recognized by the Department of Trade and Industry (DTI) and the Philippine Franchising Association (PFA) when it was named the Most Promising Filipino Franchise in 2011. The award was based on a set of carefully criteria, including the franchise concept, sales and marketing, franchise operating system, corporate social responsibility, ethical practices and reputation, growth and financial performance, and profitability.
Those who are interested in becoming part of the Generika family may visit www.generika.com.ph, or call the dedicated franchising desk at 828-1818 loc 106 for more information.
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