Generika Drugstore signs as Sun Cellular Pro Partner



Generika Drugstore recently signed a memorandum of agreement as a Sun Business Pro Partner of telecom firm Sun Cellular. Through this partnership, Generika franchisees automatically enjoy a pre-approved post-paid plan, thus making their operations more efficient through ease of communications. By taking advantage of Sun Cellular’s Business Pro solutions, Generika Drugstore will be able to take advantage of many “specialized solutions that will cost less time, effort and money to implement business strategies easier, faster and better.” In photo (L-R): Sun Cellular senior manager Ruth M. Ritumala; Sun Cellular AVP Corinne F. Zablan; Generika Drugstore president Teodoro L. Ferrer; and Generika Drugstore business development manager Mike Maquiran.

Since Generika Drugstore franchisees have pre-approved applications, they no longer need to undergo the usual application procedures. Instead all they have to do is present a valid ID, certification as a Generika franchisee, and the part of the Franchise Agreement with the name of the authorized signatories.

Pre-approved plans depend on the franchise value. Those with franchise value of P150,000 to P249,000 can avail of one Plan 450; for P250,000 and above, two Plan 350/450; and for P500,000 and above, one Plan 999/1299. The post-paid plans will be based on the latest line-up of Sun Cellular offers.

Generika Drugstore was founded in September 2003 to educate Filipinos about generic brand drugs and to provide them with quality affordable generic medicines as an alternative to higher cost branded drugs. In 2011, Generika Drugstore was named as the Most Promising Filipino Franchise by the Philippine Franchise Association (PFA) and the Department of Trade & Industry (DTI). In 2009, Generika Drugstore was awarded with the Quality Seal Award by the Bureau of Food & Drugs (BFAD); and in 2008, Generika Drugstore was proclaimed the national winner in the drugstore chain category by the Drugstore Association of the Philippines (DSAP). There are 300 Generika Drugstore locations nationwide.

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